B_AJA_2 English Language A 2

University of Finance and Administration
Summer 2015
Extent and Intensity
0/4. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Denisa Mari (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
B_AJA_2/uM11PH: Tue 10. 2. 15:45–17:15 E123, 17:30–19:00 E123, Tue 10. 3. 17:30–19:00 E127, 19:15–20:45 E127, Tue 31. 3. 15:45–17:15 E123, 17:30–19:00 E123, D. Mari
B_AJA_2/uM12PH: Tue 10. 2. 15:45–17:15 E024, 17:30–19:00 E024, Tue 3. 3. 15:45–17:15 E128, 17:30–19:00 E128, Tue 31. 3. 15:45–17:15 E124, 17:30–19:00 E124, M. Ďurica
B_AJA_2/vM21PH: Fri 13. 2. 12:00–13:30 E122, 13:45–15:15 E122, Fri 13. 3. 12:00–13:30 E122, 13:45–15:15 E122, Fri 10. 4. 12:00–13:30 E122, 13:45–15:15 E122, D. Langášková
B_AJA_2/vM22PH: Fri 13. 2. 12:00–13:30 E123, 13:45–15:15 E123, Fri 13. 3. 12:00–13:30 E123, 13:45–15:15 E123, Fri 10. 4. 12:00–13:30 E123, 13:45–15:15 E123, V. Kopalová
B_AJA_2/1MMO: Mon 14:00–14:44 M16, Mon 14:45–15:30 M16, Tue 14:00–14:44 M16, Tue 14:45–15:30 M16, Š. Hronová
B_AJA_2/1MPH: Thu 8:45–9:29 E223, Thu 9:30–10:15 E223, Thu 10:30–11:14 E223, Thu 11:15–12:00 E223, L. Knihová
B_AJA_2/2MPH: Tue 12:15–12:59 E225, Tue 13:00–13:45 E225, Wed 14:00–14:44 E224, Wed 14:45–15:30 E224, D. Mari
B_AJA_2/3MPH: Mon 10:30–11:14 E305, Mon 11:15–12:00 E305, Tue 12:15–12:59 E224, Tue 13:00–13:45 E224, M. Pospíšilová
B_AJA_2/4MPH: Mon 8:45–9:29 E304, Mon 9:30–10:15 E304, Tue 12:15–12:59 E223, Tue 13:00–13:45 E223, M. Ďurica
B_AJA_2/5MPH: Tue 10:30–11:14 E224, Tue 11:15–12:00 E224, Wed 14:00–14:44 E223, Wed 14:45–15:30 E223, M. Ďurica
B_AJA_2/6MPH: Tue 10:30–11:14 E027, Tue 11:15–12:00 E027, Thu 10:30–11:14 E224, Thu 11:15–12:00 E224, I. Kuželíková
Prerequisites
Successful completion of B_AJA_1
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are presentation skills, trends and innovations, describing and solving problems, working styles and career, job application. Technical topics are focused on marketing ethics, the market environment, legal aspects of marketing and marketing research issues.
The course objectives are valid for the part-time study programme as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The requirements for part-time study programme can be found in the "study materials" in the IS.

    Course book: International Express Pre-Intermediate: Units 5–7 Professional English in Use - Marketing: Units 5-8

    Obsah cvičení:

    1-2 IE-PI Unit 5 Resources: Multimedia: The Atacama Desert; Grammar: Countable and uncountable nouns.
    3-4 PEIU-M 5 Vocabulary, Marketing ethics: Social marketing.
    5-6 IE-PI Unit 5: Vocabulary: Word group; quantity; Work skills: Presentations 1; Basic staging and signposting.
    7-8 PEIU-M 5 Marketing ethics: CSR, exercises.
    9-10 IE-PI Unit 5: Functions: Eating out; requests; UNIT 5 REVIEW.
    11-12 PEIU-M 6 Vocabulary, The market environment: The micro environment.
    13-14 IE-PI Unit 6 Street life: Multimedia: Zurich; Grammar: Comparisons.
    15-16 PEIU-M 6 The market environment: STEP analysis, exercises.
    17-18 IE-PI Unit 6: Vocabulary: Talking about cities; Work skills: Telephoning 2; Answering the phone.
    19-20 Marketing workshop I: Over to you PEIU-M 5 and 6, presentations, group activities.
    21-22 IE-PI Unit 6: Functions: At a hotel; UNIT 6 REVIEW.
    23-24 PEIU-M 7 Vocabulary, Legal aspects of marketing: Legal definitions and problems.
    25-26 IE-PI Unit 7 The sound of music: Multimedia Tiger Mendoza; Grammar: Present Perfect; Past Simple.
    27-28 PEIU-M 7 Legal aspects of marketing: The Consumer Protection Act,exercises.
    29-30 IE-PI Unit 7: Vocabulary: Talking about changes and trends; Work skills: Presentations 2; Using PowerPoint; presentation tips.
    31-32 Marketing Video Session, speaking and writing activities (TM).
    33-34 IE-PI Unit 7: Functions: Job interviews; UNIT 7 REVIEW; Writing skills I (Teacher’s Materials).
    35-36 PEIU-M 8 Vocabulary, Research 1: Types of research.
    37-38 IE-PI Unit 5-7 Grammar and vocabulary revision.
    39-40 PEIU-M 8 Research 1: Research methodology, exercises.
    41-42 IE-PI Unit Writing skills II (Teacher’s Materials); UNITS 5-7,Interactive exercises; revision.
    43-44 Marketing workshop II: Over to you PEIU-M 7 and 8, presentations, group activities.
    45-46 Presentations, Use of English and PEIU-M 5-8 (topics and vocabulary)revision.
    47-48 Final test.
Literature
    required literature
  • HARDING, Keith a Rachel APPLEBY. International Express Pre-Intermediate Third Edition: Student's Book with Pocket Book and DVD-Rom. Oxford: Oxford University Press, 2014. ISBN 9780194597852
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. Essential grammar in use: a self-study reference and practice book for elementary students of English. 3rd ed. Cambridge: Cambridge University Press, 2007, 319 s. ISBN 978-0-521-67580-2
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
Teaching methods
Seminars in full-time study; compulsory seminar participation is 75%.
Assessment methods
1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.
The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.
2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the assigned lecturer.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed).
3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test).
4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2015/B_AJA_2