B_PrD Presentation Skills

University of Finance and Administration
Summer 2025
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
PhDr. Petr Kopáček
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of this course is that the student has acquired the basic knowledge and capable in the field of communication and specifically for public presentation. Student who successfully complete the course will: 1. Know the basics of communication theory, processes, phases and content. 2. Understand the specific patterns of public speaking. 3. Learn the basic rules of successful presentations. 4. Be able to perform a quality presentation before an audience (class). 5. Learn to manage stage fright and public speaking anxiety during the presentation.
Learning outcomes
Students should be able to understand and be able to use the basic rules of public presentations, whether product or service, or themselves as a person (admission interview, etc.). The main acquired skills are voice modulation, non-verbal communication (body language) and the ability to work with emotions (manage their own emotions and to communicate their own emotions and understand others). The absolvents of this course should be able to cope with the stage fright, public attention and Q&A, especially during a public presentation.
Syllabus
  • Contents of lectures: 1. Communication in today's society 2. Public presentations as a mean of persuation - verbal and nonverbal communication 3. Kinds and types of presentations 4. The content and process of communication 5. Preparation, conduct and evaluation of public speaking 6. Psychological and sociological aspects of public speaking 7. Negative aspects of presentation - stage fright, questions 8. Presentation - Company profile, products and services 9. Communication rules in team presentations 10. Possibilities of using technology in presentation 11. Active presentation - practice 12. Evaluation of the practical part of the course
Literature
    required literature
  • DE VITO, J.A.: Základy mezilidské komunikace. Praha : Grada Publishing, 2004. ISBN 978-80-2472- 018-0.
  • PLAMÍNEK J. : Komunikace a prezentace Umění mluvit, slyšet a rozumět – 2. doplněné vydání, Praha : Grada Publishing, 2012, ISBN: 978-80-247-4484-1.
    recommended literature
  • BRADBURY, A. Jak úspěšně prezentovat a přesvědčit. 2. vyd. Brno : Computer Press, 2007. ISBN 978-80-251-1622-7.
  • MEDLÍKOVÁ, O. Přesvědčivá prezentace : Špičkové rady, tipy a příklady. Praha : Grada, 2008. 144 s. ISBN 978-80-247-2278-8.
  • CARNEGIE, Dale. Stand and Deliver: How to become a masterful communicator. Simon & Schuster UK, 2011, ISBN 978-0857206763
  • CARNEGIE, Dale. The Art of Public Speaking: The Original Tool for Improving. Clydesdale Press, 2018, ISBN 978-1945186486
  • HIERHOLD, E. Rétorika a prezentace, 7. aktual. vyd. Praha: Grada, 2008. ISBN 978-80-247-2423-2
Teaching methods
lectures, discussions, practice demonstration
Assessment methods
Assessment methods: credit 1. Participation in seminars - 75% PS / 50% CA 2. Creation and presentation of various presentations, demonstrating the acquired skills and knowledge. 3. Active participation in class.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
Teacher's information
Course manager: PhDr. Petr Kopáček
The course is also listed under the following terms Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2025/B_PrD