VSFS:B_AJA_1 English Language A 1 - Course Information

B_AJA_1 English Language A 1

Extent and Intensity

0/4/0. 3 credit(s). Type of Completion: z (credit).

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

All students start at the pre-intermediate level.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and phraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, and communication in business environment and improvement in written English. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Course learning outcomes
Students will demonstrate the acquisition of complex language skills and their ability to use terms, categories and concepts related to the following main topics of the course: job position, writing emails, making calls, business meetings, presentation skills, giving opinions, agreeing and disagreeing, branding.
Students will be able to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as the marketing mix, SWOT analysis, marketing strategy and the marketing plan.
Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course books:
  International Express Pre-Intermediate: Units 1–4
  Professional English in Use - Marketing: Units 1-4
  
  Seminars´ content:
  
  1-2 IE-Pre-Int Unit 1 Getting started: Multimedia: Porsche; Grammar: Present Simple; do, be and question words.
  3-4 Introduction to the PEIU-M course, overview of the topics.
  5-6 IE-Pre-Int Unit 1: Vocabulary: Talking about companies; Work skills: Talking about your job.
  7-8 PEIU-M 1 vocabulary, The marketing mix 1: The Ps.
  9-10 IE-Pre-Int Unit 1: Functions: First meetings and greetings; UNIT 1 REVIEW.
  11-12 PEIU-M 1 The marketing mix 1: Marketing a new product, exercises. 13-14 IE-Pre-Int Unit 2 Celebrations: Multimedia: Queen's Day; Grammar: Present Continuous; Present Simple.
  15-16 PEIU-M 2 The marketing mix 2: The four Cs, As and Os, vocabulary.
  17-18 IE-Pre-Int Unit 2: Vocabulary: Jobs; make, do, have; Work skills: Emails 1; Parts of an e-mail.
  19-20 PEIU-M 2 The marketing mix 2: AIDA, exercises.
  21-22 IE-Pre-Int Unit 2: Functions: Talking about schedules and arrangements; going to; UNIT 2 REVIEW.
  23-24 Marketing workshop I: Over to you PEIU-M 1 and 2, presentations, group activities.
  25-26 IE-Pre-Int Unit 3 Travelling to work: Multimedia: Rio de Janeiro; Grammar: Past Simple.
  27-28 PEIU-M 3 vocabulary, SWOT analysis.
  29-30 IE-Pre-Int Unit 3: Vocabulary: Talking about travel; Work skills: Telephoning 1; Starting and ending a phone call.
  31-32 PEIU-M 3 SWOT analysis and marketing strategy, exercises.
  33-34 IE-Pre-Int Unit 3: Functions: Asking for and giving advice; UNIT 3 REVIEW.
  35-36 PEIU-M 4 vocabulary, Marketing strategy and the marketing plan.
  37-38 IE-Pre-Int Unit 4 Objects and designs: Multimedia: British Petroleum; Grammar: Passives: Present Simple, Past Simple; Vocabulary: Describing people and objects.
  39-40 PEIU-M 4 Developing the marketing plan, exercises.
  41-42 IE-Pre-Int Unit 4: Work skills: Meetings 1: Stages of a meeting; Functions: Asking for and giving opinions; agreeing and disagreeing; UNIT 4 REVIEW.
  43-44 Marketing workshop II: Over to you PEIU-M 3 and 4, presentations, group activities.
  45-46 IE-Pre-Int: REVISION Units 1-4 (topics, grammar and vocabulary) revision.
  47-48 PEiU-M: REVISION Units 1-4 (topics and vocabulary).
  
  
  

Literature

required literature
• HARDING, Keith a Rachel APPLEBY. International Express Pre-Intermediate Third Edition: Student's Book with Pocket Book and DVD-Rom. Oxford: Oxford University Press, 2014. ISBN 9780194597852.
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations.
2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed).
3 INSUFFICIENT ATTENDANCE
In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In this case the student will have to transfer the subject into the following term/academic year and pay the stipulated fees for the increased number of attempts in order to gain the credits within the particular academic year. Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).
4 STUDENTS WITH INDIVIDUAL STUDY PLAN
The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject B_AJA_1 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.

Language of instruction

Czech

Follow-Up Courses

• B_AJA_2 English Language A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2024/B_AJA_1