BA_PEUM Professional English in Use-Marketing

University of Finance and Administration
Winter 2012
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Markéta Vaváková (seminar tutor)
Guaranteed by
Mgr. Markéta Vaváková
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
BA_PEUM/cMCPH: Mon 12:15–12:59 E305, Mon 13:00–13:45 E305, M. Vaváková
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The objective of the course is to acquire and develop language skills and communication activities with regard to marketing basics. Students will cover a wide variety of grammatical structures and marketing vocabulary in order to develop an understanding in the areas of key marketing concepts (marketing strategy, marketing ethics, legal aspects, pricing, customer needs etc.). At the end of the course students should be able to interpret authentic texts based on the most up-to-date language and terminology.
Syllabus
  • 1. Guidelines for giving presentations, GR – Present simple and present continuous, Action and state verbs, U1 – Marketing Mix
  • 2. U3 SWOT analysis,U4 Marketing strategy & plan, GR - Past simple and past continuous, Communication activities
  • 3. U5 Marketing ethics, GR - Present perfect and past simple, Communication activities
  • 4. U6 Market environment, GR Tense review, Reading activities
  • 5. U7 Legal aspects of marketing, Listening activities
  • 6. U8 + U9 Research, GR Past simple and past perfect, Samples of business correspondence
  • 7. U10+11 New product development, GR Passives
  • 8. U13 Product and service types, GR Tense review, Writing practice
  • 9. U14 Product life cycles, U15 Selling products and services, Reading activities
  • 10. U16 Branding 1, U19 Market segmentation, GR Time clauses, 1st, 2nd conditionals
  • 11. U20 Customer needs and behaviour, U21 Loyalty programmes, GR Conditionals review
  • 12. Marketing issues review, Grammar review, Final test
Literature
    required literature
  • Professional English in Use - Marketing, Cate Farrall, Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • English Grammar in Use, 3rd edition – Raymond Murphy, CUP, 2004, ISBN 978- 0-521-70269-0
Teaching methods
Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
Assessment methods
FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Winter 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2012/BA_PEUM