N_AJ_4 English Language 4

University of Finance and Administration
Summer 2013
Extent and Intensity
0/2. 3 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Ing. Zuzana Halamíčková (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_4/uM11PH: Tue 5. 2. 14:00–15:30 S21, 15:45–17:15 S21, Tue 12. 3. 14:00–15:30 S21, 15:45–17:15 S21, Tue 9. 4. 14:00–15:30 S21, 15:45–17:15 S21, V. Džambasov
N_AJ_4/uM12PH: Tue 5. 2. 14:00–15:30 S26, 15:45–17:15 S26, Tue 12. 3. 14:00–15:30 S26, 15:45–17:15 S26, Tue 9. 4. 14:00–15:30 S26, 15:45–17:15 S26, J. Horynová
N_AJ_4/uM13PH: Tue 5. 2. 14:00–15:30 S34, 15:45–17:15 S34, Tue 12. 3. 14:00–15:30 S34, 15:45–17:15 S34, Tue 9. 4. 14:00–15:30 S34, 15:45–17:15 S34, P. Duplinská
N_AJ_4/uM14PH: Tue 5. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 12. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 9. 4. 14:00–15:30 S13, 15:45–17:15 S13, J. Jenkins
N_AJ_4/vM11KL: Fri 8. 2. 17:15–18:45 K205, 19:00–20:30 K205, Fri 8. 3. 17:15–18:45 K205, 19:00–20:30 K205, Fri 22. 3. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AJ_4/vM21PH: Fri 8. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 8. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 12. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_4/vM22PH: Fri 8. 2. 12:00–13:30 S36, 13:45–15:15 S36, Fri 8. 3. 12:00–13:30 S36, 13:45–15:15 S36, Fri 12. 4. 12:00–13:30 S11, 13:45–15:15 S11, J. Horynová
N_AJ_4/vM23PH: Fri 22. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 22. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 26. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_4/vM24PH: Fri 22. 2. 12:00–13:30 S23, 13:45–15:15 S23, Fri 22. 3. 12:00–13:30 S23, 13:45–15:15 S23, Fri 26. 4. 12:00–13:30 S23, 13:45–15:15 S23, J. Horynová
N_AJ_4/v1AMMO: Fri 15. 2. 15:30–17:00 M23, Fri 1. 3. 15:30–17:00 M23, Fri 15. 3. 15:30–17:00 M23, Fri 19. 4. 15:30–17:00 M23, 17:15–18:45 M23, Fri 3. 5. 15:30–17:00 M23, Z. Šimonová
N_AJ_4/v2AMMO: Fri 15. 2. 15:30–17:00 M15, Fri 1. 3. 15:30–17:00 M15, Fri 15. 3. 15:30–17:00 M15, Fri 5. 4. 15:30–17:00 M15, Fri 19. 4. 15:30–17:00 M15, Fri 3. 5. 15:30–17:00 M15, J. Zavadilová
N_AJ_4/1AMMO: Tue 12:15–12:59 M23, Tue 13:00–13:45 M23, Z. Šimonová
N_AJ_4/1APH: Tue 12:15–12:59 S13, Tue 13:00–13:45 S13, J. Jenkins
N_AJ_4/2AMMO: Wed 10:30–11:14 M15, Wed 11:15–12:00 M15, J. Zavadilová
N_AJ_4/2APH: Tue 12:15–12:59 S14, Tue 13:00–13:45 S14, Z. Halamíčková
N_AJ_4/3APH: Wed 10:30–11:14 S33, Wed 11:15–12:00 S33, J. Horynová
N_AJ_4/4APH: Wed 12:15–12:59 S33, Wed 13:00–13:45 S33, J. Horynová
N_AJ_4/5APH: Tue 12:15–12:59 S33, Tue 13:00–13:45 S33, J. Horynová
N_AJ_4/6APH: Tue 10:30–11:14 S24, Tue 11:15–12:00 S24, Z. Halamíčková
Prerequisites
Successful completion of N_AJ_3.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction. PEIU-M 44 Types of logos. Logo design. Typeface. Exercises. IE-UI, Unit A Tense review. Levels of formality. 3-4 IE-UI, Unit A Signalling. Initial suggestions. Skills (L/R/W/S) – teacher´s choice. PEIU-M 45 Materials and containers. Describing packaging. Exercises. 5-6 PEIU-M 46 Corporate communications. Corporate values and identity. Tools of corporate communication. Exercises. 7-8IE-UI, Unit B Articles. Talking about the future. Linking words. Phone konference. Offering, accepting, declining. Skills (L/R/W/S) – teacher´s choice. 9-10 PEIU-M 47 Public relations. Media relations. Lobbying. Inside and outside lobbying. Exercises. 11-12 PEIU-M 48 Event and sports sponsorship. Types of sponsorship. Exercises. 13-14 IE-UI, Unit C Narrative tenses. Modal verbs. Being concise and clear. Discriminating sounds. Chairing a meeting. Making arrangements. Vocabulary. Skills (L/R/W/S) – teacher´s choice.15-16 PEIU-M 49 Crisis communication. A crisis communication case study. Exercises.17-18 IE-UI, Unit D Conditionals (zero, first, second, third). Past modals. Building a relationship. Claryfying. Giving and reacting to bad news. Proposing solutions. Vocabulary section. 19-20PEIU-M 50 Corporate blogging. Blogging basics. Blogs as a marketing tool. Exercises. 21-22 IE-UI, Unit E Defining and non-defining relative clauses. Regrets and wishes. Passives. Wrapping up an reviewing a project. Presenting key information. Expressing appreciation and disapproval. 23-24 Final revision. End of the course activities. Evaluations. Poznámka: Teacher´s choice: complementary materials IE-UI Files – additional activities Intelligent Business – Video Resource Book (Parts 4-5) English Grammar in Use, Advanced English Grammar in Use Magazine, newspaper and web articles or listening activities corresponding with the above topics.
Literature
    required literature
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
  • Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0, (dále jen IB- VRB)
  • Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2
Teaching methods
Interactive seminars in both types of study (full-time students and part-time study programme students).
Assessment methods
Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Summer 2010, Summer 2011, summer 2012, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2013, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2013/N_AJ_4