N_AJ_1 English Language 1

University of Finance and Administration
Winter 2015
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Slavěna Brownová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_1/uM11PH: Tue 29. 9. 14:00–15:30 S22, 15:45–17:15 S22, Tue 13. 10. 14:00–15:30 S22, 15:45–17:15 S22, Tue 27. 10. 14:00–15:30 S22, 15:45–17:15 S22, P. Duplinská
N_AJ_1/uM12PH: Tue 29. 9. 14:00–15:30 S33, 15:45–17:15 S33, Tue 13. 10. 14:00–15:30 S33, 15:45–17:15 S33, Tue 27. 10. 14:00–15:30 S33, 15:45–17:15 S33, J. Horynová
N_AJ_1/vMMO: Fri 2. 10. 13:45–15:15 M16, Fri 16. 10. 13:45–15:15 M16, Fri 13. 11. 12:00–13:30 M16, 13:45–15:15 M16, Fri 27. 11. 13:45–15:15 M16, Sat 12. 12. 8:00–9:30 M16, Š. Hronová
N_AJ_1/vM11PH: Sat 10. 10. 9:45–11:15 S33, 11:30–13:00 S33, Sat 7. 11. 9:45–11:15 S33, 11:30–13:00 S33, Sat 5. 12. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AJ_1/vM12PH: Sat 10. 10. 9:45–11:15 S13, 11:30–13:00 S13, Sat 7. 11. 9:45–11:15 S13, 11:30–13:00 S13, Sat 5. 12. 9:45–11:15 S13, 11:30–13:00 S13, P. Duplinská
N_AJ_1/1MPH: Thu 10:30–11:14 S13, Thu 11:15–12:00 S13, J. Horynová
N_AJ_1/2MPH: Thu 10:30–11:14 S33, Thu 11:15–12:00 S33, P. Duplinská
N_AJ_1/3MPH: Tue 8:45–9:29 S24, Tue 9:30–10:15 S24, except Tue 15. 12. ; and Thu 7. 1. 8:45–10:15 S24, S. Brownová
N_AJ_1/4MPH: Tue 8:45–9:29 S33, Tue 9:30–10:15 S33, P. Duplinská
Prerequisites
Successful completion of a bachelor's study programme, mastering the target language (both general and professional) at the level of B2 of the Common European Framework of Reference for Languages.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are pricing, logistics and the distribution chain, mechandising, trade shows, telemarketing, and online shopping and mail order. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 01 Social Media; Multimedia – LA food trucks; Focus on Grammar: Tense review 3-4 PEIU-M – 25 Price; Presentation skills: Tutorial 1 (TM) 5-6 IE-UI Unit 01 Social Media; Focus on Vocabulary: Prefixes 7-8 PEIU-M – 26 Logistics and the distribution chain; PEIU-M – 27 Merchandising 9-10 IE-UI Unit 01 Social Media; Focus on Work skills: Conversational strategies; Focus on Function: Making a good impression 11-12 PEIU-M – 28 Trade shows; Marketing workshop – PEiU-M Over to you Units 25-28; Students’ presentations 13-14 IE-UI Unit 02 Resources, Multimedia – Plenty more fish in the sea; Focus on Grammar: Perfect tenses 15-16 PEIU-M – 29 Telemarketing; Focus on skills: Writing – Emails (TM); Students’ presentations. 17 -18 IE-UI Unit 02 Resources, Focus on Vocabulary: Rules and limits 19-20 PEIU-M – 30 Online shopping and mail order; Marketing workshop – PEiU-M Over to you Units 29-30 21-22 IE-UI Unit 02 Resources, Focus on Work skills: Report writing; Focus on Function: Checking and clarifying 23-24 IE-UI Units 1-2 revision – core concepts, vocabulary and phrases; PEiU-M – Units 25-30 revision CREDIT TEST
Literature
    required literature
  • APPLEBY, Rachel a Framces WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.
Assessment methods
FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “NNN“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “NNN“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Summer 2013, Winter 2013, Winter 2014, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2015/N_AJ_1