N_NMVK New Media and Visual Culture

University of Finance and Administration
Summer 2027
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. MgA. Martin Blažíček, Ph.D.
Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

This course explores the role of emerging media technologies and platforms in shaping contemporary visual culture. It introduces students to the ways in which digital tools, social media, the Internet, and other new technologies have influenced the creation, distribution, consumption, and interpretation of visual content.

Learning outcomes

Graduates of the course will acquire comprehensive knowledge of the role of new media in visual culture and of the ways in which artistic practices, cultural production, and communication are being transformed. They will develop critical and analytical thinking skills as well as practical abilities that will enable them to navigate this rapidly evolving field and contribute to its development.

Syllabus

Introduction to New Media / Modernist Technology / Synesthesia and the Art of Light / Television and Signal Culture / Activism and Tactical Media / From Expansion to Virtuality / The Beginnings of Computers and Computer Art / The New Narration / Video Essays and Information Aesthetics / Network Art and Web 1.0 / Game Art / Post-Internet

Literature
    required literature
  • Montfort, Nick, and Noah Wardrip-Fruin, eds. The New Media Reader. MIT Press, 2003.
    recommended literature
  • Cubitt, Sean. The Practice of Light: A Genealogy of Visual Technologies from Prints to Pixels. Leonardo. The MIT press, 2014.
  • Buckley, Craig, Rüdiger Campe, and Francesco Casetti. Screen Genealogies: From Optical Device to Environmental Medium. MediaMatters. Amsterdam university press, 2019.
  • Dugdet, Anne-Marie, Heinrich Klotz, and Peter Weibel. Jeffrey Shaw: A Users Manual. First Edition. Cantz, 1997.
  • Lebedeva, Irina. “The Poetry of Science.” In The Great Utopia: The Russian and Soviet Avant-Garde, 1915–1932. Guggenheim Museum, 1992.
  • Manovich, Lev. The Language of New Media. The MIT Press, 2002.
  • McLuhan, Marshal. Understanding Media. The Extension of Man. New American Library, 1964.
  • Meixnerová, Marie. #mm Net Art: Internet Art in the Virtual and Physical Space of Its Presentation. Pastiche Filmz, 2014.
  • Olson, Marisa. “Lost Not Found: The Circulation of Images in Digital Visual Culture.” In Words without Pictures, edited by Alex Klein and Charlotte Cotton. Aperture, 2009.
  • Shaw, Jeffrey, and Peter Weibel, eds. Future Cinema: The Cinematic Imaginary After Film. MIT Press, 2003.
  • Smirnov, Andrey, and Matt Price. Sound in Z: Experiments in Sound and Electronic Music in Early 20th Century Russia. Koenig Books, 2013.
  • Youngblood, Gene. Expanded Cinema. First Edition. E. P. Dutton, 1970.
Teaching methods
Lecture, individual project, reading, discussion
Assessment methods
Students will be evaluated based on a short essay on a given topic and a subsequent discussion.
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2025, Summer 2026.
  • Enrolment Statistics (recent)
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