N_AAJ_4 English Language 4

University of Finance and Administration
summer 2012
Extent and Intensity
0/2. 3 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Helena Čechová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Mgr. Oldřich Johannes Petr (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AAJ_4/uM11PH: Tue 14. 2. 15:45–17:15 S32, 17:30–19:00 S32, Tue 6. 3. 15:45–17:15 S32, 17:30–19:00 S32, Tue 27. 3. 15:45–17:15 S32, 17:30–19:00 S32, P. Duplinská
N_AAJ_4/uM12PH: Tue 14. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 6. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 27. 3. 15:45–17:15 S33, 17:30–19:00 S33, L. Knihová
N_AAJ_4/uM13PH: Tue 28. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 20. 3. 15:45–17:15 S13, 17:30–19:00 S13, Tue 10. 4. 15:45–17:15 S13, 17:30–19:00 S13, L. Jindrová
N_AAJ_4/uM14PH: Tue 28. 2. 15:45–17:15 S11, 17:30–19:00 S11, Tue 20. 3. 15:45–17:15 S11, 17:30–19:00 S11, Tue 10. 4. 15:45–17:15 S11, 17:30–19:00 S11, P. Duplinská
N_AAJ_4/vM21KL: Fri 17. 2. 17:15–18:45 K205, 19:00–20:30 K205, Fri 2. 3. 17:15–18:45 K205, 19:00–20:30 K205, Fri 30. 3. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AAJ_4/vM21PH: Sat 25. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 10. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 24. 3. 9:45–11:15 S33, 11:30–13:00 S33, L. Knihová
N_AAJ_4/vM22PH: Sat 25. 2. 9:45–11:15 S11, 11:30–13:00 S11, Sat 10. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 24. 3. 9:45–11:15 S11, 11:30–13:00 S11, J. Horynová
N_AAJ_4/vM23PH: Fri 10. 2. 12:00–13:30 S23, 13:45–15:15 S23, Fri 9. 3. 13:45–15:15 S23, 15:30–17:00 S23, Fri 13. 4. 13:45–15:15 S23, 15:30–17:00 S23, P. Duplinská
N_AAJ_4/vM24PH: Fri 10. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 9. 3. 13:45–15:15 S33, 15:30–17:00 S33, Fri 13. 4. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AAJ_4/v1AMMO: Fri 10. 2. 12:00–13:30 M23, 13:45–15:15 M23, Fri 24. 2. 12:00–13:30 M23, 13:45–15:15 M23, Fri 9. 3. 12:00–13:30 M23, 13:45–15:15 M23, Z. Šimonová
N_AAJ_4/v2AMMO: Fri 10. 2. 12:00–13:30 M21, 13:45–15:15 M21, Fri 24. 2. 12:00–13:30 M21, 13:45–15:15 M21, Fri 9. 3. 12:00–13:30 M21, 13:45–15:15 M21, T. Kapoun
N_AAJ_4/1AMMO: Mon 8:45–9:29 M16, Mon 9:30–10:15 M16, Š. Hronová
N_AAJ_4/1APH: Tue 12:15–12:59 S14, Tue 13:00–13:45 S14, J. Jenkins
N_AAJ_4/2APH: Thu 12:30–13:14 S35, Thu 13:15–13:59 S35, V. Žbelová
N_AAJ_4/3APH: Tue 14:00–14:44 S11, Tue 14:45–15:30 S11, J. Horynová
N_AAJ_4/4APH: Thu 14:00–14:44 S35, Thu 14:45–15:30 S35, V. Žbelová
N_AAJ_4/5APH: Tue 8:45–9:29 S14, Tue 9:30–10:15 S14, H. Čechová
N_AAJ_4/6APH: Thu 8:45–9:29 S34, Thu 9:30–10:15 S34, J. Horynová
Prerequisites
Successful completion of N_AAJ_3.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.
Syllabus
  • Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: Obsah cvičení: 1-2 Introduction of the course. Agreement between subject and verb - most frequently used tenses. Countable and uncountable nouns. Logos: types, a design brief, typeface (PEIU-M, 44). 3-4 Articles – common use and exceptions. Listening/ video: Find solutions (*)or lecturer´s own materials to practice the skills. Writing on prompts. 5-6 Some, any, no, none, much/ many, all – whole, every – each, few/ little and their use in sentences. Materials and containers: describing packaging (PEIU-M, 45). Speaking practice. 7-8 Possessive pronouns, possessive adjective, reflexive pronouns. Corporate communications: goals, corporate values and identity, tools of corporate communications (PEIU-M, 46). Reading. 9-10 Adjectives – adverbs (word formation). Comparatives-superlatives. CD-ROM Interactive exercises, listening. Public relations and lobbying: PR, media relations, lobbying – inside and outside (PEIU-M, 47). 11-12 Conditionals (zero, 1st, 2nd and 3rd conditionals). Listening/ video: Reach agreement I, speaking (*). 13-14 There is/was/has been/ had been/ will be. Event and sports sponsorship: sponsorship and its types. Collocations (PEIU-M, 48). 15-16 Connecting ideas and sentences. Coherence. Listening/ video: Reach agreement II , writing (*). 17-18 Complex sentences – subordinate clauses (overview). CD-ROM interactive exercises and listening. Crisis communication: term definition, case study (PEIU-M, 49). 19-20 Prepositions. Prepositions after nouns/ verbs. Exceptions. Listening/ video: Celebrate success (*). 21-22 Direct and indirect questions. Inversion. Corporate blogging: blogging basics, blog as a marketing tool (PEIU-M, 50). Reading. 23-24 Revision, presentations, final evaluation of the course.
Literature
    required literature
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
    recommended literature
  • Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
  • Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0, (dále jen IB- VRB)
  • Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2
Teaching methods
Interactive seminars in both types of study (full-time students and blended study programme students).
Assessment methods
Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Summer 2011.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2012/N_AAJ_4