B_CjMK Czech Language in Marketing Communication

University of Finance and Administration
Winter 2015
Extent and Intensity
0/2. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Martina Kubátová (seminar tutor)
Ing. Mgr. Oldřich Johannes Petr (seminar tutor)
Guaranteed by
Mgr. Martina Kubátová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
B_CjMK/cMMO: Tue 14:00–14:44 M13, Tue 14:45–15:30 M13, O. Petr
B_CjMK/cM1PH: Wed 10:30–11:14 E228, Wed 11:15–12:00 E228, O. Petr
B_CjMK/cM2PH: Wed 12:15–12:59 E228, Wed 13:00–13:45 E228, O. Petr
B_CjMK/cM3PH: Wed 14:00–14:44 E228, Wed 14:45–15:30 E228, O. Petr
B_CjMK/uMPH: Tue 10. 11. 14:00–15:30 E228, Tue 1. 12. 14:00–15:30 E228, Tue 8. 12. 14:00–15:30 E228, 15:45–17:15 E228, Tue 15. 12. 15:45–17:15 E228, 17:30–19:00 E228, M. Kubátová
B_CjMK/vMPH: Fri 6. 11. 15:30–17:00 E222, 17:15–18:45 E222, Sat 21. 11. 9:45–11:15 E127, 11:30–13:00 E127, Sat 5. 12. 9:45–11:15 E128, 11:30–13:00 E128, M. Kubátová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The objective of the course is to improve language standard, level of spoken and written discourse, boost the ability to recognise several language varieties, and assess the appropriateness of their use according to real context. The course aims to teach students to master creating and constructing several types of texts. It focuses on avoiding common mistakes in discourse and elimination of orthographic mistakes in written discourse.
Syllabus
  • This sylabus is designed for the full-time study programme. The blended study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1. – 2. Language standard, correctness and standard, principles of a good presentation 3. – 4. Czech as a national language and its dialects and varieties 5. – 6. Text linguistics, common lexical and syntactic mistakes. 7. – 8. Texture, coherence and condensation 9. – 10. Contemporary Czech language and its range of styles 11. – 12. Text types and functions in Czech 13. – 14. Printed media and communication in advertising 15. – 16. Means of expression in marketing communication 17. – 18. Language of advertising and advertising messages 19. – 20. Composition of journalistic texts. 21. – 22. Stylistic exercises, text analysis 23. – 24. Students´ presentations
Literature
    required literature
  • Minářová, Eva: Stylistika pro žurnalisty. Praha, Grada 2011. ISBN 978-80-247-2979-4
    recommended literature
  • http://prirucka.ujc.cas.cz/
  • Příruční mluvnice češtiny. Praha, LN 1995. ISBN 80-7106-134-4
  • Dočekalová, M.: Tvůrčí psaní pro každého. Grada, Praha 2006. ISBN 80-247-1602-X
  • Straková, H., Kalandra, F.: Jak psát bez chyb. Brno 2011. ISBN 978-80-7204-733-8
  • www.jazykovaporadna.cz
  • Kraus, J.: Člověk mluvící. LEDA 2011. ISBN 978-80-7335-258-5
  • Svobodová, J., Svobodová, D., Gejgušová, I.: Zdroje a cíle jazykové popularizace. Pedagogická fakulta Ostrava 2010. ISBN 978-80-7368-916-2
  • Pravidla českého pravopisu – studentské vydání. Praha, Academia 2010. ISBN 978-80-200-1327-9
  • Cvrček, V.: Mluvnice současné češtiny. Praha, Karolinum 2010. ISBN 978-80-246-1743-5
  • Špačková, A.: Moderní rétorika. Praha, Grada 2006. ISBN 80-247-1704-2
  • Králík, J. a kolektiv: Každý den s češtinou. Zajímavosti a zvláštnosti. NLN, Praha 2009. ISBN 978-80-7106-884-6
  • Kraus, J.: Nový akademický slovník cizích slov A-Ž, studentské vydání. Praha, Academia 2006. ISBN 80-200-1415-2
Teaching methods
seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
Assessment methods
Assessment methods and criteria 2. Presentation on chosen marketing topic. In full-time study the presentations will take place in lessons and in part-time study an extra date will be set. 3. Completing 4 written assignments – recommended coverage 2 A4 pages (stylistic, grammar, lexical exercises etc.) Examination requirements: An oral examination on topics based on obligatory reading and the course content. The final mark includes assessment of the written assignments and the presentation.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2015/B_CjMK