Theses on a related topic (having the same keywords):

marketingovy mix, event marketing, technologie, communication mix, interactive marketing, corporate brand, needs, podpora prodeje, interaktivni marketing, internet, marketing communications, communication strategy, sales promotion, effectiveness, technics, non-traditional media, komunikacni strategie, komunikacni mix, reklama, virovy marketing, seo, ucinnost, wishes, new trends, integrovana komunikace, cilova skupina, netradicni media, marketing mix, viral marketing, netradicni media marketingova komunikace, marketingova komunikace, sem, corporate identity, creativity, modern marketing, ad campaign marketingova komunikace, on-line marketing, konkurence, efektivita, kreativita, advertising, online marketing, integrated communications, efficiency, web, firemni identita, firemni znacka, image, potreby, nove trendy, moderni marketing, reklamni kampan, target groups, competition, reklamni kampan image, public relations, guerilla marketing, prani

Keywords ordered alphabetically | Keywords ordered by occurrence rate

901.
Kaštánková, Jitka
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Corporate Management)
Master's thesis defence: Motivace a angažovanost zaměstnanců | Theses on a related topic Display description

902.
Kepková, Kristýna
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Značka jako nositel tradice a kvality, značková politika společnosti ŠKODA AUTO a.s. a ŠkoFIN s.r.o. | Theses on a related topic

903.
Kinterová, Pavla maiden name: Ondřichová
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingové výdaje a jejich vliv na velikost obratu (zisku) | Theses on a related topic

904.
Kissová, Nikol
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Image Městské knihovny v Lounech jako informačně vzdělávacího centra | Theses on a related topic

905.
Klimáčková, Zuzana
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Internetová komunikace prostřednictvím nástrojů marketingového komunikačního mixu | Theses on a related topic

906.
Kloučková, Lucie
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing a marketingová komunikace školských zařízení | Theses on a related topic

907.
Kmentová, Lucie
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace vybraných modelů společnosti Škoda Auto a.s. | Theses on a related topic

908.
Kneblová, Eva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: Současnost a budoucnost mobilního marketingu | Theses on a related topic

909.
Kochová, Iva
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic
Bachelor's thesis defence: Postavení a obraz současné rodiny v televizní reklamě | Theses on a related topic

910.
Kolář, Jan
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Elektronický obchod - produkt nad produkty. Výzkum tohoto produktu jako zdroje konkurenční výhody a odlišení se. | Theses on a related topic

911.
Končoková, Miroslava
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Použití nástrojů marketingové komunikace k ovlivnění dětí | Theses on a related topic

912.
Konovalov, Rodion
Faculty: University of Finance and Administration
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Company Finance)
Bachelor's thesis defence: Cenové strategie firmy v konkurenčním prostředí | Theses on a related topic
Bachelor's thesis defence: Marketingové strategie a jejich vliv na cenotvorbu firmy | Theses on a related topic

913.
Kopecký, Lukáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt a realizace marketingové strategie obchodní společnosti Richter & Frenzel v roce 2009. - Případová studie. | Theses on a related topic

914.
Kotvasová, Anna
Faculty: University of Finance and Administration
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Prostředky marketingové komunikace pro vybranou cílovou skupinu – senioři | Theses on a related topic

915.
Koula, Tomáš
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Nové trendy v marketingové komunikaci s využitím buzzmarketingových metod | Theses on a related topic

916.
Kouřilová, Kateřina maiden name: Protivová
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Analýza marketingových komunikačních aktivit vybrané kulturní organizace | Theses on a related topic

917.
Kozák, Jan
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: E-shop - nová forma distribuce ve firmě DEF-TEC | Theses on a related topic

918.
Král, Pavel
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Využití sociálních sítí ve firemní marketingové komunikaci | Theses on a related topic

919.
Králová, Alžběta
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Mediální trh v ČR | Theses on a related topic

920.
Králová, Monika
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Tvorba mediální strategie pro společnost XY | Theses on a related topic
Bachelor's thesis defence: Tvorba mediální strategie pro společnost XY | Theses on a related topic

921.
Krasovskaya, Anastasiya
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication & Master of Business Administration
Master's thesis defence: IMC within the selected company's business plan | Theses on a related topic

922.
Kratochvílová, Iveta
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Vliv ekonomické situace na obsahy a formy marketingové komunikace ve vybraném oboru | Theses on a related topic

923.
Kratochvílová, Markéta
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití barev při tvorbě obalů ve FMCG | Theses on a related topic

924.
Kraus, Václav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikační kampaň na vybraný produkt | Theses on a related topic

925.
Krištofy, Aleš
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Využití sociálních médií v komunikaci a strategii velkých českých firem | Theses on a related topic

926.
Kropáčová, Hana
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Psychologická funkce obalu a rozhodování spotřebitele | Theses on a related topic

927.
Krov, Jiří
Faculty: University of Finance and Administration
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketing pro vybranou cílovou skupinu | Theses on a related topic

928.
Křenek, Martin
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Reklama jako nástroj formování kultury české společnosti – přínos nebo zkáza | Theses on a related topic

929.
Kubáčková, Petra
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv chování prodavačů na vytváření image firmy | Theses on a related topic

930.
Kubíková, Markéta
Faculty: University of Finance and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Corporate design jako integrální součást firemní kultury | Theses on a related topic

931.
Kubišta, Tomáš
Faculty: University of Finance and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic
Bachelor's thesis defence: Analýza úspěšnosti propagační kampaně ve firmě | Theses on a related topic

932.
Kučera, Ladislav
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing, Marketing, Marketing)
Master's thesis defence: Nízkonákladová reklamní kampaň | Theses on a related topic

933.
Kudláček, Jan
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Reklama jako nástroj podpory prodeje výrobku | Theses on a related topic

934.
Kuglerová, Jitka
Faculty: University of Finance and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová strategie vybraného bankovního produktu - běžný účet pro děti, případová studie | Theses on a related topic

935.
Kuchtová, Eva
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance
Bachelor's thesis defence: Návrh systému marketingového řízení podniku ( aplikace moderních prvků) | Theses on a related topic

936.
Kuchynková, Kamila
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití efektivní krizové komunikace v marketingové praxi | Theses on a related topic

937.
Kulhavá, Martina
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Integrovaná marketingová komunikace – využití a propojení jednotlivých nástrojů komunikace v praxi | Theses on a related topic

938.
Kunclová, Barbora
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Marketingová komunikace jako faktor formování životního stylu | Theses on a related topic

939.
Kundrátová, Anna maiden name: Chmelířová
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Projekt vybrané marketingové komunikační aktivity | Theses on a related topic

940.
Kutová, Andrea
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Studie marketingového potenciálu sponzoringu vybraného projektu (taneční soutěž) | Theses on a related topic

941.
Kuznetsov, Pavel
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economics and Management
Bachelor's thesis defence: Využití digitálního marketingu jako nástroj konkurenceschopnosti v rodinném podnikání | Theses on a related topic

942.
Kvardová, Zdeňka
Faculty: University of Finance and Administration
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Management and Corporate Finance
Master's thesis defence: Řízení lidských zdrojů ve vybraném podniku | Theses on a related topic

943.
Kvášová, Tereza
Faculty: University of Finance and Administration
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Využití event marketingu ve vybrané firmě | Theses on a related topic

944.
Květoň, Ladislav
Faculty: University of Finance and Administration
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication
Bachelor's thesis defence: Vliv marketingu na změnu poptávky po produktu | Theses on a related topic

945.
Kyselová, Klára
Faculty: University of Finance and Administration
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing Communication / Marketing Communication
Bachelor's thesis defence: Zvýšení konkurenceschopnosti podniku pomocí nástrojů komunikačního mixu | Theses on a related topic

946.
Kytka, Tomáš
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Účetnictví a audit)
Bachelor's thesis defence: Efektivnost prodeje a marketingu firmy s rychloobrátkovým zbožím | Theses on a related topic

947.
Kytková, Michaela
Faculty: University of Finance and Administration
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Regulace reklamy na internetu | Theses on a related topic

948.
Lacinová, Hana maiden name: Moravcová
Faculty: University of Finance and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication
Master's thesis defence: Návrh komunikační strategie společnosti ICV - Institut certifikovaného vzdělávání, s.r.o. | Theses on a related topic

949.
Lapka, Václav
Faculty: University of Finance and Administration
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Management and Corporate Finance (combination/specialization: Management & Marketing)
Bachelor's thesis defence: Podnikatelský plán - Založení podnikatelského subjektu BestFly | Theses on a related topic

950.
Látalová, Kateřina
Faculty: University of Finance and Administration
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (combination/specialization: Marketing)
Master's thesis defence: Návrh marketingových aktivit pro podporu a zvýšení prodeje | Theses on a related topic