BA_BSeMC Bachelor Seminar MC

Vysoká škola finanční a správní
léto 2024
Rozsah
0/1/0. 8 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
Mgr. Jitka Cirklová, M.A., Ph.D. (cvičící)
Garance
Mgr. Jitka Cirklová, M.A., Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Dita Egertová
Rozvrh seminárních/paralelních skupin
BA_BSeMC/cMCPH: každý sudý čtvrtek 17:30–18:14 E404, každý sudý čtvrtek 18:15–19:00 E404, kromě Čt 22. 2. ; a Čt 14. 3. 19:15–20:45 E225, J. Cirklová
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The course objective is that the student is able to create and draft the Assignment of the Bachelor´s Thesis (BT) and the Research Project Proposal of Bachelor´s Thesis. The student will be ready to work under the guidance of his/her BT leader to meet the requirements of the subjects Bachelor Project 1/ 2. During the course in seminar classes students will be taught to respect the author’s ethics, the methodology and methods as well as the quotations principles of creative scientific work on the tertiary education level standard.
Výstupy z učení
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner which are necessary for successful work on final thesis.
Osnova
  • 1. The importance of the Bachelor Thesis (structure, theme selection, rules of working), the Assignment of the Bachelor´s Thesis 2. Principles and procedures of working out the Introduction to the Bachelor´s Thesis 3. Information sources and working with professional texts 4. The methodology and methods, how to create texts of BT. Language style and specific wording 5. Forms of BT, author´s ethics and quotations principles, references and citations 6. Conclusion of BT, completing and defending BT (how to present findings)
Literatura
    povinná literatura
  • Appendix C of the Methodological Guideline of the Vice-Rector for Education and External Relations,see VŠFS IS/Documents,4p.
  • Adams,K.-Brace,I.:Market and social research.Planning and using research tools and techniques.London: Kogan Page Ltd.,2006.ISBN: 0-7494-4377-4.
  • Methodology of Compiling Bachelorś and Diploma Thesis for Students in Groups Bx/Nx.In:Methodological Guideline by the Vice-rector for Education and External Relations, Decision of the Rector No. 217/2017, Bachelor Theses and Dissertations.See:VŠFS IS/Do
    doporučená literatura
  • TICHÝ, J., NETOLICKÝ, V. Příprava, tvorba a hodnocení bakalářských a diplomových prací. (Studijní materiály IS VŠFS). Vyd. první. Praha : Vysoká škola finanční a správní, o.p.s., v edici EUPRESS, 2009. 219 s. ISBN 978-80-7408-001-2.
Výukové metody
Interactive lectures + focused discussions/presentations during seminars. 6 seminars for full-time students. Minimal seminar participation - 75%. Tutorials for part-time students. Minimal tutorial participation - 50%.
Metody hodnocení
Credit is being obtained against: 1/active participation during the seminars 2/written from of The Assignment of the Bachelor´s Thesis signed by BT supervisor and the head of Marketing Communication department 3/ written form of The Research Statement of the Bachelor´s Thesis signed by BT supervisor
Vyučovací jazyk
Angličtina
Navazující předměty
Informace učitele
Subject may be accomplished during permanent exam period (if it is agreed).
Předmět je zařazen také v obdobích léto 2013, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2025.