NA_CT Communication Theory

University of Finance and Administration
Winter 2025
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course offers a general introduction to the main theories and methods of semiotic analysis, providing useful tools for studying the processes of creation and interpretation of meaning, as well as the functioning of various complex systems of signs. Knowledge, skills, and abilities necessary for the analysis, interpretation, and understanding of language, storytelling, and various forms of communication in the contemporary world will be conveyed. These topics span from literature and advertising to visual arts and new media. A significant part of the course focuses on reflections on the relationship between digital technologies and late modern society.
Learning outcomes
Upon completing the course, the student will have a solid foundation in semiotics and will possess all the basic tools necessary to understand and interpret the typology of new media symbols
Syllabus
1. Introduction to Semiotics 2. Sociology of Knowledge 3. Communication Process 4. Interpersonal Communication and Group Communication 5. Intercultural Communication 6. Mass Communication 7. Visual Communication 8. Media Genres 9. Slow vs. Fast Time 10. Semiosphere and Cyberspace 11. Science Fiction and Heroic Games as Cultural Phenomena
Literature
    required literature
  • STALMASZCZYK, Piotr. The Cambridge Handbook of the Philosophy of Language, Cambridge: Cambridge University Press, 2021. ISBN 9781108698283
  • McCULLOCH, Gretchen. Because internet: Understanding the New Rules of Language, New York: Riverhead Books, 2019. ISBN 9780735210936
    recommended literature
  • WERSHLER, Darren – EMERSON, Lori - PARIKKA, Jussi. The Lab Book: Situated Practices in Media Studies, Minneapolis: University of Minnesota Press, 2022. ISBN 978-1517902186
  • ONG, Walter J., Orality and Literacy: The Technologizing of the Word. 3rd ed. London: Routledge, 2012. ISBN 9780203103258.
  • CHADWIK, Andrew – STANYER, James. Deception as a Bridging Concept in the Study of Disinformation, Misinformation, and Misperceptions: Toward a Holistic Framework, Communication Theory 32, 2022, pp. 1-24. ISSN 1050-3294.
Teaching methods
lecture
Assessment methods
oral exam
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Always call at tel.: +420 603578587 if you have any problem. E-mails will be not considered
The course is also listed under the following terms Winter 2024.
  • Enrolment Statistics (recent)
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