BA_PEUM Professional English in Use-Marketing

Vysoká škola finanční a správní
zima 2015
Rozsah
0/2. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
PhDr. Ladislava Knihová, Ph.D., MBA (cvičící)
Garance
PhDr. Ladislava Knihová, Ph.D., MBA
Sekce jazyků (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ivana Plačková
Rozvrh seminárních/paralelních skupin
BA_PEUM/cMCPH: Čt 12:15–12:59 E123, Čt 13:00–13:45 E123, kromě Čt 26. 11. ; a Čt 26. 11. 12:15–13:45 E303PC, L. Knihová
Předpoklady
Minimum level of English is Pre-Intermediate.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The objective of the course is to acquire and develop language skills and communication activities with regard to marketing basics. Students will cover a wide variety of grammatical structures and marketing vocabulary in order to develop an understanding in the areas of key marketing concepts (the marketing mix, SWOT analysis, marketing strategy and the marketing plan, marketing ethics, legal aspects of marketing, marketing research, brainstorming, etc.). At the end of the course students will be able to interpret authentic texts based on the most up-to-date professional language and marketing terminology.
Osnova
  • 1-2 Units 1+2 – The marketing mix; Guidelines for giving presentations, GR – Present simple and present continuous, Action and state verbs 3-4 Unit 3 - SWOT analysis, GR - Expressing the Future 5-6 Unit 4 Marketing strategy and the marekting plan, GR - Past simple and past continuous, Communication activities 7-8 Unit 5 Marketing ethics, GR - Present perfect and past simple, Communication activities 9-10 Unit 6 - The market environment, GR Tense review, Reading activities 11-12 Unit7 - Legal aspects of marketing, Listening activities 13-14 Units 8+9 Research, GR Past simple and past perfect, Samples of business correspondence 15-16 Units 10+11 New product development, GR Passives 17-18 Unit 12 Brainstorming, GR Tense review, Writing practice 19-20 Units 1-6 Vocabulary review,GR Time clauses, Reading activities 21-22 Units 7-12 Vocabulary reviw, 1st + 2nd conditionals 23-24 Final test
Literatura
    povinná literatura
  • Professional English in Use - Marketing, Cate Farrall, Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    doporučená literatura
  • English Grammar in Use, 3rd edition – Raymond Murphy, CUP, 2004, ISBN 978- 0-521-70269-0
  • Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2
Výukové metody
Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
Metody hodnocení
FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 50-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2012, zima 2013, zima 2014, zima 2016, zima 2017, zima 2018, zima 2019, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.