VSFS:BA_BM_A1 Business Management A 1 - Informace o předmětu

BA_BM_A1 Business Management A 1

Rozsah

2/0/0. 6 hodin KS/semestr. 3 kr. Doporučované ukončení: z. Jiná možná ukončení: zk.

Vyučující

Ing. Přemysl Písař, Ph.D., MBA (přednášející)

Garance

Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková

Rozvrh seminárních/paralelních skupin

BA_BM_A1/pBMCUPH: Po 10:30–11:14 E129, Po 11:15–12:00 E129, P. Písař

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Course objective: The course objective is to make students aware of the basic business management processes. Students will learn about the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and trade. In the next semester, the course will continue (as Business Management 2) with the management of finance, quality, innovations, IS/IT and personnel. Special attention will be focused on the role of managers, their powers and responsibilities in managing key corporate activities. This is not only a theoretical course. The knowledge from the course will be presented in a real situation and students will be tested, if understood and if they are able to use this knowledge. It is highly recommended to have high attendance in seminars.

Výstupy z učení

After finishing this course, students will understand, how is the company managed and which processes are important there. The course is focused on who is a manager and what is important for successfully enterprise managing. Students will understand the evolution of management and reasons, which caused this evolution. Very important is ethics and social responsibility politic inside the company and it should be used as a competitiveness advance in national or global markets. Students will understand, how to manage a company in consistence with that and how to use this policy for enterprise managing and growth. The very important course objective is how to create a successful company strategy. Students will understand how is the enterprise manager able to make an effective decision-making process, how to learn ourselves and others and support creativity in an enterprise. This course is the first step, how to start managing a modern company and how to develop it.

Osnova

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business planning 9. Management of business forecasts 10. Management of distribution processes of a company 11. Business obligations of a company 12. Receivables and their management

Literatura

povinná literatura
• HAVLÍČEK, Karel. Small Business Management & Controlling. Kyjev: Open International University of Human Development Ukraine, 2014, 178 s. ISBN 978-966-388-494-3. info

doporučená literatura
• International Business: The New Realities, Global Edition. 2016. ISBN 9781292152837.
• HELLRIEGEL, D. a Slocum, J. JACKSON, S. Management – A Competency – Based Approach. : Mason, Thomson, 2005.

Výukové metody

All daily form student’s attendance minimum is 75%, part-time and ISP student’s attendance minimum is 50% of seminars. In case of lack attendance student will select some course topic with teacher agreement for extra assignment. The closer conditions will be uploaded by the teacher to IS during the course.

Metody hodnocení

Teacher define student´s project – research in the real company (needed teacher´s agreement for the selected company). This project - research will be oriented to course knowledge and evaluated max. by 60 points. Minimum quality for research acceptance is 50 points if not, the student will proceed new research. If research will be perfect = 60 points, the student will receive credit and finish the topic. For project - research the teacher will set a deadline. After the deadline, the project will be penalized by 50% of decreasing reached points. If the student will receive from all graded activities less than 60 points than the student will have a written or oral exam – based on teacher decision. Examination – the student needs to reach the missing point from seminar paper (60 points minimum in total) to pass and obtain the credit. The exam = 4 questions each max. 10 points. It is not possible to replace the student project by the only exam.

Vyučovací jazyk

Angličtina

Navazující předměty

• BA_BM_A2 Business Management A 2

Informace učitele

During the course, learning materials and task assignments will be gradually uploaded to IS. Also, check IS and your email regularly. If you have any questions, please use the consulting hours or write to premyslpisar@mail.vsfs.cz I am looking forward to our meeting and your questions. P. Pisar

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

• Statistika zápisu (nejnovější)
  
• Permalink: https://is.vsfs.cz/predmet/vsfs/zima2019/BA_BM_A1