VSFS:B_AJA_6 English Language A 6 - Course Information

B_AJA_6 English Language A 6

Extent and Intensity

0/4. 6 credit(s). Type of Completion: SoZk (examination).

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Alena Vacková (seminar tutor)
Mgr. Markéta Vaváková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_6/uMKL: Tue 10. 2. 14:00–15:30 K206, 15:45–17:15 K206, Tue 3. 3. 14:00–15:30 K206, 15:45–17:15 K206, Tue 24. 3. 14:00–15:30 K207, 15:45–17:15 K207, M. Vaváková
B_AJA_6/uM11PH: Tue 10. 2. 15:45–17:15 E125, 17:30–19:00 E125, Tue 24. 2. 15:45–17:15 E127, 17:30–19:00 E127, Tue 24. 3. 15:45–17:15 E127, 17:30–19:00 E127, I. Kuželíková
B_AJA_6/vMMO: Fri 13. 2. 12:00–13:30 M23, 13:45–15:15 M23, Fri 27. 2. 12:00–13:30 M23, Fri 13. 3. 12:00–13:30 M23, Fri 27. 3. 12:00–13:30 M23, Fri 10. 4. 12:00–13:30 M23, Z. Šimonová
B_AJA_6/vM21PH: Sat 7. 2. 9:45–11:15 E123, 11:30–13:00 E123, Sat 7. 3. 9:45–11:15 E123, 11:30–13:00 E123, Sat 21. 3. 9:45–11:15 E123, 11:30–13:00 E123, L. Knihová
B_AJA_6/vM22PH: Sat 7. 2. 9:45–11:15 E122, 11:30–13:00 E122, Sat 7. 3. 9:45–11:15 E122, 11:30–13:00 E122, Sat 21. 3. 9:45–11:15 E122, 11:30–13:00 E122, V. Kopalová
B_AJA_6/1MMO: Wed 10:30–11:14 M16, Wed 11:15–12:00 M16, Thu 12:15–12:59 M16, Thu 13:00–13:45 M16, Š. Hronová
B_AJA_6/1MPH: Thu 8:45–9:29 E222, Thu 9:30–10:15 E222, Thu 10:30–11:14 E222, Thu 11:15–12:00 E222, M. Pospíšilová
B_AJA_6/2MPH: Tue 10:30–11:14 E223, Tue 11:15–12:00 E223, Thu 8:45–9:29 E128, Thu 9:30–10:15 E128, D. Langášková
B_AJA_6/3MPH: Tue 8:45–9:29 E222, Tue 9:30–10:15 E222, Wed 8:45–9:29 E222, Wed 9:30–10:15 E222, E. Arientová
B_AJA_6/4MPH: Tue 8:45–9:29 E223, Tue 9:30–10:15 E223, Wed 8:45–9:29 E224, Wed 9:30–10:15 E224, M. Vaváková
B_AJA_6/5MPH: Tue 10:30–11:14 E222, Tue 11:15–12:00 E222, Wed 10:30–11:14 E027, Wed 11:15–12:00 E027, E. Arientová
B_AJA_6/6MPH: Tue 10:30–11:14 E304, Tue 11:15–12:00 E304, Wed 10:30–11:14 E128, Wed 11:15–12:00 E128, M. Vaváková

Prerequisites

Successful completion of B_AJA_5

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are business ethics, time and time management, stress and stress management, leadership and management styles, business across culture. Technical languages is focused on product and service types, product life cycles, selling products and services, branding, brand values, market segmentation, customer needs and behaviour, loyalty programmes, motivation marketing, CRM, and the marketing budget.

The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course books:
  Selection of grammar (English Grammar in Use, 3rd Edition, Raymond Murphy)
  Business Vocabulary in Use Intermediate: Units 41-46 Professional English in Use - Marketing: Units 12-24
  
  Seminars' Content:
  
  1-2 Narrative tenses – Past simple x continuous: EGiU Units 5,6, BViU-I Unit 41: Business ethics.
  3-4 PEIU-M U 13 Product and service types. Exercises.
  5-6 Past Perfect: EGiU Units 15,16.
  7-8 PEIU-M U 14 Product life cycles. Exercises.
  9-10 Countable and Uncountable nouns: EGiU Units 69,70, BViU-I Unit 42: Time and time management. 11-12 PEIU-M U 15 Selling products and services. Exercises.
  13-14 Countable nouns: EGiU Unit 71.
  15-16 PEIU-M U 16 Branding I. Exercises.
  17-18 Passive: EGiU Units 42,43,44, BViU-I Unit 43: Stress and stress management.
  19-20 PEIU-M U 17 Branding II. Exercises.
  21-22 Passive: EGiU Units 45,46.
  23-24 PEIU-M U 18 Brand values. Exercises.
  25-26 Time Clauses: EGiU Unit 25, BViU-I Unit 44: Leadership and management styles
  27-28 PEIU-M U 19 Market segmentation. Exercises.
  29-30 Conditional Clauses: EGiU Units 38,39
  31-32 PEIU-M U 20 Customer needs and behaviour. Exercises.
  33-34 Modals: EGiU Units 26,27,28,29,30, BViU-I Unit 45: Business across cultures
  35-36 PEIU-M U 21 Loyalty programmes. Exercises.
  37-38 Modals: EGiU Units 31,32, BViU-I Unit 46: Business across cultures 2
  39-40 PEIU-M U 22 Motivation marketing. Exercises.
  41-42 Focus on skills: writing (TM). PEIU-M U 23 Customer relationship management.
  43-44 PEIU-M U 24 The marketing budget. Exercises. GRAMMAR REVIEW
  45-46 Global issues BViU-I-I or BViU-I-A (or TM). Group work. Focus on skills: speaking. PEIU-M revision.
  47-48 Final test

Literature

required literature
• Business Vocabulary in Use – Intermediate SECOND EDITION, Bill Mascull, CUP, 2010, ISBN 978-0-521-74862-9
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

ASSESMENT
OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students.
INSUFFICIENT ATTENDANCE
In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test).
STUDENTS WITH INDIVIDUAL STUDY PLAN
The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

FINAL EXAMINATION
WRITTEN PART
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to sit for the oral part. The student is entitled to one regular attempt and he/she can do two resits to pass the written part of the final examination.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed).
ORAL PART
Student draws one of the twenty oral topics and fulfils given commuinication tasks.The student is entitled to one regular attempt and he/she can do two resits to pass the oral part of the final examination.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Summer 2015, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2015/B_AJA_6