Course Information

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Halouzka, CSc. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková

Timetable of Seminar Groups

B_RP_1/cEKPPKV: each even Tuesday 12:15–12:59 KV308, each even Tuesday 13:00–13:45 KV308, J. Tichý
B_RP_1/cEK1PH: each even Monday 10:30–11:14 E228, each even Monday 11:15–12:00 E228, J. Tichý
B_RP_1/cEK2PH: each odd Monday 10:30–11:14 E228, each odd Monday 11:15–12:00 E228, J. Tichý
B_RP_1/cFPH: each even Monday 12:15–12:59 E228, each even Monday 13:00–13:45 E228, M. Halouzka
B_RP_1/cPPPH: each odd Monday 14:00–14:44 E307, each odd Monday 14:45–15:30 E307, J. Tichý
B_RP_1/pEKFPPPH: Mon 8:45–9:29 E007KC, Mon 9:30–10:15 E007KC, J. Tichý
B_RP_1/pEKPPKV: Tue 10:30–11:14 KV308, Tue 11:15–12:00 KV308, J. Tichý
B_RP_1/vEKPH: Fri 4. 10. 14:00–15:30 E228, 15:45–17:15 E228, Fri 1. 11. 14:00–15:30 E228, 15:45–17:15 E228, Sat 16. 11. 9:45–11:15 E227, 11:30–13:00 E227, Fri 13. 12. 14:00–15:30 E228, 15:45–17:15 E228, J. Tichý

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the basic processes of business management, based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in the field of marketing, business. Special attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will end with a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

Business management includes all activities from setting up the entire management system, values and business rules, organizational structures, coordination of strategies and strategic management to the normal daily operation of processes and performance. It is a cross - sectional area, it uses methods of strategic management, methods of quality and management of efficiency, excellence and more. In this course, students will build on the knowledge gained in the Management Minimum and get acquainted with the basic processes of business management in its organizational units.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• JANUŠKA, Martin. Úvod do operativního řízení podniku. Plzeň: Západočeská univerzita v Plzni, 2018. ISBN 978-80-261-0800-9.
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• ŠPERKA, Roman. Informační podpora podnikových procesů. Praha: Ekopress. 2019. 191 s. ISBN 978-80-87865-55-2.
• BELLOVÁ, Jana, BAČÍK, Petr a Jaroslav ZLÁMAL. Management Základy managementu. Praha: Computer Media. 2016. 80 s. ISBN 978-80-7402-173-2.
• NECKAŘ, Petr a David KOLÁŘ. Průvodce úspěšného obchodníka. Praha: Grada Publishing, a.s. 2019. 312 s.ISBN 978-80-271-2218-9.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Students will be given a seminar paper (on two forms), which will analyze the way of managing the company, the basic performance indicators of the company and demonstrate the student's ability to analyze and make recommendations for the researched company. Detailed assignment of the semester work (two forms) will be published in the study materials of the course. Maximum number of points obtained for the semester work = 70 points. Furthermore, students will receive 3 continuous tests during the semester - each with 15 points. These tests will not be repeated. A student who does not participate in the online test is automatically evaluated for 0 points. In total, from continuous testing 3x15 points, ie max. 45 + 70 points. If the minimum attendance is not met, the student will prepare an additional (requirement for registration) a seminar paper. The topic of the work, its scope and other parameters will be consulted by the student in advance with the teacher. Conversion of points per stamp: A = 100-93 points, (115-93 in fact students can get more points), B = 93-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) for obtaining a mark, or students with ambitions for obtaining a mark may apply for an individual examination date.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková

Timetable of Seminar Groups

B_RP_1/cEKKV: each odd Thursday 12:15–12:59 KV204, each odd Thursday 13:00–13:45 KV204, except Thu 26. 10. ; and Thu 16. 11. 15:45–17:15 KV206, J. Tichý
B_RP_1/cEKPH: each even Monday 17:30–18:14 E228, each even Monday 18:15–19:00 E228, L. Blažek
B_RP_1/cFPPPH: each odd Monday 17:30–18:14 E228, each odd Monday 18:15–19:00 E228, J. Tichý
B_RP_1/poEKKV: each odd Monday 14:00–14:44 KV206, each odd Monday 14:45–15:30 KV206, each odd Monday 15:45–16:29 KV206, each odd Monday 16:30–17:15 KV206, J. Tichý
B_RP_1/pxEKFPPPH: each odd Monday 14:00–14:44 E230, each odd Monday 14:45–15:30 E230, each odd Monday 15:45–16:29 E230, each odd Monday 16:30–17:15 E230, J. Tichý
B_RP_1/vEKFPH: Fri 29. 9. 17:30–19:00 E227, 19:15–20:45 E227, Sat 14. 10. 14:00–15:30 E228, 15:45–17:15 E228, Fri 3. 11. 17:30–19:00 E228, 19:15–20:45 E228, Sat 25. 11. 9:45–11:15 E225, 11:30–13:00 E225, L. Blažek

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the basic processes of business management, based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in the field of marketing, business. Special attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will end with a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

Business management includes all activities from setting up the entire management system, values and business rules, organizational structures, coordination of strategies and strategic management to the normal daily operation of processes and performance. It is a cross - sectional area, it uses methods of strategic management, methods of quality and management of efficiency, excellence and more. In this course, students will build on the knowledge gained in the Management Minimum and get acquainted with the basic processes of business management in its organizational units.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• JANUŠKA, Martin. Úvod do operativního řízení podniku. Plzeň: Západočeská univerzita v Plzni, 2018. ISBN 978-80-261-0800-9.
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• ŠPERKA, Roman. Informační podpora podnikových procesů. Praha: Ekopress. 2019. 191 s. ISBN 978-80-87865-55-2.
• BELLOVÁ, Jana, BAČÍK, Petr a Jaroslav ZLÁMAL. Management Základy managementu. Praha: Computer Media. 2016. 80 s. ISBN 978-80-7402-173-2.
• NECKAŘ, Petr a David KOLÁŘ. Průvodce úspěšného obchodníka. Praha: Grada Publishing, a.s. 2019. 312 s.ISBN 978-80-271-2218-9.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Students will be given a seminar paper (on two forms), which will analyze the way of managing the company, the basic performance indicators of the company and demonstrate the student's ability to analyze and make recommendations for the researched company. Detailed assignment of the semester work (two forms) will be published in the study materials of the course. Maximum number of points obtained for the semester work = 70 points. Furthermore, students will receive 3 continuous tests during the semester - each with 15 points. These tests will not be repeated. A student who does not participate in the online test is automatically evaluated for 0 points. In total, from continuous testing 3x15 points, ie max. 45 + 70 points. If the minimum attendance is not met, the student will prepare an additional (requirement for registration) a seminar paper. The topic of the work, its scope and other parameters will be consulted by the student in advance with the teacher. Conversion of points per stamp: A = 100-93 points, (115-93 in fact students can get more points), B = 93-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) for obtaining a mark, or students with ambitions for obtaining a mark may apply for an individual examination date.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková

Timetable of Seminar Groups

B_RP_1/cEKPH: each odd Thursday 17:30–18:14 E224, each odd Thursday 18:15–19:00 E224, except Thu 27. 10. ; and Tue 29. 11. 15:45–17:15 E230, L. Blažek
B_RP_1/cEKPPKV: Wed 5. 10. 10:30–11:14 KV202, 11:15–12:00 KV202, 12:15–12:59 KV202, 13:00–13:45 KV202, Wed 2. 11. 10:30–11:14 KV202, 11:15–12:00 KV202, 12:15–12:59 KV202, 13:00–13:45 KV202, Wed 30. 11. 10:30–11:14 KV202, 11:15–12:00 KV202, 12:15–12:59 KV202, 13:00–13:45 KV202, J. Tichý
B_RP_1/cFPH: each even Wednesday 17:30–18:14 E228, each even Wednesday 18:15–19:00 E228, L. Blažek
B_RP_1/poEKPPKV: each odd Tuesday 17:30–18:14 KV204, each odd Tuesday 18:15–19:00 KV204, each odd Tuesday 19:15–19:59 KV204, each odd Tuesday 20:00–20:45 KV204, L. Blažek
B_RP_1/pxEKFPH: each odd Tuesday 17:30–18:14 E230, each odd Tuesday 18:15–19:00 E230, each odd Tuesday 19:15–19:59 E230, each odd Tuesday 20:00–20:45 E230, L. Blažek
B_RP_1/vEKFPPPH: Sat 22. 10. 14:00–15:30 E230, 15:45–17:15 E230, Sat 12. 11. 9:45–11:15 E306, 11:30–13:00 E306, Fri 25. 11. 17:30–19:00 E306, 19:15–20:45 E306, Sat 10. 12. 9:45–11:15 E306, 11:30–13:00 E306, L. Blažek

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the basic processes of business management, based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in the field of marketing, business. Special attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will end with a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

Business management includes all activities from setting up the entire management system, values and business rules, organizational structures, coordination of strategies and strategic management to the normal daily operation of processes and performance. It is a cross - sectional area, it uses methods of strategic management, methods of quality and management of efficiency, excellence and more. In this course, students will build on the knowledge gained in the Management Minimum and get acquainted with the basic processes of business management in its organizational units.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• JANUŠKA, Martin. Úvod do operativního řízení podniku. Plzeň: Západočeská univerzita v Plzni, 2018. ISBN 978-80-261-0800-9.
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• ŠPERKA, Roman. Informační podpora podnikových procesů. Praha: Ekopress. 2019. 191 s. ISBN 978-80-87865-55-2.
• BELLOVÁ, Jana, BAČÍK, Petr a Jaroslav ZLÁMAL. Management Základy managementu. Praha: Computer Media. 2016. 80 s. ISBN 978-80-7402-173-2.
• NECKAŘ, Petr a David KOLÁŘ. Průvodce úspěšného obchodníka. Praha: Grada Publishing, a.s. 2019. 312 s.ISBN 978-80-271-2218-9.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Students will be given a seminar paper (on two forms), which will analyze the way of managing the company, the basic performance indicators of the company and demonstrate the student's ability to analyze and make recommendations for the researched company. Detailed assignment of the semester work (two forms) will be published in the study materials of the course. Maximum number of points obtained for the semester work = 70 points. Furthermore, students will receive 3 continuous tests during the semester - each with 15 points. These tests will not be repeated. A student who does not participate in the online test is automatically evaluated for 0 points. In total, from continuous testing 3x15 points, ie max. 45 + 70 points. If the minimum attendance is not met, the student will prepare an additional (requirement for registration) a seminar paper. The topic of the work, its scope and other parameters will be consulted by the student in advance with the teacher. Conversion of points per stamp: A = 100-93 points, (115-93 in fact students can get more points), B = 93-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) for obtaining a mark, or students with ambitions for obtaining a mark may apply for an individual examination date.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková

Timetable of Seminar Groups

B_RP_1/cEKPH: each even Monday 12:15–12:59 E228, each even Monday 13:00–13:45 E228, J. Tichý
B_RP_1/cEKPPKV: each even Thursday 14:00–14:44 KV202, each even Thursday 14:45–15:30 KV202, J. Tichý
B_RP_1/cFPPPH: each odd Monday 12:15–12:59 E228, each odd Monday 13:00–13:45 E228, except Mon 27. 9., except Mon 6. 12. ; and Tue 19. 10. 14:00–15:30 E228, Fri 17. 12. 12:15–13:45 E004, J. Tichý
B_RP_1/pEKFPPPH: Mon 10:30–11:14 E230, Mon 11:15–12:00 E230, except Mon 27. 9., except Mon 6. 12. ; and Thu 14. 10. 14:00–15:30 S01, Fri 17. 12. 10:30–12:00 E004, J. Tichý
B_RP_1/pEKPPKV: each even Thursday 10:30–11:14 KV202, each even Thursday 11:15–12:00 KV202, each even Thursday 12:15–12:59 KV202, each even Thursday 13:00–13:45 KV202, J. Tichý
B_RP_1/vEKFPH: Sat 9. 10. 14:00–15:30 E306, 15:45–17:15 E306, Fri 12. 11. 14:00–15:30 E306, 15:45–17:15 E306, Fri 26. 11. 17:30–19:00 E306, 19:15–20:45 E306, Sat 11. 12. 9:45–11:15 E306, 11:30–13:00 E306, L. Blažek

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the basic processes of business management, based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in the field of marketing, business. Special attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will end with a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

Business management includes all activities from setting up the entire management system, values and business rules, organizational structures, coordination of strategies and strategic management to the normal daily operation of processes and performance. It is a cross - sectional area, it uses methods of strategic management, methods of quality and management of efficiency, excellence and more. In this course, students will build on the knowledge gained in the Management Minimum and get acquainted with the basic processes of business management in its organizational units.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• JANUŠKA, Martin. Úvod do operativního řízení podniku. Plzeň: Západočeská univerzita v Plzni, 2018. ISBN 978-80-261-0800-9.
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• NECKAŘ, Petr a David KOLÁŘ. Průvodce úspěšného obchodníka. Praha: Grada Publishing, a.s. 2019. 312 s.ISBN 978-80-271-2218-9.
• BELLOVÁ, Jana, BAČÍK, Petr a Jaroslav ZLÁMAL. Management Základy managementu. Praha: Computer Media. 2016. 80 s. ISBN 978-80-7402-173-2.
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• ŠPERKA, Roman. Informační podpora podnikových procesů. Praha: Ekopress. 2019. 191 s. ISBN 978-80-87865-55-2.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Students will be given a seminar paper (on two forms), which will analyze the way of managing the company, the basic performance indicators of the company and demonstrate the student's ability to analyze and make recommendations for the researched company. Detailed assignment of the semester work (two forms) will be published in the study materials of the course. The teacher determines the date of submission of the work (eg the last exercise in full-time study, or according to the combined study schedule) and the date by which he will provide feedback to students. Students who submit their work after the deadline will be penalized by deducting 50% of the points from the total evaluation. Maximum number of points obtained for the semester work = 70 points. Furthermore, students will receive 3 continuous tests during the semester - each with 15 points. These tests will not be repeated. A student who does not participate in the online test is automatically evaluated for 0 points. In total, from continuous testing 3x15 points, ie max. 45 + 70 points. If the minimum attendance is not met, the student will prepare an additional (requirement for registration) a seminar paper. The topic of the work, its scope and other parameters will be consulted by the student in advance with the teacher. Conversion of points per stamp: A = 100-93 points, (115-93 in fact students can get more points), B = 93-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) for obtaining a mark, or students with ambitions for obtaining a mark may apply for an individual examination date.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Přemysl Písař, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková

Timetable of Seminar Groups

B_RP_1/cEKPH: each even Monday 14:00–14:44 E129, each even Monday 14:45–15:30 E129, P. Písař
B_RP_1/cFPH: each even Monday 15:45–16:29 E126, each even Monday 16:30–17:15 E126, except Mon 26. 10. ; and Mon 26. 10. 15:45–17:15 E007KC, P. Písař
B_RP_1/cPPKV: each odd Thursday 10:30–11:14 KV205, each odd Thursday 11:15–12:00 KV205, J. Tichý
B_RP_1/cPPPH: each odd Monday 14:00–14:44 E126, each odd Monday 14:45–15:30 E126, except Mon 2. 11. ; and Mon 2. 11. 14:00–15:30 E227, P. Písař
B_RP_1/pEKFPPPH: Tue 8:45–9:29 E230, Tue 9:30–10:15 E230, J. Tichý
B_RP_1/poPPKV: Tue 8:45–9:29 KV202, Tue 9:30–10:15 KV202, J. Tichý
B_RP_1/vEKFPH: Fri 23. 10. 14:00–15:30 E227, 15:45–17:15 E227, Fri 20. 11. 14:00–15:30 E227, 15:45–17:15 E227, Fri 4. 12. 14:00–15:30 E227, 15:45–17:15 E227, Fri 11. 12. 14:00–15:30 E227, 15:45–17:15 E227, J. Tichý

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Business management encompasses all activities ranging from setting up the entire management system, values and business rules, organizational structures, strategic coordination and strategic management to day-to-day operations and performance. It is a cross-sectional area, it uses methods of strategic management, methods of quality and efficiency management, excellence and others. In this course the students will build on the knowledge gained in the Managerial minima and will get acquainted with the basic processes of company management in its organizational units. Particular attention will be given to the role of managers, their competencies and responsibilities in the management of key corporate activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company. Objective of the course in terms of learning outcomes and competences The aim of the course is to acquaint students with basic management processes based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• JANUŠKA, Martin. Úvod do operativního řízení podniku. Plzeň: Západočeská univerzita v Plzni, 2018. ISBN 978-80-261-0800-9.
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• ŠPERKA, Roman. Informační podpora podnikových procesů. Praha: Ekopress. 2019. 191 s. ISBN 978-80-87865-55-2.
• BELLOVÁ, Jana, BAČÍK, Petr a Jaroslav ZLÁMAL. Management Základy managementu. Praha: Computer Media. 2016. 80 s. ISBN 978-80-7402-173-2.
• NECKAŘ, Petr a David KOLÁŘ. Průvodce úspěšného obchodníka. Praha: Grada Publishing, a.s. 2019. 312 s.ISBN 978-80-271-2218-9.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Students will be given a seminar paper (on two forms), which will analyze the way of managing the company, the basic performance indicators of the company and demonstrate the student's ability to analyze and make recommendations for the researched company. Detailed assignment of the semester work (two forms) will be published in the study materials of the course. The teacher determines the date of submission of the work (eg the last exercise in full-time study, or according to the combined study schedule) and the date by which he will provide feedback to students. Students who submit their work after the deadline will be penalized by deducting 50% of the points from the total evaluation. Maximum number of points obtained for the semester work = 70 points. Furthermore, students will receive 3 continuous tests during the semester - each with 15 points. These tests will not be repeated. A student who does not participate in the online test is automatically evaluated for 0 points. In total, from continuous testing 3x15 points, ie max. 45 + 30 points. If the minimum attendance is not met, the student will prepare an additional (requirement for registration) a seminar paper. The topic of the work, its scope and other parameters will be consulted by the student in advance with the teacher. Conversion of points per stamp: A = 100-93 points, (115-93 in fact students can get more points), B = 93-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) for obtaining a mark, or students with ambitions for obtaining a mark may apply for an individual examination date.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0. 2 credit(s). Type of Completion: z (credit).

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Martin Petrášek (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
Ing. Martin Petrášek (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Kateřina Pittnerová

Timetable of Seminar Groups

B_RP_1/pMMO: Wed 10:30–11:14 M14, Wed 11:15–12:00 M14, Z. Bezděka
B_RP_1/pMPH: Thu 14:00–14:44 E007KC, Thu 14:45–15:30 E007KC, M. Petrášek
B_RP_1/pMVKL: Tue 14:00–14:44 K212, Tue 14:45–15:30 K212, M. Petrášek
B_RP_1/sMKL: Wed 24. 11. 15:45–17:15 K205, Wed 5. 1. 17:30–19:00 K205, 19:15–20:45 K205, Z. Bezděka
B_RP_1/sM1aPH: Wed 6. 10. 17:30–19:00 E225, Wed 20. 10. 17:30–19:00 E225, Wed 27. 10. 17:30–19:00 E225, K. Havlíček
B_RP_1/sM1bPH: Wed 8. 12. 14:00–15:30 E227, 15:45–17:15 E227, Wed 15. 12. 17:30–19:00 E227, M. Petrášek
B_RP_1/vMMO: Sat 9. 10. 9:45–11:15 M25, Sat 13. 11. 9:45–11:15 M25, Fri 10. 12. 19:00–20:30 M25, B. Krešne
B_RP_1/vM2PH: Fri 8. 10. 15:30–17:00 E128, Fri 22. 10. 15:30–17:00 E004, Fri 12. 11. 15:30–17:00 E128, K. Havlíček
B_RP_1/vM3PH: Fri 8. 10. 13:45–15:15 E129, Fri 22. 10. 13:45–15:15 E230, Fri 12. 11. 13:45–15:15 E129, K. Havlíček

Prerequisites (in Czech)

Absolvování předmětů Základy účetnictví a Marketing

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem předmětu je seznámit posluchače se základními procesy řízení podniku. Studenti se seznámí s rolí vlastníků a manažerů podniků, tvorbou střednědobých strategií a podstatou operativních řídících procesů v oblasti marketingu a obchodu. Na to naváže dalším semestru (Řízení podniku II) řízení financí, jakosti, inovací a personálu. S ohledem na světovou hospodářskou recesi byly do výuky začleněny nově i kapitoly řízení podniků v krizi. Zvláštní pozornost bude věnována roli manažerů, jejich kompetencím a odpovědnostem při řízení klíčových podnikových aktivit.

Syllabus (in Czech)

• Osnova – obsah a vymezení jednotlivých přednášek je k nalezení v metodických listech (ML).

Literature

• Stýblo, J. : Management současný a budoucí, Professional publishing, 2008
• Machková, H.,Černohlávková,E., Sato,A. a kol.: Mezinárodní obchodní operace, Grada publishing 2003
• Havlíček, K. : Úloha manažerů v řízení podniku, Eupress, 2009
• Kašík, M., Havlíček, K. : Marketing při utváření podnikové strategie, Eupress, 2009
• Synek, M. a kol : Manažerská ekonomika, Grada publishing, 2007
• Pitra, Z : Management inovačních aktivit, Linde, 2006
• Mikovcová, H. : Controlling v praxi, Vydavatelství Aleš Čeněk, 2007

Assessment methods (in Czech)

Výuka bude probíhat na bázi přednášek, v rámci kterých bude teorie doplňována praktickými příklady, na základě kterých si posluchač vytvoří představu o faktické úloze manažerů v podnikovém řízení. Předmět je ukončen v ZS zápočtem formou krátkého pohovoru, v LS zkouškou, podmínky pro zakončení předmětu budou sděleny na přednáškách, hlavní pozornost při zkoušce a zápočtu bude věnována tzv.klíčovým pojmům, uvedeným v ML.

Language of instruction

Czech

Follow-Up Courses

• B_Mar Marketing
• B_RP_2 Business Management 2
• B_Soc Sociology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Jaroslav Blaha, CSc. (seminar tutor)
Ing. Josef Budík, CSc. (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
doc. Ing. Anna Klosová, CSc. (seminar tutor)
Ing. Barnabáš Krešne (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)
Ing. Martin Petrášek (seminar tutor)

Guaranteed by

doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Lucie Kindlová

Timetable of Seminar Groups

B_RP_1/cMKLks: Thu 19. 11. 15:45–17:15 K211, 17:30–19:00 K211, Thu 26. 11. 17:30–19:00 K211, M. Petrášek
B_RP_1/pMKL: each odd Monday 12:15–12:59 K212, each odd Monday 13:00–13:45 K212, each odd Monday 14:00–14:44 K212, each odd Monday 14:45–15:30 K212, M. Petrášek
B_RP_1/pMMO: Thu 8:45–9:29 M24, Thu 9:30–10:15 M24, Z. Bezděka
B_RP_1/pMPH: each odd Tuesday 12:15–12:59 E004, each odd Tuesday 13:00–13:45 E004, each odd Tuesday 14:00–14:44 E004, each odd Tuesday 14:45–15:30 E004, M. Petrášek
B_RP_1/uM1aPH: Tue 13. 10. 17:30–19:00 E225, Tue 27. 10. 14:00–15:30 E225, 15:45–17:15 E225, K. Havlíček
B_RP_1/uM1bPH: Tue 13. 10. 14:00–15:30 E227, 15:45–17:15 E227, Tue 27. 10. 17:30–19:00 E227, K. Havlíček
B_RP_1/vMMO: Sat 3. 10. 9:45–11:15 M25, Sat 24. 10. 9:45–11:15 M25, Sat 7. 11. 9:45–11:15 M25, B. Krešne
B_RP_1/vM2PH: Sat 24. 10. 11:30–13:00 E125, Fri 6. 11. 15:30–17:00 E125, Sat 7. 11. 14:00–15:30 E125, K. Havlíček
B_RP_1/vM3PH: Sat 7. 11. 8:00–9:30 E126, Sat 21. 11. 9:45–11:15 E126, 11:30–13:00 E126, K. Havlíček
B_RP_1/vM4PH: Sat 3. 10. 8:00–9:30 E127, Fri 6. 11. 17:15–18:45 E127, Sat 21. 11. 8:00–9:30 E127, K. Havlíček

Prerequisites (in Czech)

- znalost základů marketingové komunikace a marketingového výzkum; - znalosti základních poznatků o vývoji ekonomických teorií; - znalost vybraných otázek psychologie a sociologie; - ochota samostatně pracovat, individuálně se připravovat.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives (in Czech)

Studium předmětu umožní základní orientaci v přístupech, a současných modelech řízení s aplikací na podnik jako relativně uzavřený systém. Umožňuje správné pochopení rozhodovacích, implementačních a kontrolních procesů pro úspěšnou realizaci opatření v oblastech hodnototvorného řetězce podniku. Vytvoří potřebný poznatkový základ, který umožní zapojit poznatky o marketingu do komplexu podnikového procesu.

Syllabus (in Czech)

• 1. Základní poznatky managementu. Významové roviny pojmu management, rozdělení manažerských aktivit při realizaci rozhodovacích, ovlivňovacích a kontrolních procesů v rámci hodnototvorného řetězce podniku, obecné rysy manažerské práce, manažer jako člověk 2. Plánování. Úkoly plánování, postup při sestavování plánů a struktura podnikového plánu, požadavky při vymezení cílů, řízení podle cílů 3. Rozhodování. Základní pojmy, racionalita rozhodování, struktura rozhodovacích proce-sů, metody a formy rozhodování. 4. Implementace jako proces ovlivňování podřízených. Koncepce uspokojování potřeb, motivace, demotivace, vedení lidí, vůdcovství, koordinace, koučování, zmocňování, říze-ní sdílenou vizí, 5. Organizování. Jeho místo v procesu řízení, charakteristika organizačních struktur, orga-nizační projektování, řízení a správa podniku 6. Kontrola. Její funkce a místo v řízení, základní členění kontrolních procesů, jejich vnitřní struktura, audit a controlling

Literature

• Povinná literatura:
• [1] ČASTORÁL, Z.: Správa majetku Praha: VŠFS, o.p.s., 2005
• [2] DRUCKER, P.: Řízení v době velkých změn Praha: Management Press, 1998
• 3] DRUCKER, P.: Výzvy managementu pro 21. století Praha: Management Press, 2000 ISBN 80-7261-021-X
• 4] KEŘKOVSKÝ, M. VYKYPĚL, O.: O strategickém řízení. Teorie pro praxi. 2. vydání. Praha: C.H. Beck, 2006 ISBN 80-7179-453-8
• 5] PETŘÍKOVÁ, R.: Lidé v procesech řízení (multikulturní dimenze podnikání. Praha: Professional Publishing, 2007 ISBN 978-80-86946-28-3
• [6] PITRA, Z.: Základy managementu (management organizací v globál-ním světě počátku 21. století) Praha: Professional Publishing, 2007. ISBN 978-80-86946-33-7
• [11] TRUNEČEK, J.: Znalostní podnik ve znalostní společnosti Praha: Professional Publishing, 2003. ISBN 80-86419-35-5
• [12] VEBER, J. a kol.: Management – základy, prosperita, globalizace Praha: Management Press, 2002 ISBN 80-7261-029-5
• Doporučená literatura:
• [7] STEINÖCKER, R.: Strategický controlling Praha: BaBtext, 1997
• 8] ŠULÁK, M., VACÍK, E. Strategické řízení v podnicích a projektech Praha: VŠFS, o.p.s., 2005 ISBN 80-86754-35-9

Assessment methods

předpokladem udělení zápočtu: - v zimním semestru je zpracování úvodu, teoretické a metodologické části; - v letním semestu je zpracování praktické části, t.j.: analýza vybraných problémů, návrh a doporučení ke změně.

Language of instruction

Czech

Follow-Up Courses

• B_Mar Marketing
• B_RP_2 Business Management 2
• B_Soc Sociology

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Jaroslav Blaha, CSc. (seminar tutor)
Ing. Josef Budík, CSc. (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Miroslav Hezina (seminar tutor)
doc. Ing. Anna Klosová, CSc. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Jaroslav Blaha, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Lucie Kindlová

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

2/0/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Zdeněk Bezděka (seminar tutor)
doc. Ing. Jaroslav Blaha, CSc. (seminar tutor)
Ing. Josef Budík, CSc. (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Miroslav Hezina (seminar tutor)
doc. Ing. Anna Klosová, CSc. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Jaroslav Blaha, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Lucie Kindlová

Timetable of Seminar Groups

B_RP_1/pMKL: each odd Tuesday 12:15–12:59 K211, each odd Tuesday 13:00–13:45 K211 and each even Thursday 10:30–11:14 K212, each even Thursday 11:15–12:00 K212, J. Blaha
B_RP_1/pMMO: Thu 10:30–11:14 M15, Thu 11:15–12:00 M15, Z. Bezděka
B_RP_1/pMPH: Wed 8:45–9:29 E007KC, Wed 9:30–10:15 E007KC, J. Budík
B_RP_1/sM1aPH: Wed 26. 11. 15:45–17:15 E129, Wed 17. 12. 17:30–19:00 E129, 19:15–20:45 E129, J. Budík
B_RP_1/sM1bPH: Wed 12. 11. 19:15–20:45 E126, Wed 26. 11. 14:00–15:30 E126, Wed 10. 12. 17:30–19:00 E126, J. Budík
B_RP_1/uMKL: Tue 4. 11. 15:45–17:15 K212, Tue 25. 11. 14:00–15:30 K312, Tue 2. 12. 15:45–17:15 K212, J. Blaha
B_RP_1/vMMO: Sat 18. 10. 11:30–13:00 M17, 14:00–15:30 M17, Sat 13. 12. 11:30–13:00 M17, A. Klosová
B_RP_1/vM2PH: Fri 10. 10. 17:15–18:45 E223, Sat 11. 10. 9:45–11:15 E223, 11:30–13:00 E223, K. Havlíček
B_RP_1/vM3PH: Fri 10. 10. 13:45–15:15 E224, 15:30–17:00 E224, Sat 11. 10. 8:00–9:30 E224, K. Havlíček

Prerequisites (in Czech)

- znalost základů marketingové komunikace a marketingového výzkum; - znalosti základních poznatků o vývoji ekonomických teorií; - znalost vybraných otázek psychologie a sociologie; - ochota samostatně pracovat, individuálně se připravovat.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives (in Czech)

Studium předmětu umožní základní orientaci v přístupech, a současných modelech řízení s aplikací na podnik jako relativně uzavřený systém. Umožňuje správné pochopení rozhodovacích, implementačních a kontrolních procesů pro úspěšnou realizaci opatření v oblastech hodnototvorného řetězce podniku. Vytvoří potřebný poznatkový základ, který umožní zapojit poznatky o marketingu do komplexu podnikového procesu.

Syllabus (in Czech)

• 1. Základní poznatky managementu. Významové roviny pojmu management, rozdělení manažerských aktivit při realizaci rozhodovacích, ovlivňovacích a kontrolních procesů v rámci hodnototvorného řetězce podniku, obecné rysy manažerské práce, manažer jako člověk 2. Plánování. Úkoly plánování, postup při sestavování plánů a struktura podnikového plánu, požadavky při vymezení cílů, řízení podle cílů 3. Rozhodování. Základní pojmy, racionalita rozhodování, struktura rozhodovacích proce-sů, metody a formy rozhodování. 4. Implementace jako proces ovlivňování podřízených. Koncepce uspokojování potřeb, motivace, demotivace, vedení lidí, vůdcovství, koordinace, koučování, zmocňování, říze-ní sdílenou vizí, 5. Organizování. Jeho místo v procesu řízení, charakteristika organizačních struktur, orga-nizační projektování, řízení a správa podniku 6. Kontrola. Její funkce a místo v řízení, základní členění kontrolních procesů, jejich vnitřní struktura, audit a controlling

Assessment methods

předpokladem udělení zápočtu: - v zimním semestru je zpracování úvodu, teoretické a metodologické části; - v letním semestu je zpracování praktické části, t.j.: analýza vybraných problémů, návrh a doporučení ke změně.

Language of instruction

Czech

Follow-Up Courses

• B_RP_2 Business Management 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin/semestr.

B_RP_1 Business Management 1

Extent and Intensity

1/1. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. Ing. Jaroslav Blaha, CSc. (seminar tutor)
Ing. Josef Budík, CSc. (seminar tutor)
Ing. Miroslav Hezina (seminar tutor)
Ing. Dana Kubíčková, CSc. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Jaroslav Blaha, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Eva Bečková

Timetable of Seminar Groups

B_RP_1/cMKL: each even Wednesday 10:30–11:14 K203, each even Wednesday 11:15–12:00 K203, J. Blaha
B_RP_1/cMMO: each odd Thursday 10:30–11:14 M21, each odd Thursday 11:15–12:00 M21, V. Kunz
B_RP_1/cM1PH: each odd Tuesday 10:30–11:14 E223, each odd Tuesday 11:15–12:00 E223, J. Budík
B_RP_1/cM2PH: each odd Tuesday 8:45–9:29 E122, each odd Tuesday 9:30–10:15 E122, J. Budík
B_RP_1/cM3PH: each even Monday 14:00–14:44 E129, each even Monday 14:45–15:30 E129, J. Budík
B_RP_1/pMKL: each even Wednesday 8:45–9:29 K203, each even Wednesday 9:30–10:15 K203, J. Blaha
B_RP_1/pMMO: each even Thursday 10:30–11:14 M21, each even Thursday 11:15–12:00 M21, V. Kunz
B_RP_1/pMPH: each even Monday 12:15–12:59 E004, each even Monday 13:00–13:45 E004, J. Budík
B_RP_1/sMKL: Wed 28. 11. 15:45–17:15 K205, Wed 12. 12. 14:00–15:30 K205, 15:45–17:15 K205, J. Blaha
B_RP_1/uMPH: Tue 2. 10. 19:15–20:45 E129, Tue 9. 10. 15:45–17:15 E129, 17:30–19:00 E129, J. Budík
B_RP_1/vMMO: Fri 12. 10. 15:30–17:00 M22, Fri 9. 11. 13:45–15:15 M24, 15:30–17:00 M24, V. Kunz
B_RP_1/vM2PH: Fri 23. 11. 12:00–13:30 E223, Fri 4. 1. 13:45–15:15 E223, Sat 5. 1. 11:30–13:00 E223, J. Budík
B_RP_1/vM3PH: Fri 7. 12. 12:00–13:30 E224, 13:45–15:15 E224, Fri 4. 1. 15:30–17:00 E224, J. Budík

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cíl kurzu: Cílem předmětu je seznámit posluchače s moderním pohledem na podnik jako prvek globalizující se ekonomiky, který realizuje své procesy v podmínkách, v nichž se komplexně prosazují makroekonomické i mikroekonomické faktory, působí vývojové tendence v rámci odvětví a oboru, působí vlivy globální i regionální. Má-li plnit své základní cíle, musí management podniku umět analyzovat, znát a reagovat na tyto faktory, začlenit je do formulace hierarchické struktury cílů a metod jejich realizace, do všech dílčích prvků řídící činnosti. Studenti se seznámí s podnikem jako relativně uzavřeným systémem, který vstupuje aktivně do vztahů se svým okolím, stanovuje, sleduje a koordinuje vnitropodnikové procesy k dosažení hierarchické soustavy cílů, které odpovídají aktuální situaci a potřebám makroprostředí i mikroprostředí. Seznámí se se změnami, které přináší proces globalizace, s analytickými přístupy, které umožní orientovat se ve vývojových tendencích makro- i mikroprostředí, jaké faktory je třeba sledovat na úrovni odvětví a oboru. Zároveň se seznámí i s obecnými poznatky s oblasti řízení, s jeho jednotlivými složkami a metodami, které se využívají při jejich realizaci. Studium předmětu by mělo umožnit studentům základní orientaci v moderních přístupech, teoriích, trendech a současných modelech řízení s aplikací na podnik s cílem zajistit jeho úspěšnost a konkurenceschopnost v podmínkách globalizující se ekonomiky. Vytvořit tak širší poznatkový základ, který umožní zapojit poznatky o marketingu a jednotlivých marketingových aktivitách, které studenti získávají v jiných odborných předmětech, do komplexu podnikového procesu a do širších souvislostí jeho řízení. Předmět svým pojetím a obsahem směřuje k získání takových poznatků o podniku a jeho řízení, které by umožňovalo správné pochopení místa a významu marketingových aktivit na jeho úspěšnost a ekonomické výsledky a zvládnutí základních manažerských postupů a metod, které jsou nezbytnou součástí úspěšného výkonu činností pracovníků v oblasti marketingových komunikací.

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah přednášek: 3. semestr: 1. Základní poznatky managementu. Významové roviny pojmu management, rozdělení manažerských aktivit, obecné rysy manažerské práce, manažer jako člověk 2. Plánování. Úkoly plánování, postup při sestavování plánů a struktura podnikového plánu, požadavky při vymezení cílů, řízení podle cílů 3. Rozhodování. Základní pojmy, racionalita rozhodování, struktura rozhodovacích procesů, metody a formy rozhodování. 4. Implementace. Koncepce uspokojování potřeb, motivace, demotivace, vedení lidí, vůdcovství, koordinace, koučování, zmocňování, řízení sdílenou vizí, 5. Organizování. Jeho místo v procesu řízení, charakteristika organizačních struktur, organizační projektování, řízení a správa podniku 6. Kontrola. Její funkce a místo v řízení, základní členění kontrolních procesů, jejich vnitřní struktura, audit a controlling 4. semestr. 1. Řízení podniku, analýza okolí. Řízení podniku v tržní ekonomice, strategické, taktické a operativní řízení, jeho cíle. Definice, význam ekonomického vývoje. Charakter okolí podniku. Místo marketingových aktivit v procesu řízení podniku, 2. Projektové řízení. Podstata projektu a projektového řízení. Vliv výkonnosti projektů na výkonnost podniku. Kritické faktory úspěchu a rizika projektů. 3. Analýza okolí podniku, vlivy makrookolí, globalizace. Vývoj vybraných působících faktorů (politické, ekonomické, sociální, technické a technologické). Podnik v globálním prostředí. 4. Analýza okolí podniku, vlivy mikrookolí. Odvětvová struktura, analýza odvětví, životní cykly v odvětví, klíčové faktory úspěchu. 5. Vnitřní zdroje podniku. Zdrojový pohled na podnik. Identifikace zdrojů podniku a jejich analýza. Hodnototvorný řetězec, primární a podpůrné činnosti. 6. Komplexní hodnocení podniku. Metodická východiska. Ekonomická, mimoekonomická a komplexní hodnocení podniku. Controlling, audit. 7. Tradiční a nové chápání konkurence. Identifikace konkurenčního postavení, identifikace kritických a klíčových faktorů úspěchu. 8. Analýza zranitelnosti podniku. Faktory a průběh analýzy zranitelnosti, odhad relativní konkurenční síly. Specifické přednosti podniku jako zdroj konkurenční výhody.

Assessment methods (in Czech)

Vyučující metody: Metody hodnocení: zápočet zápočet, zkouška

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 6 hodin za semestr.

• Enrolment Statistics (recent)