N_TKo Communication Theory

University of Finance and Administration
Winter 2025
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Giuseppe Maiello, Ph.D. (seminar tutor)
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Timetable of Seminar Groups
N_TKo/cNPH: each even Wednesday 10:30–11:14 E000MM, each even Wednesday 11:15–12:00 E000MM, G. Maiello
N_TKo/pNPH: Wed 8:45–9:29 E000MM, Wed 9:30–10:15 E000MM, G. Maiello
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course offers a general introduction to the main theories and methods of semiotic analysis, providing useful tools for studying the processes of creation and interpretation of meaning, as well as the functioning of various complex systems of signs. Knowledge, skills, and abilities necessary for the analysis, interpretation, and understanding of language, storytelling, and various forms of communication in the contemporary world will be conveyed. These topics span from literature and advertising to visual arts and new media. A significant part of the course focuses on reflections on the relationship between digital technologies and late modern society.
Learning outcomes
Upon completing the course, the student will have a solid foundation in semiotics and will possess all the basic tools necessary to understand and interpret the typology of new media symbols
Syllabus
1. Introduction to Semiotics 2. Sociology of Knowledge 3. Communication Process 4. Interpersonal Communication and Group Communication 5. Intercultural Communication 6. Mass Communication 7. Visual Communication 8. Media Genres 9. Slow vs. Fast Time 10. Semiosphere and Cyberspace 11. Science Fiction and Heroic Games as Cultural Phenomena 12. Case studies, summaries, and discussions
Literature
    required literature
  • MAIELLO, Giuseppe and Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace (Media and culture. From primary oral culture to the construction of cyber-spatial identities in the era of digital communication). 1st ed. Praha: Vysoká škola finanční a správní, a. s., 2020, 126 pp. EUpress. ISBN 978-80-7408-179-8. info
  • PARIKKA, Jussi. Geologie médií, Praha: Karolinum, 2020. ISBN 978-80-246-3914-7
  • MAREŠ, Petr. Kyberkultura, hackeři a digitální revoluce. Praha: Grada, 2022. ISBN 978-80-271-3358-1.
    recommended literature
  • ONG, Walter J., Technologizace slova: Mluvená a psaná řeč. Praha, Karolinum, 2006. ISBN 80-246-1124-4.
  • HLADÍK, Radím a kol. Digitální obrat v českých humanitních a sociálních vědách. Praha: Karolinum, 2022. ISBN 978-80-246-5193-4.
Teaching methods
contact teaching
Assessment methods
oral examination
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Giuseppe Maiello is happy to answer any questions from students regarding the course on 603578587. He will not respond to emails
The course is also listed under the following terms Winter 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2025/N_TKo