B_AAJ_5 English Language A 5

University of Finance and Administration
Winter 2010
Extent and Intensity
0/4. 5 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Eva Arientová (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Jitka Matyášová (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
Christoph Schoenbeck, BA (seminar tutor)
Mgr. Petra Skálová (seminar tutor)
Mgr. Markéta Vaváková (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
B_AAJ_5/cM11KL: Thu 7. 10. 17:30–19:00 K205, 19:15–20:45 K205, Thu 21. 10. 14:00–15:30 K205, 14:00–15:30 K205, Thu 11. 11. 17:30–19:00 K205, 19:15–20:45 K205, Thu 2. 12. 17:30–19:00 K205, 19:15–20:45 K205, Thu 16. 12. 15:45–17:15 K205, 17:30–19:00 K205, L. Knihová
B_AAJ_5/cM12KL: Thu 7. 10. 17:30–19:00 K312, 19:15–20:45 K312, Thu 11. 11. 17:30–19:00 K312, 19:15–20:45 K312, Thu 18. 11. 17:30–19:00 K312, 19:15–20:45 K312, Thu 2. 12. 17:30–19:00 K312, 19:15–20:45 K312, Thu 16. 12. 15:45–17:15 K312, 17:30–19:00 K312, M. Vaváková
B_AAJ_5/uM11PH: Tue 12. 10. 14:00–15:30 E225, 15:45–17:15 E225, Tue 26. 10. 14:00–15:30 E225, 15:45–17:15 E225, Tue 9. 11. 14:00–15:30 E225, 15:45–17:15 E225, Tue 23. 11. 14:00–15:30 E225, 15:45–17:15 E225, Tue 7. 12. 14:00–15:30 E225, 15:45–17:15 E225, D. Langášková
B_AAJ_5/uM12PH: Tue 12. 10. 14:00–15:30 E127, 15:45–17:15 E127, Tue 26. 10. 14:00–15:30 E127, 15:45–17:15 E127, Tue 9. 11. 14:00–15:30 E127, 15:45–17:15 E127, Tue 23. 11. 14:00–15:30 E127, 15:45–17:15 E127, Tue 7. 12. 14:00–15:30 E127, 15:45–17:15 E127, Ch. Schoenbeck
B_AAJ_5/uM13PH: Tue 5. 10. 14:00–15:30 E227, 15:45–17:15 E227, Tue 19. 10. 14:00–15:30 E227, 15:45–17:15 E227, Tue 2. 11. 14:00–15:30 E227, 15:45–17:15 E227, Tue 16. 11. 14:00–15:30 E227, 15:45–17:15 E227, Tue 30. 11. 14:00–15:30 E227, 15:45–17:15 E227, H. Zemanová
B_AAJ_5/uM14PH: Tue 5. 10. 14:00–15:30 E228, 15:45–17:15 E228, Tue 19. 10. 14:00–15:30 E228, 15:45–17:15 E228, Tue 2. 11. 14:00–15:30 E228, 15:45–17:15 E228, Tue 16. 11. 14:00–15:30 E228, 15:45–17:15 E228, Tue 30. 11. 14:00–15:30 E228, 15:45–17:15 E228, Ch. Schoenbeck
B_AAJ_5/vM21PH: Fri 22. 10. 12:00–13:30 E303PC, 13:45–15:15 E303PC, Fri 12. 11. 12:00–13:30 E125, 13:45–15:15 E125, Fri 26. 11. 12:00–13:30 E125, 13:45–15:15 E125, Fri 10. 12. 12:00–13:30 E125, 13:45–15:15 E125, Fri 7. 1. 12:00–13:30 E125, 13:45–15:15 E125, J. Matyášová
B_AAJ_5/vM22PH: Fri 22. 10. 12:00–13:30 E025, 13:45–15:15 E025, Fri 12. 11. 12:00–13:30 E025, 13:45–15:15 E025, Fri 26. 11. 12:00–13:30 E025, 13:45–15:15 E025, Fri 10. 12. 12:00–13:30 E025, 13:45–15:15 E025, Fri 7. 1. 12:00–13:30 E025, 13:45–15:15 E025, L. Knihová
B_AAJ_5/vM23PH: Sat 23. 10. 9:45–11:15 E022, 11:30–13:00 E022, Sat 13. 11. 9:45–11:15 E022, 11:30–13:00 E022, Sat 27. 11. 9:45–11:15 E022, 11:30–13:00 E022, Sat 11. 12. 9:45–11:15 E022, 11:30–13:00 E022, Sat 8. 1. 9:45–11:15 E022, 11:30–13:00 E022, L. Knihová
B_AAJ_5/vM24PH: Sat 23. 10. 9:45–11:15 E025, 11:30–13:00 E025, Sat 27. 11. 9:45–11:15 E126, 11:30–13:00 E126, 15:45–17:15 E126, 17:30–19:00 E126, Sat 15. 1. 14:00–15:30 E126, 15:45–17:15 E126, Sat 22. 1. 14:00–15:30 E126, 15:45–17:15 E126, J. Matyášová
B_AAJ_5/vM25PH: Fri 22. 10. 12:00–13:30 E401, 13:45–15:15 E401, Fri 12. 11. 12:00–13:30 E127, 13:45–15:15 E127, Fri 26. 11. 12:00–13:30 E127, 13:45–15:15 E127, Fri 10. 12. 12:00–13:30 E127, 13:45–15:15 E127, Fri 7. 1. 12:00–13:30 E127, 13:45–15:15 E127, D. Langášková
B_AAJ_5/vM26PH: Fri 22. 10. 12:00–13:30 E305, 13:45–15:15 E305, Fri 12. 11. 12:00–13:30 E022, 13:45–15:15 E022, Fri 3. 12. 12:00–13:30 E305, 13:45–15:15 E305, Fri 10. 12. 12:00–13:30 E305, 13:45–15:15 E305, Fri 7. 1. 12:00–13:30 E305, 13:45–15:15 E305, P. Skálová
B_AAJ_5/v1AMMO: Sat 9. 10. 9:45–11:15 M23, 11:30–13:00 M23, Sat 23. 10. 9:45–11:15 M23, 11:30–13:00 M23, Sat 13. 11. 9:45–11:15 M23, 11:30–13:00 M23, Sat 27. 11. 9:45–11:15 M23, 11:30–13:00 M23, Sat 8. 1. 9:45–11:15 M23, 11:30–13:00 M23, J. Zavadilová
B_AAJ_5/v2AMMO: Sat 9. 10. 8:00–9:30 M21, 9:45–11:15 M21, Sat 23. 10. 9:45–11:15 M21, 11:30–13:00 M21, Sat 13. 11. 8:00–9:30 M21, 9:45–11:15 M21, Sat 27. 11. 9:45–11:15 M21, 11:30–13:00 M21, Sat 8. 1. 11:30–13:00 M21, 15:45–17:15 M21, T. Kapoun
B_AAJ_5/1AKL: Mon 12:15–12:59 K205, Mon 13:00–13:45 K205, Mon 14:00–14:44 K205, Mon 14:45–15:30 K205, L. Knihová
B_AAJ_5/1AMMO: Tue 8:45–9:29 M21, Tue 9:30–10:15 M21, Thu 10:30–11:14 M21, Thu 11:15–12:00 M21, J. Zavadilová
B_AAJ_5/13APH: Mon 14:00–14:44 E305, Mon 14:45–15:30 E305, Tue 12:15–12:59 E305, Tue 13:00–13:45 E305, K. Jones-Newton
B_AAJ_5/14APH: Mon 12:15–12:59 E305, Mon 13:00–13:45 E305, Tue 14:00–14:44 E305, Tue 14:45–15:30 E305, K. Jones-Newton
B_AAJ_5/15APH: Thu 12:15–12:59 E122, Thu 13:00–13:45 E122, Thu 14:00–14:44 E122, Thu 14:45–15:30 E122, D. Langášková
B_AAJ_5/16APH: Tue 14:00–14:44 E304, Tue 14:45–15:30 E304, Thu 12:15–12:59 E123, Thu 13:00–13:45 E123, T. Schlesingerová
B_AAJ_5/17APH: Tue 12:15–12:59 E122, Tue 13:00–13:45 E122, Thu 8:45–9:29 E122, Thu 9:30–10:15 E122, D. Langášková
B_AAJ_5/18APH: Tue 12:15–12:59 E123, Tue 13:00–13:45 E123, Thu 8:45–9:29 E123, Thu 9:30–10:15 E123, T. Schlesingerová
B_AAJ_5/19APH: Tue 8:45–9:29 E124, Tue 9:30–10:15 E124, Thu 14:00–14:44 E124, Thu 14:45–15:30 E124, E. Arientová
B_AAJ_5/2AMMO: Thu 10:30–11:14 M15, Thu 11:15–12:00 M15, Thu 14:00–14:44 M17, Thu 14:45–15:30 M17, V. Džambasov
B_AAJ_5/20APH: Tue 8:45–9:29 E123, Tue 9:30–10:15 E123, Thu 14:00–14:44 E123, Thu 14:45–15:30 E123, T. Schlesingerová
B_AAJ_5/9AMMO: Tue 14:00–14:44 M21, Tue 14:45–15:30 M21, Thu 14:00–14:44 M21, Thu 14:45–15:30 M21, J. Zavadilová
Prerequisites
Successful completion of B_AAJ_4.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topics (authentic language presentation) + key professional English language topics (facilitating the initical stages of economic and professional English, i.e. marketing English).The key topics are the marketing mix, SWOT analysis, marketing strategy and the marketing plan, marketing ethics, the market environment, legal aspects of marketing, research, new product development, and brainstorming. The course objectives are valid for part-time students as well.
Syllabus
Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1 - 2 IE-UI: Unit 1 - Tense review - Present simple and present continuous, action and state verbs. Talking about achievement, listening, p. 6. 3 – 4 PEiU-M: Units 1, 2 - The marketing mix 1, The marketing mix 2. 5 – 6 IE-UI: Unit 1 - Tense review - Past simple and past continuous, reading, p.8. 7 – 8 PEiU-M: Unit 3 - SWOT analysis. 9 – 10 IE-UI: Unit 1 - Achievement vocabulary – prefixes, p.10. 11 – 12 PEiU-M: Unit 4 - Marketing strategy and the marketing plan. 13 – 14 IE-UI: Unit 1 - Tense review - Present perfect and past simple. 15 – 16 PEiU-M: Unit 5 - Marketing ethics. 17 – 18 IE-UI: Unit 1 - Levels of formality, p.12. 19 – 20 PEiU-M: Unit 6 - The market environment. 21 – 22 IE-UI: Unit 1 - Making suggestions on the phone, p.14 - 15. 23 – 24 PEiU-M: Unit 7 - Legal aspects of marketing. 25 – 26 IE-UI: Unit 2 - Present perfect simple and present perfect continuous. 27 – 28 PEiU-M: Units 8, 9 - Research 1, Research 2. 29 – 30 IE-UI: Unit 2 - Talking about motivation, reading, p.16. 31 – 32 PEiU-M: Units 10, 11 - New product development 1, New product development 2. 33 – 34 IE-UI: Unit 2 - Motivation vocabulary (word building), p.20 – 21. 35 - 36 PEiU-M: Unit 12 – Brainstorming. 37 – 38 IE-UI: Unit 2 - Past simple and past perfect. 39 – 40 IE-UI: Unit 2 – Jobs. Sentence stress. Signalling, p.22 – 23. 41 – 42 IE-UI: Unit 2 - Communicating by phone – phoning potential contacts, p.24 – 25. 43 – 44 Reported speech – revision (TM - Teacher´s materials). 45 – 46 IE-UI: Review unit A: p. 26 – 27, revision of grammar and vocabulary. 47 – 48 Final test knowledge assessment (TM)
Literature
    required literature
  • Farrall C., Lindsley M.: Professional English in Use – Marketing, Cambridge University Press, 2008.
  • Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM, OUP, 2007. ISBN 978 0 19 455500 5
    recommended literature
  • English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
  • Hewings M.: Advanced Grammar in Use, Cambridge University Press. 2005. ISBN 0-521-61403-1.
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.
Assessment methods
Assessment: The subject is assessed based on the student's results in the graded credit test. It testifies to the fulfillment of study obligations. Specification of requirements to obtain the credit: 1. Obligatory participation in lessons (75% full-time students; 50 % part-time students). 2. Graded credit test - the students will be evaluated as follows: No. of points/grade/assessment - 92 - 100 A excellent; 84 - 91 B excellent minus; 76 - 83 C very good; 68 - 75 D very good minus; 60 - 67 E good; less than 60 F failed. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), resp. between 4-6 lessons (part-time students) and between 6-10 lessons for AAJ subjects he/she will have to pass PRE-CREDIT TEST. Only then he/she can sit for the CREDIT TEST. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed - FFF".
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2008, Summer 2009, Winter 2009, Summer 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012.
  • Enrolment Statistics (Winter 2010, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2010/B_AAJ_5