Course Information

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

Mgr. Zuzana Šimonová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This syllabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

not specified
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/1MPH: each even Monday 8:45–9:29 E404, each even Monday 9:30–10:15 E404, each even Monday 10:30–11:14 E404, each even Monday 11:15–12:00 E404, except Mon 18. 3. ; and Mon 18. 3. 8:45–10:15 S24, 10:30–12:00 S24, Z. Šimonová

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This syllabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

not specified
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/vMPH: Sat 4. 2. 9:45–11:15 E228, 11:30–13:00 E228, Sat 18. 2. 14:00–15:30 E306, 15:45–17:15 E306, Sat 4. 3. 9:45–11:15 E224, 11:30–13:00 E224, L. Knihová
N_AJ_4/1MMO: Thu 15:45–16:29 M16, Thu 16:30–17:15 M16, except Thu 2. 3. ; and Thu 9. 3. 17:30–18:15 M16, Thu 16. 3. 17:30–18:15 M16, Š. Hronová
N_AJ_4/1MPH: each even Wednesday 8:45–9:29 S24, each even Wednesday 9:30–10:15 S24, each even Wednesday 10:30–11:14 S24, each even Wednesday 11:15–12:00 S24, P. Duplinská

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This syllabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

not specified
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Richard Blažek (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/vMMO: Sat 5. 2. 11:30–13:00 M16, Sat 19. 2. 11:30–13:00 M16, Sat 5. 3. 11:30–13:00 M16, Sat 2. 4. 11:30–13:00 M16, 14:00–15:30 M16, Sat 23. 4. 11:30–13:00 M16, R. Blažek
N_AJ_4/vMPH: Fri 18. 2. 17:30–19:00 S13, 19:15–20:45 S13, Sat 19. 3. 9:45–11:15 E227, 11:30–13:00 E227, Fri 1. 4. 14:00–15:30 S13, 15:45–17:15 S13, L. Knihová
N_AJ_4/1MPH: Tue 10:30–11:14 S14, Tue 11:15–12:00 S14, L. Knihová
N_AJ_4/2MPH: Tue 10:30–11:14 S34, Tue 11:15–12:00 S34, J. Kabele

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/vMPH: Fri 5. 2. 14:00–15:30 S26, 15:45–17:15 S26, Sat 20. 2. 9:45–11:15 S26, 11:30–13:00 S26, Fri 19. 3. 14:00–15:30 S26, 15:45–17:15 S26, L. Knihová
N_AJ_4/1MPH: each even Monday 12:15–12:59 S35, each even Monday 13:00–13:45 S35, each even Monday 14:00–14:44 S35, each even Monday 14:45–15:30 S35, L. Knihová
N_AJ_4/2MPH: each odd Monday 12:15–12:59 S35, each odd Monday 13:00–13:45 S35, each odd Monday 14:00–14:44 S35, each odd Monday 14:45–15:30 S35, L. Knihová

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Richard Blažek (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Jindřiška Kabele (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/vM21PH: Fri 21. 2. 14:00–15:30 S13, 15:45–17:15 S13, Sat 7. 3. 9:45–11:15 S26, 11:30–13:00 S26, Sat 21. 3. 9:45–11:15 S26, 11:30–13:00 S26, J. Kabele
N_AJ_4/vM22PH: Fri 21. 2. 14:00–15:30 S14, 15:45–17:15 S14, Sat 7. 3. 9:45–11:15 S24, 11:30–13:00 S24, Sat 21. 3. 9:45–11:15 S24, 11:30–13:00 S24, L. Knihová
N_AJ_4/vM31PH: Sat 8. 2. 9:45–11:15 S24, 11:30–13:00 S24, Sat 22. 2. 9:45–11:15 S24, 11:30–13:00 S24, Fri 20. 3. 15:45–17:15 S34, 17:30–19:00 S34, L. Knihová
N_AJ_4/vM32PH: Sat 8. 2. 9:45–11:15 S26, 11:30–13:00 S26, Sat 22. 2. 9:45–11:15 S26, 11:30–13:00 S26, Fri 20. 3. 15:45–17:15 S35, 17:30–19:00 S35, J. Kabele
N_AJ_4/1MMO: each odd Thursday 10:30–11:14 M27, each odd Thursday 11:15–12:00 M27, each odd Thursday 12:15–12:59 M27, each odd Thursday 13:00–13:45 M27, R. Blažek
N_AJ_4/1MPH: each even Wednesday 8:45–9:29 S22, each even Wednesday 9:30–10:15 S22, each even Wednesday 10:30–11:14 S22, each even Wednesday 11:15–12:00 S22, P. Duplinská
N_AJ_4/2MPH: each even Wednesday 8:45–9:29 S14, each even Wednesday 9:30–10:15 S14, each even Wednesday 10:30–11:14 S14, each even Wednesday 11:15–12:00 S14, J. Kabele
N_AJ_4/3MPH: each odd Wednesday 8:45–9:29 S22, each odd Wednesday 9:30–10:15 S22, each odd Wednesday 10:30–11:14 S22, each odd Wednesday 11:15–12:00 S22, P. Duplinská
N_AJ_4/4MPH: each odd Wednesday 8:45–9:29 S34, each odd Wednesday 9:30–10:15 S34, each odd Wednesday 10:30–11:14 S34, each odd Wednesday 11:15–12:00 S34, J. Kabele

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• SOLOMON, Michael R, 2016. Consumer behavior: buying, having, and being. 12. edice. Pearson. ISBN 978-0-13-412993-8.

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/vM21PH: Fri 8. 2. 14:00–15:30 S24, 15:45–17:15 S24, Fri 22. 3. 14:00–15:30 S24, 15:45–17:15 S24, Sat 27. 4. 9:45–11:15 S14, 11:30–13:00 S14, L. Knihová
N_AJ_4/vM22PH: Fri 22. 2. 14:00–15:30 S14, 15:45–17:15 S14, Fri 8. 3. 14:00–15:30 S14, 15:45–17:15 S14, Fri 5. 4. 14:00–15:30 S14, 15:45–17:15 S14, E. Dudrová
N_AJ_4/vM23PH: Fri 8. 2. 14:00–15:30 S14, 15:45–17:15 S14, Fri 22. 3. 14:00–15:30 S14, 15:45–17:15 S14, Fri 26. 4. 14:00–15:30 S13, 15:45–17:15 S13, E. Dudrová
N_AJ_4/1MMO: Tue 12:15–12:59 M16, Tue 13:00–13:45 M16, except Tue 5. 3. ; and Tue 26. 2. 15:45–17:15 M16, Š. Hronová
N_AJ_4/1MPH: Tue 10:30–11:14 S14, Tue 11:15–12:00 S14, L. Knihová
N_AJ_4/2MPH: each even Wednesday 12:15–12:59 S22, each even Wednesday 13:00–13:45 S22, each even Wednesday 14:00–14:44 S22, each even Wednesday 14:45–15:30 S22, P. Duplinská
N_AJ_4/3MPH: each odd Thursday 14:00–14:44 S22, each odd Thursday 14:45–15:30 S22, each odd Thursday 15:45–16:29 S22, each odd Thursday 16:30–17:15 S22, except Thu 25. 4. ; and Thu 25. 4. 14:00–15:30 S23, 15:45–17:15 S23, P. Duplinská
N_AJ_4/4MPH: each odd Wednesday 12:15–12:59 S22, each odd Wednesday 13:00–13:45 S22, each odd Wednesday 14:00–14:44 S22, each odd Wednesday 14:45–15:30 S22, P. Duplinská

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Tibor Kapoun (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Ing. Mgr. Oldřich Johannes Petr (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 6. 2. 15:45–17:15 S11, 17:30–19:00 S11, Tue 20. 2. 15:45–17:15 S11, 17:30–19:00 S11, Tue 6. 3. 15:45–17:15 S11, 17:30–19:00 S11, L. Knihová
N_AJ_4/uM12PH: Tue 6. 2. 15:45–17:15 S14, 17:30–19:00 S14, Tue 20. 2. 15:45–17:15 S14, 17:30–19:00 S14, Tue 6. 3. 15:45–17:15 S14, 17:30–19:00 S14, E. Dudrová
N_AJ_4/vMMO: Fri 9. 2. 17:30–19:00 M23, Fri 23. 2. 17:30–19:00 M23, Fri 9. 3. 17:30–19:00 M23, Fri 23. 3. 17:30–19:00 M23, Fri 13. 4. 17:30–19:00 M23, 19:15–20:45 M23, T. Kapoun
N_AJ_4/vM11PH: Sat 10. 2. 9:45–11:15 S24, 11:30–13:00 S24, Sat 24. 2. 9:45–11:15 S24, 11:30–13:00 S24, Fri 23. 3. 14:00–15:30 S22, 15:45–17:15 S22, L. Knihová
N_AJ_4/vM12PH: Sat 10. 2. 9:45–11:15 S23, 11:30–13:00 S23, Sat 24. 2. 9:45–11:15 S23, 11:30–13:00 S23, Fri 23. 3. 14:00–15:30 S23, 15:45–17:15 S23, P. Duplinská
N_AJ_4/1MPH: Thu 10:30–11:14 S14, Thu 11:15–12:00 S14, P. Duplinská
N_AJ_4/2MPH: Tue 12:15–12:59 S22, Tue 13:00–13:45 S22, except Tue 24. 4. ; and Tue 24. 4. 12:15–13:45 S24, E. Dudrová
N_AJ_4/3MPH: Thu 12:15–12:59 S22, Thu 13:00–13:45 S22, except Thu 22. 2. ; and Thu 1. 3. 14:00–15:30 S22, V. Kopalová
N_AJ_4/4MPH: Thu 12:15–12:59 S14, Thu 13:00–13:45 S14, P. Duplinská

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Slavěna Brownová (seminar tutor)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 7. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 21. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 7. 3. 15:45–17:15 S13, 17:30–19:00 S13, E. Dudrová
N_AJ_4/uM12PH: Tue 7. 2. 15:45–17:15 S14, 17:30–19:00 S14, Tue 21. 2. 15:45–17:15 S14, 17:30–19:00 S14, Tue 7. 3. 15:45–17:15 S14, 17:30–19:00 S14, J. Horynová
N_AJ_4/vMMO: Fri 10. 2. 17:30–19:00 M16, Fri 24. 2. 17:30–19:00 M16, Fri 7. 4. 14:00–15:30 M16, 15:45–17:15 M16, Fri 21. 4. 14:00–15:30 M16, 15:45–17:15 M16, Š. Hronová
N_AJ_4/vM11PH: Fri 10. 2. 14:00–15:30 S34, 15:45–17:15 S34, Sat 11. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 25. 3. 9:45–11:15 S34, 11:30–13:00 S34, L. Knihová
N_AJ_4/vM12PH: Fri 10. 2. 14:00–15:30 S35, 15:45–17:15 S35, Sat 11. 3. 9:45–11:15 S35, 11:30–13:00 S35, Sat 25. 3. 9:45–11:15 S35, 11:30–13:00 S35, P. Duplinská
N_AJ_4/1MPH: Thu 10:30–11:14 S22, Thu 11:15–12:00 S22, except Thu 27. 4. ; and Thu 27. 4. 10:30–12:00 S32, P. Duplinská
N_AJ_4/2MPH: Thu 15:45–16:29 S33, Thu 16:30–17:15 S33, P. Duplinská
N_AJ_4/3MPH: Thu 14:00–14:44 S34, Thu 14:45–15:30 S34, except Thu 16. 3. ; and Tue 11. 4. 14:00–15:30 S24, S. Brownová
N_AJ_4/4MPH: Thu 14:00–14:44 S13, Thu 14:45–15:30 S13, P. Duplinská

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision CREDIT TEST

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
PhDr. Jana Hořejší (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Martina Kubátová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 9. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 8. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 29. 3. 14:00–15:30 S33, 15:45–17:15 S33, P. Duplinská
N_AJ_4/uM12PH: Tue 9. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 8. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 29. 3. 14:00–15:30 S13, 15:45–17:15 S13, J. Horynová
N_AJ_4/vMKL: Fri 12. 2. 13:45–15:15 K205, 15:30–17:00 K205, Fri 4. 3. 17:15–18:45 K205, 19:00–20:30 K205, Fri 1. 4. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AJ_4/vM21PH: Fri 26. 2. 13:45–15:15 S33, 15:30–17:00 S33, Fri 11. 3. 13:45–15:15 S33, 15:30–17:00 S33, Fri 8. 4. 13:45–15:15 S33, 15:30–17:00 S33, J. Horynová
N_AJ_4/vM22PH: Fri 26. 2. 13:45–15:15 S14, 15:30–17:00 S14, Fri 11. 3. 13:45–15:15 S22, 15:30–17:00 S22, Fri 8. 4. 13:45–15:15 S14, 15:30–17:00 S14, E. Dudrová
N_AJ_4/vM23PH: Fri 26. 2. 13:45–15:15 S34, 15:30–17:00 S34, Fri 11. 3. 13:45–15:15 S34, 15:30–17:00 S34, Fri 8. 4. 13:45–15:15 S34, 15:30–17:00 S34, P. Duplinská
N_AJ_4/1MMO: Thu 12:15–12:59 M23, Thu 13:00–13:45 M23, Z. Šimonová
N_AJ_4/1MPH: Thu 8:45–9:29 S22, Thu 9:30–10:15 S22, except Thu 28. 4. ; and Thu 24. 3. 8:00–8:44 S22, Thu 31. 3. 8:00–8:44 S22, J. Horynová
N_AJ_4/2MPH: Thu 8:45–9:29 S33, Thu 9:30–10:15 S33, P. Duplinská
N_AJ_4/3MPH: Mon 12:15–12:59 S22, Mon 13:00–13:45 S22, except Mon 8. 2. ; and Mon 8. 2. 12:15–13:45 S14, V. Kopalová
N_AJ_4/4MPH: Mon 12:15–12:59 S33, Mon 13:00–13:45 S33, except Mon 8. 2. ; and Mon 8. 2. 12:15–13:45 S14, P. Duplinská

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision CREDIT TEST

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 10. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 10. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 7. 4. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_4/uM12PH: Tue 10. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 10. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 7. 4. 14:00–15:30 S13, 15:45–17:15 S13, J. Horynová
N_AJ_4/uM13PH: Tue 10. 2. 14:00–15:30 S14, 15:45–17:15 S14, Tue 10. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 7. 4. 14:00–15:30 S14, 15:45–17:15 S14, P. Duplinská
N_AJ_4/vMMO: Fri 13. 2. 15:30–17:00 M23, Fri 27. 2. 15:30–17:00 M23, Fri 13. 3. 13:45–15:15 M23, 15:30–17:00 M23, Fri 27. 3. 15:30–17:00 M23, Fri 10. 4. 15:30–17:00 M23, Z. Šimonová
N_AJ_4/vM21PH: Fri 20. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 20. 3. 17:15–18:45 S33, 19:00–20:30 S33, Fri 3. 4. 13:45–15:15 S33, 15:30–17:00 S33, L. Knihová
N_AJ_4/vM22PH: Fri 20. 2. 12:00–13:30 S34, 13:45–15:15 S34, Fri 20. 3. 15:30–17:15 S34, 17:15–18:45 S34, Fri 3. 4. 13:45–15:15 S14, 15:30–17:00 S14, J. Horynová
N_AJ_4/vM23PH: Fri 6. 2. 13:45–15:15 S33, 15:30–17:00 S33, Sat 21. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 21. 3. 14:00–15:30 S33, 15:45–17:15 S33, L. Knihová
N_AJ_4/vM24PH: Fri 6. 2. 13:45–15:15 S24, 15:30–17:00 S24, Sat 21. 2. 9:45–11:15 S14, 11:30–13:00 S14, Sat 21. 3. 14:00–15:30 S14, 15:45–17:15 S14, J. Horynová
N_AJ_4/1MMO: each even Monday 15:45–16:29 M16, each even Monday 16:30–17:15 M16 and each odd Tuesday 12:15–12:59 M16, each odd Tuesday 13:00–13:45 M16, Š. Hronová
N_AJ_4/1MPH: Thu 14:00–14:44 S33, Thu 14:45–15:30 S33, L. Knihová
N_AJ_4/2MPH: Thu 14:00–14:44 S23, Thu 14:45–15:30 S23, M. Ďurica
N_AJ_4/3MPH: Wed 12:15–12:59 S33, Wed 13:00–13:45 S33, P. Duplinská
N_AJ_4/4MPH: Wed 12:15–12:59 S13, Wed 13:00–13:45 S13, M. Pospíšilová

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia DVD – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia DVD - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia DVD – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision CREDIT TEST

Literature

required literature
• Náhradní obsah: APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
• GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 11. 3. 15:45–17:15 S32, 17:30–19:00 S32, Tue 1. 4. 15:45–17:15 S32, 17:30–19:00 S32, Tue 15. 4. 15:45–17:15 S32, 17:30–19:00 S32, V. Žbelová
N_AJ_4/uM12PH: Tue 11. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 1. 4. 15:45–17:15 S33, 17:30–19:00 S33, Tue 15. 4. 15:45–17:15 S33, 17:30–19:00 S33, P. Duplinská
N_AJ_4/uM13PH: Tue 25. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 18. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 15. 4. 15:45–17:15 S34, 17:30–19:00 S34, J. Horynová
N_AJ_4/uM14PH: Tue 25. 2. 15:45–17:15 S35, 17:30–19:00 S35, Tue 18. 3. 15:45–17:15 S34, 17:30–19:00 S34, Tue 15. 4. 15:45–17:15 S23, 17:30–19:00 S23, H. Zemanová
N_AJ_4/vM11KL: Fri 14. 2. 17:15–18:45 K311, Fri 28. 2. 13:45–15:15 K311, 15:30–17:00 K311, Fri 28. 3. 17:15–18:45 K311, Fri 4. 4. 15:30–17:00 K311, 17:15–18:45 K311, P. Krulišová
N_AJ_4/vM21PH: Fri 14. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 14. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 11. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_4/vM22PH: Fri 14. 2. 12:00–13:30 S32, 13:45–15:15 S32, Fri 14. 3. 12:00–13:30 S32, 13:45–15:15 S32, Fri 11. 4. 12:00–13:30 S32, 13:45–15:15 S32, K. Jones-Newton
N_AJ_4/vM23PH: Fri 14. 2. 12:00–13:30 S34, 13:45–15:15 S34, Fri 14. 3. 12:00–13:30 S34, 13:45–15:15 S34, Fri 11. 4. 12:00–13:30 S34, 13:45–15:15 S34, P. Duplinská
N_AJ_4/v1AMMO: Fri 21. 2. 13:45–15:15 M16, Fri 7. 3. 13:45–15:15 M16, Fri 21. 3. 15:30–17:00 M16, 17:15–18:45 M16, Fri 4. 4. 15:30–17:00 M16, 17:15–18:45 M16, Š. Hronová
N_AJ_4/1AMMO: Tue 12:15–12:59 M23, Tue 13:00–13:45 M23, Z. Šimonová
N_AJ_4/1APH: Thu 10:30–11:14 S36, Thu 11:15–12:00 S36, L. Knihová
N_AJ_4/2APH: Thu 10:30–11:14 S33, Thu 11:15–12:00 S33, J. Horynová
N_AJ_4/3APH: Thu 12:15–12:59 S33, Thu 13:00–13:45 S33, J. Horynová
N_AJ_4/4APH: Thu 8:45–9:29 S33, Thu 9:30–10:15 S33, J. Horynová
N_AJ_4/5APH: Wed 8:45–9:29 S13, Wed 9:30–10:15 S13, M. Ďurica
N_AJ_4/6APH: Wed 8:45–9:29 S33, Wed 9:30–10:15 S33, J. Horynová

Prerequisites

Successful completion of N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction. PEIU-M 44 Types of logos. Logo design. Typeface. Exercises. IE-UI, Unit A Tense review. Levels of formality. 3-4 IE-UI, Unit A Signalling. Initial suggestions. Skills (L/R/W/S) – teacher´s choice. PEIU-M 45 Materials and containers. Describing packaging. Exercises. 5-6 PEIU-M 46 Corporate communications. Corporate values and identity. Tools of corporate communication. Exercises. 7-8IE-UI, Unit B Articles. Talking about the future. Linking words. Phone konference. Offering, accepting, declining. Skills (L/R/W/S) – teacher´s choice. 9-10 PEIU-M 47 Public relations. Media relations. Lobbying. Inside and outside lobbying. Exercises. 11-12 PEIU-M 48 Event and sports sponsorship. Types of sponsorship. Exercises. 13-14 IE-UI, Unit C Narrative tenses. Modal verbs. Being concise and clear. Discriminating sounds. Chairing a meeting. Making arrangements. Vocabulary. Skills (L/R/W/S) – teacher´s choice.15-16 PEIU-M 49 Crisis communication. A crisis communication case study. Exercises.17-18 IE-UI, Unit D Conditionals (zero, first, second, third). Past modals. Building a relationship. Claryfying. Giving and reacting to bad news. Proposing solutions. Vocabulary section. 19-20PEIU-M 50 Corporate blogging. Blogging basics. Blogs as a marketing tool. Exercises. 21-22 IE-UI, Unit E Defining and non-defining relative clauses. Regrets and wishes. Passives. Wrapping up an reviewing a project. Presenting key information. Expressing appreciation and disapproval. 23-24 Final revision. End of the course activities. Evaluations. Poznámka: Teacher´s choice: complementary materials IE-UI Files – additional activities Intelligent Business – Video Resource Book (Parts 4-5) English Grammar in Use, Advanced English Grammar in Use Magazine, newspaper and web articles or listening activities corresponding with the above topics.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.

recommended literature
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0, (dále jen IB- VRB)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). Consequently, he/she will have three new attemps to pass the subject (i.e. write a test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Pavla Duplinská (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Ing. Zuzana Halamíčková (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uM11PH: Tue 5. 2. 14:00–15:30 S21, 15:45–17:15 S21, Tue 12. 3. 14:00–15:30 S21, 15:45–17:15 S21, Tue 9. 4. 14:00–15:30 S21, 15:45–17:15 S21, V. Džambasov
N_AJ_4/uM12PH: Tue 5. 2. 14:00–15:30 S26, 15:45–17:15 S26, Tue 12. 3. 14:00–15:30 S26, 15:45–17:15 S26, Tue 9. 4. 14:00–15:30 S26, 15:45–17:15 S26, J. Horynová
N_AJ_4/uM13PH: Tue 5. 2. 14:00–15:30 S34, 15:45–17:15 S34, Tue 12. 3. 14:00–15:30 S34, 15:45–17:15 S34, Tue 9. 4. 14:00–15:30 S34, 15:45–17:15 S34, P. Duplinská
N_AJ_4/uM14PH: Tue 5. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 12. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 9. 4. 14:00–15:30 S13, 15:45–17:15 S13, J. Jenkins
N_AJ_4/vM11KL: Fri 8. 2. 17:15–18:45 K205, 19:00–20:30 K205, Fri 8. 3. 17:15–18:45 K205, 19:00–20:30 K205, Fri 22. 3. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AJ_4/vM21PH: Fri 8. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 8. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 12. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_4/vM22PH: Fri 8. 2. 12:00–13:30 S36, 13:45–15:15 S36, Fri 8. 3. 12:00–13:30 S36, 13:45–15:15 S36, Fri 12. 4. 12:00–13:30 S11, 13:45–15:15 S11, J. Horynová
N_AJ_4/vM23PH: Fri 22. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 22. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 26. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_4/vM24PH: Fri 22. 2. 12:00–13:30 S23, 13:45–15:15 S23, Fri 22. 3. 12:00–13:30 S23, 13:45–15:15 S23, Fri 26. 4. 12:00–13:30 S23, 13:45–15:15 S23, J. Horynová
N_AJ_4/v1AMMO: Fri 15. 2. 15:30–17:00 M23, Fri 1. 3. 15:30–17:00 M23, Fri 15. 3. 15:30–17:00 M23, Fri 19. 4. 15:30–17:00 M23, 17:15–18:45 M23, Fri 3. 5. 15:30–17:00 M23, Z. Šimonová
N_AJ_4/v2AMMO: Fri 15. 2. 15:30–17:00 M15, Fri 1. 3. 15:30–17:00 M15, Fri 15. 3. 15:30–17:00 M15, Fri 5. 4. 15:30–17:00 M15, Fri 19. 4. 15:30–17:00 M15, Fri 3. 5. 15:30–17:00 M15, J. Zavadilová
N_AJ_4/1AMMO: Tue 12:15–12:59 M23, Tue 13:00–13:45 M23, Z. Šimonová
N_AJ_4/1APH: Tue 12:15–12:59 S13, Tue 13:00–13:45 S13, J. Jenkins
N_AJ_4/2AMMO: Wed 10:30–11:14 M15, Wed 11:15–12:00 M15, J. Zavadilová
N_AJ_4/2APH: Tue 12:15–12:59 S14, Tue 13:00–13:45 S14, Z. Halamíčková
N_AJ_4/3APH: Wed 10:30–11:14 S33, Wed 11:15–12:00 S33, J. Horynová
N_AJ_4/4APH: Wed 12:15–12:59 S33, Wed 13:00–13:45 S33, J. Horynová
N_AJ_4/5APH: Tue 12:15–12:59 S33, Tue 13:00–13:45 S33, J. Horynová
N_AJ_4/6APH: Tue 10:30–11:14 S24, Tue 11:15–12:00 S24, Z. Halamíčková

Prerequisites

Successful completion of N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are logos, aaterials and containers, corporate communications, public relations and lobbying, event and sports sponsorhip, crisis communication, and corporate blogging.. The course objectives are valid for part-time students as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction. PEIU-M 44 Types of logos. Logo design. Typeface. Exercises. IE-UI, Unit A Tense review. Levels of formality. 3-4 IE-UI, Unit A Signalling. Initial suggestions. Skills (L/R/W/S) – teacher´s choice. PEIU-M 45 Materials and containers. Describing packaging. Exercises. 5-6 PEIU-M 46 Corporate communications. Corporate values and identity. Tools of corporate communication. Exercises. 7-8IE-UI, Unit B Articles. Talking about the future. Linking words. Phone konference. Offering, accepting, declining. Skills (L/R/W/S) – teacher´s choice. 9-10 PEIU-M 47 Public relations. Media relations. Lobbying. Inside and outside lobbying. Exercises. 11-12 PEIU-M 48 Event and sports sponsorship. Types of sponsorship. Exercises. 13-14 IE-UI, Unit C Narrative tenses. Modal verbs. Being concise and clear. Discriminating sounds. Chairing a meeting. Making arrangements. Vocabulary. Skills (L/R/W/S) – teacher´s choice.15-16 PEIU-M 49 Crisis communication. A crisis communication case study. Exercises.17-18 IE-UI, Unit D Conditionals (zero, first, second, third). Past modals. Building a relationship. Claryfying. Giving and reacting to bad news. Proposing solutions. Vocabulary section. 19-20PEIU-M 50 Corporate blogging. Blogging basics. Blogs as a marketing tool. Exercises. 21-22 IE-UI, Unit E Defining and non-defining relative clauses. Regrets and wishes. Passives. Wrapping up an reviewing a project. Presenting key information. Expressing appreciation and disapproval. 23-24 Final revision. End of the course activities. Evaluations. Poznámka: Teacher´s choice: complementary materials IE-UI Files – additional activities Intelligent Business – Video Resource Book (Parts 4-5) English Grammar in Use, Advanced English Grammar in Use Magazine, newspaper and web articles or listening activities corresponding with the above topics.

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0

recommended literature
• Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
• Intelligent Business – Video Resource Book - Intermediate, Helena Gomm, Pearson - Longman, 3rd impression 2007, ISBN 0-582-84799-0, (dále jen IB- VRB)
• Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Guaranteed by

PhDr. Helena Machálková
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Adéla Bergrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
PhDr. Helena Machálková (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

PhDr. Helena Machálková
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uR11PH: Tue 22. 2. 14:00–15:30 S11, 15:45–17:15 S11, Tue 22. 3. 14:00–15:30 S11, 15:45–17:15 S11, Tue 12. 4. 14:00–15:30 S11, 15:45–17:15 S11, J. Horynová
N_AJ_4/uR12PH: Tue 22. 2. 14:00–15:30 S23, 15:45–17:15 S23, Tue 22. 3. 14:00–15:30 S23, 15:45–17:15 S23, Tue 19. 4. 14:00–15:30 S23, 15:45–17:15 S23, E. Stamatová
N_AJ_4/uR13PH: Tue 22. 2. 14:00–15:30 S36, 15:45–17:15 S36, Tue 22. 3. 14:00–15:30 S36, 15:45–17:15 S36, Tue 12. 4. 14:00–15:30 S36, 15:45–17:15 S36, R. Selikowitz
N_AJ_4/uR14PH: Tue 22. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 22. 3. 14:00–15:30 S13, 15:45–17:15 S13, Tue 12. 4. 14:00–15:30 S13, 15:45–17:15 S13, J. Jenkins
N_AJ_4/uV11PH: Tue 22. 2. 14:00–15:30 S37, 15:45–17:15 S37, Tue 22. 3. 14:00–15:30 S37, 15:45–17:15 S37, Tue 12. 4. 14:00–15:30 S37, 15:45–17:15 S37, P. Duplinská
N_AJ_4/uV12PH: Tue 22. 2. 14:00–15:30 S21, 15:45–17:15 S21, Tue 22. 3. 14:00–15:30 S21, 15:45–17:15 S21, Tue 12. 4. 14:00–15:30 S21, 15:45–17:15 S21, I. Kuželíková
N_AJ_4/vA21PH: Fri 11. 2. 15:30–17:00 S33, 17:15–18:45 S33, Fri 11. 3. 15:30–17:00 S33, 17:15–18:45 S33, Fri 8. 4. 15:30–17:00 S33, 17:15–18:45 S33, J. Horynová
N_AJ_4/vA22PH: Fri 11. 2. 15:30–17:00 S14, 17:15–18:45 S14, Fri 11. 3. 15:30–17:00 S14, 17:15–18:45 S14, Fri 8. 4. 15:30–17:00 S14, 17:15–18:45 S14, E. Stamatová
N_AJ_4/vF21PH: Fri 11. 2. 15:30–17:00 S24, 17:15–18:45 S24, Fri 11. 3. 15:30–17:00 S24, 17:15–18:45 S24, Fri 8. 4. 15:30–17:00 S24, 17:15–18:45 S24, H. Vašíčková
N_AJ_4/vF22PH: Fri 11. 2. 15:30–17:00 S37, 17:15–18:45 S37, Fri 11. 3. 15:30–17:00 S37, 17:15–18:45 S37, Fri 8. 4. 15:30–17:00 S37, 17:15–18:45 S37, L. Jindrová
N_AJ_4/vP21PH: Sat 26. 2. 14:00–15:30 S34, 15:45–17:15 S34, Sat 26. 3. 14:00–15:30 S34, 15:45–17:15 S34, Sat 30. 4. 14:00–15:30 S34, 15:45–17:15 S34, H. Vašíčková
N_AJ_4/vR21KL: Fri 11. 2. 17:15–18:45 K311, 19:00–20:30 K311, Fri 4. 3. 17:15–18:45 K311, 19:00–20:30 K311, Fri 25. 3. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_4/vR21PH: Sat 26. 2. 9:45–11:15 S11, 11:30–13:00 S11, Sat 26. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 30. 4. 9:45–11:15 S11, 11:30–13:00 S11, J. Horynová
N_AJ_4/vR22KL: Fri 18. 2. 17:15–18:45 K311, 19:00–20:30 K311, Fri 18. 3. 17:15–18:45 K311, 19:00–20:30 K311, Fri 8. 4. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_4/vR22PH: Sat 26. 2. 9:45–11:15 S23, 11:30–13:00 S23, Sat 26. 3. 9:45–11:15 S23, 11:30–13:00 S23, Sat 30. 4. 9:45–11:15 S23, 11:30–13:00 S23, R. Selikowitz
N_AJ_4/vR23PH: Sat 26. 2. 14:00–15:30 S01, 15:45–17:15 S01, Sat 26. 3. 14:00–15:30 S01, 15:45–17:15 S01, Sat 30. 4. 9:45–11:15 S32, 11:30–13:00 S32, V. Kopalová
N_AJ_4/vR24PH: Sat 26. 2. 14:00–15:30 S32, 15:45–17:15 S32, Sat 26. 3. 14:00–15:30 S32, 15:45–17:15 S32, Fri 29. 4. 17:15–18:45 S13, 19:00–20:30 S13, M. Pospíšilová
N_AJ_4/vR25PH: Sat 26. 2. 14:00–15:30 S36, 15:45–17:15 S36, Sat 26. 3. 14:00–15:30 S36, 15:45–17:15 S36, Sat 30. 4. 9:00–10:29 S14, 10:30–12:00 S14, A. Bergrová
N_AJ_4/vV21PH: Sat 26. 2. 14:00–15:30 S35, 15:45–17:15 S35, Sat 26. 3. 14:00–15:30 S35, 15:45–17:15 S35, Sat 30. 4. 14:00–15:30 S35, 15:45–17:15 S35, P. Duplinská
N_AJ_4/vV23PH: Sat 12. 2. 9:45–11:15 S36, 11:30–13:00 S36, Sat 12. 3. 9:45–11:15 S36, 11:30–13:00 S36, Sat 9. 4. 9:45–11:15 S36, 11:30–13:00 S36, P. Duplinská
N_AJ_4/v4ARMO: Sat 12. 2. 11:30–13:00 M17, Sat 26. 2. 11:30–13:00 M17, Sat 12. 3. 15:45–17:15 M17, Sat 26. 3. 14:00–15:30 M17, Sat 9. 4. 11:30–13:00 M17, 14:00–15:30 M17, M. Ješková
N_AJ_4/v5AVMO: Fri 11. 2. 17:15–18:45 M15, Fri 25. 2. 17:15–18:45 M22, Fri 11. 3. 17:15–18:45 M15, Fri 25. 3. 17:15–18:45 M15, Fri 8. 4. 17:15–18:45 M15, Fri 29. 4. 17:15–18:45 M15, M. Ješková
N_AJ_4/1APH: Tue 10:30–11:14 S34, Tue 11:15–12:00 S34, R. Selikowitz
N_AJ_4/14APH: Mon 10:30–11:14 S21, Mon 11:15–12:00 S21, J. Jenkins
N_AJ_4/2APH: Thu 8:45–9:29 S14, Thu 9:30–10:15 S14, J. Horynová
N_AJ_4/3APH: Thu 10:30–11:14 S34, Thu 11:15–12:00 S34, J. Horynová
N_AJ_4/4APH: Thu 14:00–14:44 S14, Thu 14:45–15:30 S14, J. Horynová
N_AJ_4/5APH: Tue 10:30–11:14 S35, Tue 11:15–12:00 S35, J. Horynová
N_AJ_4/6APH: Tue 8:45–9:29 S35, Tue 9:30–10:15 S35, J. Horynová
N_AJ_4/7APH: Mon 10:30–11:14 S14, Mon 11:15–12:00 S14, J. Horynová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Marcela Hergesselová (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Juwana Jenkins, BA (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Mgr. Klára Jones-Newton (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Lenka Lustigová (seminar tutor)
Mgr. Jakub Racek (seminar tutor)
Renee Selikowitz (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
Christoph Schoenbeck, BA (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Helena Vašíčková (seminar tutor)
Mgr. Jana Vránová (seminar tutor)
David Warman (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)

Guaranteed by

Mgr. Tereza Schlesingerová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uR11PH: Tue 9. 2. 14:00–15:30 S24, 15:45–17:15 S24, Tue 9. 3. 14:00–15:30 S24, 15:45–17:15 S24, Tue 6. 4. 14:00–15:30 S24, 15:45–17:15 S24, R. Selikowitz
N_AJ_4/uR12PH: Tue 9. 2. 14:00–15:30 S33, 15:45–17:15 S33, Tue 9. 3. 14:00–15:30 S33, 15:45–17:15 S33, Tue 6. 4. 14:00–15:30 S33, 15:45–17:15 S33, J. Jenkins
N_AJ_4/uR13PH: Tue 9. 2. 14:00–15:30 S32, 15:45–17:15 S32, Tue 9. 3. 14:00–15:30 S32, 15:45–17:15 S32, Tue 6. 4. 14:00–15:30 S32, 15:45–17:15 S32, D. Warman
N_AJ_4/uR14PH: Tue 9. 2. 14:00–15:30 S14, 15:45–17:15 S14, Tue 9. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 6. 4. 14:00–15:30 S14, 15:45–17:15 S14, H. Vašíčková
N_AJ_4/uV11PH: Tue 9. 2. 14:00–15:30 S26, 15:45–17:15 S26, Tue 9. 3. 14:00–15:30 S26, 15:45–17:15 S26, Tue 6. 4. 14:00–15:30 S26, 15:45–17:15 S26, D. Knafo
N_AJ_4/uV12PH: Tue 9. 2. 14:00–15:30 S13, 15:45–17:15 S13, Tue 9. 3. 14:00–15:30 S37, 15:45–17:15 S37, Tue 6. 4. 14:00–15:30 S13, 15:45–17:15 S13, E. Stamatová
N_AJ_4/vA21PH: Fri 5. 2. 12:00–13:30 S13, 13:45–15:15 S13, Fri 5. 3. 12:00–13:30 S13, 13:45–15:15 S13, Fri 9. 4. 12:00–13:30 S13, 13:45–15:15 S13, H. Vašíčková
N_AJ_4/vA22PH: Fri 5. 2. 12:00–13:30 S14, 13:45–15:15 S14, Fri 5. 3. 12:00–13:30 S14, 13:45–15:15 S14, Fri 9. 4. 12:00–13:30 S14, 13:45–15:15 S14, D. Warman
N_AJ_4/vFP23PH: Sat 20. 2. 14:00–15:30 S26, 15:45–17:15 S26, Sat 20. 3. 14:00–15:30 S26, 15:45–17:15 S26, Sat 24. 4. 14:00–15:30 S26, 15:45–17:15 S26, L. Lustigová
N_AJ_4/vF21PH: Sat 20. 2. 9:45–11:15 S24, 11:30–13:00 S24, Sat 20. 3. 9:45–11:15 S24, 11:30–13:00 S24, Sat 24. 4. 9:45–11:15 S24, 11:30–13:00 S24, T. Schlesingerová
N_AJ_4/vF22PH: Sat 20. 2. 9:45–11:15 S14, 11:30–13:00 S14, Sat 20. 3. 9:45–11:15 S14, 11:30–13:00 S14, Sat 24. 4. 9:45–11:15 S14, 11:30–13:00 S14, E. Stamatová
N_AJ_4/vR21KL: Fri 12. 2. 17:15–18:45 K311, 19:00–20:30 K311, Fri 12. 3. 17:15–18:45 K311, 19:00–20:30 K311, Fri 26. 3. 17:15–18:45 K311, 19:00–20:30 K311, P. Krulišová
N_AJ_4/vR21PH: Sat 20. 2. 14:00–15:30 S23, 15:45–17:15 S23, Sat 20. 3. 14:00–15:30 S23, 15:45–17:15 S23, Sat 24. 4. 14:00–15:30 S23, 15:45–17:15 S23, T. Schlesingerová
N_AJ_4/vR22KL: Fri 19. 2. 13:45–15:15 K311, 15:30–17:00 K311, Fri 19. 3. 17:15–18:45 K311, 19:00–20:30 K311, Fri 16. 4. 13:45–15:15 K311, 15:30–17:00 K311, P. Krulišová
N_AJ_4/vR22PH: Sat 20. 2. 14:00–15:30 S14, 15:45–17:15 S14, Sat 20. 3. 14:00–15:30 S14, 15:45–17:15 S14, Sat 24. 4. 14:00–15:30 S14, 15:45–17:15 S14, D. Warman
N_AJ_4/vR23PH: Fri 5. 2. 12:00–13:30 S21, 13:45–15:15 S21, Fri 5. 3. 12:00–13:30 S21, 13:45–15:15 S21, Fri 9. 4. 12:00–13:30 S21, 13:45–15:15 S21, Ch. Schoenbeck
N_AJ_4/vR24PH: Fri 5. 2. 12:00–13:30 S34, 13:45–15:15 S34, Fri 5. 3. 12:00–13:30 S34, 13:45–15:15 S34, Fri 9. 4. 12:00–13:30 S34, 13:45–15:15 S34, J. Racek
N_AJ_4/vR25PH: Sat 20. 2. 9:45–11:15 S32, 11:30–13:00 S32, Sat 20. 3. 9:45–11:15 S32, 11:30–13:00 S32, Sat 24. 4. 9:45–11:15 S32, 11:30–13:00 S32, L. Jindrová
N_AJ_4/vR28PH: Sat 20. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 20. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 24. 4. 9:45–11:15 S33, 11:30–13:00 S33, D. Warman
N_AJ_4/vV21PH: Sat 20. 2. 14:00–15:30 S35, 15:45–17:15 S35, Sat 20. 3. 14:00–15:30 S35, 15:45–17:15 S35, Sat 24. 4. 14:00–15:30 S35, 15:45–17:15 S35, J. Horynová
N_AJ_4/vV22PH: Fri 19. 2. 12:00–13:30 S36, 13:45–15:15 S36, Fri 19. 3. 13:45–15:15 S36, 15:30–17:00 S36, Fri 23. 4. 12:00–13:30 S36, 13:45–15:15 S36, K. Jones-Newton
N_AJ_4/v1ARMO: Fri 5. 2. 19:00–20:30 M23, Fri 19. 2. 19:00–20:30 M23, Fri 5. 3. 19:00–20:30 M23, Sat 6. 3. 14:00–15:30 M23, Fri 19. 3. 19:00–20:30 M23, Fri 9. 4. 19:00–20:30 M23, M. Ješková
N_AJ_4/v2ARMO: Fri 5. 2. 19:00–20:30 M22, Fri 5. 3. 19:00–20:30 M22, Sat 6. 3. 8:00–9:30 M15, Fri 9. 4. 19:00–20:30 M22, Sat 10. 4. 8:00–9:30 M15, 9:45–11:15 M15, M. Hergesselová
N_AJ_4/v3AVMO: Sat 6. 2. 11:30–13:00 M15, Sat 20. 2. 11:30–13:00 M15, Sat 6. 3. 11:30–13:00 M15, Fri 19. 3. 13:45–15:15 M15, Sat 10. 4. 11:30–13:00 M15, Fri 23. 4. 13:45–15:15 M15, J. Vránová
N_AJ_4/v4AVMO: Sat 6. 2. 11:30–13:00 M21, Sat 20. 2. 11:30–13:00 M21, Sat 6. 3. 11:30–13:00 M21, Fri 19. 3. 12:00–13:30 M23, 13:45–15:15 M21, Fri 9. 4. 12:00–13:30 M17, J. Zavadilová
N_AJ_4/1APH: Mon 14:00–14:44 S21, Mon 14:45–15:30 S21, D. Warman
N_AJ_4/2APH: Tue 8:45–9:29 S14, Tue 9:30–10:15 S14, R. Selikowitz
N_AJ_4/3APH: Mon 14:00–14:44 S14, Mon 14:45–15:30 S14, J. Horynová
N_AJ_4/3AVMO: Thu 8:45–9:29 M22, Thu 9:30–10:15 M22, Z. Šimonová
N_AJ_4/4APH: Mon 12:15–12:59 S21, Mon 13:00–13:45 S21, D. Warman
N_AJ_4/5APH: Mon 12:15–12:59 S24, Mon 13:00–13:45 S24, J. Jenkins
N_AJ_4/6APH: Mon 8:45–9:29 S14, Mon 9:30–10:15 S14, J. Horynová
N_AJ_4/7APH: Tue 12:15–12:59 S13, Tue 13:00–13:45 S13, J. Horynová
N_AJ_4/8APH: Tue 12:15–12:59 S14, Tue 13:00–13:45 S14, R. Selikowitz

Prerequisites (in Czech)

Úspěšné absolvování předmětu N_AJ_3

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Course objectives (in Czech)

Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.Cíl předmětu platí i pro kombinované studium.

Syllabus (in Czech)

• 1,2 Central banking, money and taxation 3,4 Exchange rates 5,6 Practical language: Responsibility, Invitations, Expressing appreciation and disapproval 7,8 Grammar block: Relative clauses, wish clauses, gerund and infinitive 9,10 The business cycle 11,12 Keynesianism and monetarism 13,14 Practical language: Security, Grammar block: Passives 15,16 International trade 17,18 Economics and ecology 19,20 Practical language: Note taking, Reviewing a project 21,22 Information technology and electronic commerce 23,24 Entrepreneurs and venture capital, Revision

Literature

required literature
• MacKenzie, I.: English for Business Studies – Student’s Book, Second edition, CUP. ISBN 978 0 521 75285 5
• Harding, K., Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Student’s Book + Pocket Book and MultiROM, OUP, 2007. ISBN 978 0 19 455500 5

recommended literature
• Wallwork, A.: International Express - Upper-Intermediate, Interactive Edition, Workbook + Student CD, OUP, 2007. ISBN 978 0 19 457496 9
• Murphy, R.: English Grammar in Use, Third Edition (Edition with answers and CD-ROM), CUP. ISBN 978 0 521 53762 9

Assessment methods (in Czech)

Výuka probíhá formou cvičení v prezenčním studiu a řízených skupinových konzultací v kombinovaném studiu. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení / semináři v prezenčním studiu je 80%, na řízených skupinových konzultacích v kombinovaném studiu 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu). Způsob zakončení předmětu: Předmět je zakončen klasifikovaným zápočtem. Zápočet osvědčuje splnění stanovených studijních povinností. SPECIFIKACE POŽADAVKŮ K ZÍSKÁNÍ KLASIFIKOVANÉHO ZÁPOČTU 1. POVINNÁ ÚČAST VE VÝUCE Na cvičeních je její rozsah v prezenčním studiu stanoven minimálně na 80%, na řízených skupinových konzultacích na 50%. 2. TEST NA KLASIFIKOVANÝ ZÁPOČET (CREDIT TEST) Student bude ohodnocen známkou na základě následující tabulky: Počet bodů Známka Hodnocení 92 - 100 A výborně 84 - 91 B výborně minus 76 - 83 C velmi dobře 68 - 75 D velmi dobře minus 60 - 67 E dobře méně než 60 F nevyhověl 3. DOTATEČNÁ STUDIJNÍ POVINNOST V případě, že student bude mít účast mezi 40 a 80% (PS), resp. mezi 4- 6 vyuč.hodinami na KS (6-10 u předmětů AAJ) bude muset splnit PRE-CREDIT TEST. Teprve poté je dotyčný připuštěn k vlastnímu zápočtovému testu (CREDIT TEST). Účast pod 40% (včetně)na PS, resp. nedosahující 4 vyuč.hodin u KS (6 u předmětů B_AAJ) znamená nemožnost splnění dodatečné studijní povinnosti a hodnocení „nevyhověl“.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Jindra Horynová (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Ing. Lubica Jindrová (seminar tutor)
Daniel Knafo (seminar tutor)
Ing. Pavla Krulišová (seminar tutor)
Mgr. Jitka Matyášová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Marcela Uhrová, Ph.D. (seminar tutor)
PhDr. Kateřina Valentová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Mgr. Hana Zemanová (seminar tutor)

Guaranteed by

PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/cR11KL: Thu 19. 2. 15:45–17:15 K311, 17:30–19:00 K311, Thu 5. 3. 15:45–17:15 K211, 17:30–19:00 K211, Thu 2. 4. 17:30–19:00 K212, 19:15–20:45 K212, P. Krulišová
N_AJ_4/uR11PH: Tue 10. 2. 14:00–15:30 S23, 15:45–17:15 S23, Tue 10. 3. 14:00–15:30 S23, 15:45–17:15 S23, Tue 14. 4. 14:00–15:30 S23, 15:45–17:15 S23, J. Horynová
N_AJ_4/uR12PH: Tue 10. 2. 14:00–15:30 S11, 15:45–17:15 S11, Tue 10. 3. 14:00–15:30 S11, 15:45–17:15 S11, Tue 14. 4. 14:00–15:30 S11, 15:45–17:15 S11, D. Knafo
N_AJ_4/uR13PH: Tue 10. 2. 14:00–15:30 S36, 15:45–17:15 S36, Tue 10. 3. 14:00–15:30 S36, 15:45–17:15 S36, Tue 14. 4. 14:00–15:30 S36, 15:45–17:15 S36, J. Matyášová
N_AJ_4/uR14PH: Tue 10. 2. 14:00–15:30 S35, 15:45–17:15 S35, Tue 10. 3. 14:00–15:30 S35, 15:45–17:15 S35, Tue 14. 4. 14:00–15:30 S35, 15:45–17:15 S35, M. Sobolová
N_AJ_4/uV11PH: Tue 10. 2. 14:00–15:30 S21, 15:45–17:15 S21, Tue 10. 3. 14:00–15:30 S21, 15:45–17:15 S21, Tue 14. 4. 14:00–15:30 S21, 15:45–17:15 S21, K. Valentová
N_AJ_4/uV12PH: Tue 10. 2. 14:00–15:30 S14, 15:45–17:15 S14, Tue 10. 3. 14:00–15:30 S14, 15:45–17:15 S14, Tue 14. 4. 14:00–15:30 S14, 15:45–17:15 S14, E. Stamatová
N_AJ_4/vA21PH: Fri 6. 2. 12:00–13:30 S13, 13:45–15:15 S13, Fri 6. 3. 12:00–13:30 S13, 13:45–15:15 S13, Fri 3. 4. 12:00–13:30 S13, 13:45–15:15 S13, K. Valentová
N_AJ_4/vF21PH: Sat 7. 2. 9:45–11:15 S32, 11:30–13:00 S32, Sat 7. 3. 9:45–11:15 S32, 11:30–13:00 S32, Sat 4. 4. 9:45–11:15 S32, 11:30–13:00 S32, M. Sobolová
N_AJ_4/vF22PH: Sat 7. 2. 9:45–11:15 S34, 11:30–13:00 S34, Sat 7. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 4. 4. 9:45–11:15 S34, 11:30–13:00 S34, J. Vápeníková
N_AJ_4/vP21PH: Sat 7. 2. 9:45–11:15 S11, 11:30–13:00 S11, Sat 7. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 4. 4. 9:45–11:15 S11, 11:30–13:00 S11, D. Knafo
N_AJ_4/vR21PH: Sat 7. 2. 14:00–15:30 S23, 15:45–17:15 S23, Sat 7. 3. 14:00–15:30 S23, 15:45–17:15 S23, Sat 4. 4. 14:00–15:30 S23, 15:45–17:15 S23, H. Zemanová
N_AJ_4/vR22PH: Sat 7. 2. 14:00–15:30 S35, 15:45–17:15 S35, Sat 7. 3. 14:00–15:30 S35, 15:45–17:15 S35, Sat 4. 4. 14:00–15:30 S35, 15:45–17:15 S35, K. Valentová
N_AJ_4/vR23PH: Sat 7. 2. 14:00–15:30 S21, 15:45–17:15 S21, Sat 7. 3. 14:00–15:30 S21, 15:45–17:15 S21, Sat 4. 4. 14:00–15:30 S21, 15:45–17:15 S21, D. Knafo
N_AJ_4/vR24PH: Sat 7. 2. 14:00–15:30 S34, 15:45–17:15 S34, Sat 7. 3. 14:00–15:30 S34, 15:45–17:15 S34, Sat 4. 4. 14:00–15:30 S34, 15:45–17:15 S34, L. Jindrová
N_AJ_4/vR25PH: Sat 7. 2. 14:00–15:30 S33, 15:45–17:15 S33, Sat 7. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 4. 4. 14:00–15:30 S33, 15:45–17:15 S33, M. Sobolová
N_AJ_4/vV21PH: Sat 21. 2. 9:45–11:15 S24, 11:30–13:00 S24, Sat 21. 3. 9:45–11:15 S24, 11:30–13:00 S24, Sat 18. 4. 9:45–11:15 S24, 11:30–13:00 S24, J. Horynová
N_AJ_4/vV22PH: Fri 20. 2. 15:30–17:00 S36, 17:15–18:45 S36, Fri 20. 3. 15:30–17:00 S36, 17:15–18:45 S36, Fri 17. 4. 15:30–17:00 S36, 17:15–18:45 S36, D. Knafo
N_AJ_4/v1ARMO: Sat 7. 2. 8:00–9:30 M16, Sat 21. 2. 8:00–9:30 M16, Sat 7. 3. 8:00–9:30 M16, Sat 21. 3. 8:00–9:30 M16, Sat 4. 4. 8:00–9:30 M16, 9:45–11:15 M16, M. Ješková
N_AJ_4/v2ARMO: Fri 6. 2. 17:15–18:45 M16, Fri 20. 2. 17:15–18:45 M16, Fri 6. 3. 19:00–20:30 M16, Fri 20. 3. 17:15–18:45 M16, Fri 3. 4. 17:15–18:45 M16, 19:00–20:30 M16, M. Ješková
N_AJ_4/v3AVMO: Sat 7. 2. 14:00–15:30 M16, 15:45–17:15 M16, Sat 21. 2. 14:00–15:30 M16, Sat 7. 3. 14:00–15:30 M16, Sat 4. 4. 14:00–15:30 M16, 15:45–17:15 M16, M. Ješková
N_AJ_4/v4ARVMO: Fri 6. 2. 17:15–18:45 M21, Fri 20. 2. 17:15–18:45 M21, Fri 20. 3. 17:15–18:45 M21, 19:00–20:30 M21, Fri 3. 4. 17:15–18:45 M21, 19:00–20:30 M21, J. Zavadilová
N_AJ_4/1ARMO: Wed 8:45–9:29 M23, Wed 9:30–10:15 M23, Z. Šimonová
N_AJ_4/2APH: Mon 12:15–12:59 S34, Mon 13:00–13:45 S34, D. Knafo
N_AJ_4/2ARMO: Thu 8:45–9:29 M23, Thu 9:30–10:15 M23, Z. Šimonová
N_AJ_4/3APH: Mon 10:30–11:14 S21, Mon 11:15–12:00 S21, J. Vápeníková
N_AJ_4/4APH: Mon 10:30–11:14 S15, Mon 11:15–12:00 S15, D. Knafo
N_AJ_4/5APH: Mon 10:30–11:14 S23, Mon 11:15–12:00 S23, J. Horynová
N_AJ_4/6APH: Mon 12:15–12:59 S23, Mon 13:00–13:45 S23, J. Horynová
N_AJ_4/7APH: Tue 12:15–12:59 S13, Tue 13:00–13:45 S13, J. Vápeníková
N_AJ_4/8APH: Mon 12:15–12:59 S24, Mon 13:00–13:45 S24, M. Uhrová
N_AJ_4/9APH: Mon 10:30–11:14 S24, Mon 11:15–12:00 S24, M. Uhrová

Prerequisites (in Czech)

úspěšné zakončení 3. semestru

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.

Syllabus (in Czech)

• 1,2 Central banking, money and taxation 3,4 Exchange rates 5,6 Practical language: Eating out, hospitality (offers, requests, suggestions; explaining menus and dishes) 7,8 Grammar block: Permission, possibility, necessity, and obligation (present and past forms) 9,10 The business cycle 11,12 Keynesianism and monetarism 13,14 Practical language: Looking ahead, Grammar block: Predicting the future; wordbuilding 15,16 International trade, Bring/take 17,18 Economics and ecology 19,20 Practical language: Discussing ethical issues 21,22 Information technology and electronic commerce, Concluding, thanking, leave-taking 23,24 Entrepreneurs and venture capital, Review: IE U6-10, EBS U 15-30

Literature

• Ian MacKenzie, English for Business Studies – Student’s Book, Second edition, ISBN 978 0 521 75285 5, CUP
• International Express Upper-Intermediate, Adrian Wallwork, Student’s Book + Pocket Book, OUP, 2001, ISBN 978 0 19 457 425 9

Assessment methods (in Czech)

Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: klasifikovaný zápočet - test + splnění studijních povinností (písemná a ústní zadání), 80% docházky (KS-50%) - blíže v Informacích učitele

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Anna Baťová (seminar tutor)
Mgr. Eva Dudrová (seminar tutor)
Ing. Jitka Hašková (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Miloslava Ješková (seminar tutor)
Daniel Knafo (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
PhDr. Marcela Sobolová (seminar tutor)
Mgr. Emilia Stamatová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/uR11PH: Tue 26. 2. 14:00–15:30 S23, 15:45–17:15 S23, Tue 18. 3. 14:00–15:30 S23, 15:45–17:15 S23, Tue 8. 4. 14:00–15:30 S23, 15:45–17:15 S23, A. Baťová
N_AJ_4/uR12PH: Tue 26. 2. 14:00–15:30 S34, 15:45–17:15 S34, Tue 18. 3. 14:00–15:30 S34, 15:45–17:15 S34, Tue 8. 4. 14:00–15:30 S34, 15:45–17:15 S34, J. Horynová
N_AJ_4/uV11PH: Tue 26. 2. 14:00–15:30 S24, 15:45–17:15 S24, Tue 18. 3. 14:00–15:30 S24, 15:45–17:15 S24, Tue 8. 4. 14:00–15:30 S24, 15:45–17:15 S24, M. Pagáčová
N_AJ_4/uV12PH: Tue 26. 2. 14:00–15:30 S35, 15:45–17:15 S35, Tue 18. 3. 14:00–15:30 S35, 15:45–17:15 S35, Tue 8. 4. 14:00–15:30 S35, 15:45–17:15 S35, M. Sobolová
N_AJ_4/vF21PH: Sat 16. 2. 9:45–11:15 S36, 11:30–13:00 S36, Sat 15. 3. 9:45–11:15 S36, 11:30–13:00 S36, Sat 19. 4. 9:45–11:15 S36, 11:30–13:00 S36, E. Stamatová
N_AJ_4/vF24PH: Sat 16. 2. 9:45–11:15 S35, 11:30–13:00 S35, Sat 15. 3. 9:45–11:15 S35, 11:30–13:00 S35, Sat 19. 4. 9:45–11:15 S35, 11:30–13:00 S35, J. Horynová
N_AJ_4/vP22PH: Sat 16. 2. 9:45–11:15 S34, 11:30–13:00 S34, Sat 15. 3. 9:45–11:15 S34, 11:30–13:00 S34, Sat 19. 4. 9:45–11:15 S34, 11:30–13:00 S34, M. Pagáčová
N_AJ_4/vRV22MO: Sat 16. 2. 9:45–11:15 M16, Sat 1. 3. 9:45–11:15 M16, Sat 15. 3. 11:30–13:00 M16, Sat 5. 4. 8:00–9:30 M16, Sat 19. 4. 9:45–11:15 M16, 11:30–13:00 M16, M. Ješková
N_AJ_4/vR21MO: Sat 16. 2. 9:45–11:15 M22, 11:30–13:00 M22, Fri 4. 4. 13:45–15:15 M22, 15:30–17:00 M22, Sat 19. 4. 9:45–11:15 M22, 11:30–13:00 M22, Z. Šimonová
N_AJ_4/vR21PH: Sat 16. 2. 14:00–15:30 S21, 15:45–17:15 S21, Sat 15. 3. 14:00–15:30 S21, 15:45–17:15 S21, Sat 19. 4. 14:00–15:30 S21, 15:45–17:15 S21, M. Pagáčová
N_AJ_4/vR22PH: Sat 16. 2. 14:00–15:30 S14, 15:45–17:15 S14, Sat 15. 3. 14:00–15:30 S14, 15:45–17:15 S14, Sat 19. 4. 14:00–15:30 S14, 15:45–17:15 S14, E. Stamatová
N_AJ_4/vR24PH: Sat 16. 2. 14:00–15:30 S11, 15:45–17:15 S11, Sat 15. 3. 14:00–15:30 S11, 15:45–17:15 S11, Sat 19. 4. 14:00–15:30 S11, 15:45–17:15 S11, D. Knafo
N_AJ_4/vR25PH: Sat 16. 2. 14:00–15:30 S24, 15:45–17:15 S24, Sat 15. 3. 14:00–15:30 S24, 15:45–17:15 S24, Sat 19. 4. 14:00–15:30 S24, 15:45–17:15 S24, E. Dudrová
N_AJ_4/vR26PH: Sat 16. 2. 9:45–11:15 S33, 11:30–13:00 S33, Sat 15. 3. 9:45–11:15 S33, 11:30–13:00 S33, Sat 19. 4. 9:45–11:15 S33, 11:30–13:00 S33, J. Hašková
N_AJ_4/vR27PH: Sat 16. 2. 9:45–11:15 S13, 11:30–13:00 S13, Sat 15. 3. 9:45–11:15 S13, 11:30–13:00 S13, Sat 5. 4. 8:00–9:30 S13, 9:45–11:15 S13, J. Vápeníková
N_AJ_4/vV21PH: Sat 16. 2. 9:45–11:15 S32, 11:30–13:00 S32, Sat 15. 3. 9:45–11:15 S32, 11:30–13:00 S32, Sat 19. 4. 9:45–11:15 S32, 11:30–13:00 S32, E. Dudrová
N_AJ_4/vV22PH: Sat 16. 2. 9:45–11:15 S11, 11:30–13:00 S11, Sat 15. 3. 9:45–11:15 S11, 11:30–13:00 S11, Sat 19. 4. 9:45–11:15 S11, 11:30–13:00 S11, D. Knafo
N_AJ_4/1APH: Thu 10:30–11:14 S21, Thu 11:15–12:00 S21, M. Sobolová
N_AJ_4/2APH: Wed 14:00–14:44 S21, Wed 14:45–15:30 S21, M. Sobolová
N_AJ_4/3APH: Wed 12:15–12:59 S21, Wed 13:00–13:45 S21, M. Sobolová
N_AJ_4/4APH: Wed 12:15–12:59 S24, Wed 13:00–13:45 S24, J. Horynová
N_AJ_4/5APH: Thu 12:15–12:59 S21, Thu 13:00–13:45 S21, M. Sobolová

Prerequisites

úspěšné zakončení 3. semestru

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.

Syllabus (in Czech)

• 1,2 Central banking, money and taxation 3,4 Exchange rates 5,6 Practical language: Eating out, hospitality (offers, requests, suggestions; explaining menus and dishes) 7,8 Grammar block: Permission, possibility, necessity, and obligation (present and past forms) 9,10 The business cycle 11,12 Keyenesianism and monetarism 13,14 Practical language: Looking ahead, Grammar block: Predicting the future; wordbuilding 15,16 International trade 17,18 Economics and ecology 19,20 Practical language: Discussing ethical issues 21,22 Information technology and electronic commerce 23,24 Entrepreneurs and venture capital

Literature

• MacKenzie, Ian. English for Business Studies. ISBN 978-0-521-75285-5
• International Express Upper-Intermediate, Students Book,

Assessment methods (in Czech)

Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: klasifikovaný zápočet - splnění studijních povinností, 80% docházky (KS-50%)

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 12hodin/semestr.

N_AJ_4 English Language 4

Extent and Intensity

0/2. 3 credit(s). Type of Completion: graded credit.

Teacher(s)

Mgr. Renáta Hájková (seminar tutor)
Ing. Jitka Hašková (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Daniel Knafo (seminar tutor)
Mgr. Martina Pagáčová (seminar tutor)
Mgr. Jana Vápeníková (seminar tutor)
Bc. Veronika Žbelová, BA (seminar tutor)

Guaranteed by

PhDr. Marcela Sobolová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/vF21PH: Sat 20. 10. 9:45–11:15 S21, 11:30–13:00 S21, Sat 24. 11. 9:45–11:15 S21, 11:30–13:00 S21, Sat 5. 1. 9:45–11:15 S21, 11:30–13:00 S21, J. Horynová
N_AJ_4/vF22PH: Sat 20. 10. 9:45–11:15 S37, 11:30–13:00 S37, Sat 24. 11. 9:45–11:15 S37, 11:30–13:00 S37, Sat 5. 1. 9:45–11:15 S37, 11:30–13:00 S37, D. Knafo
N_AJ_4/vR21PH: Sat 20. 10. 9:45–11:15 S11, 11:30–13:00 S11, Sat 24. 11. 9:45–11:15 S11, 11:30–13:00 S11, Sat 5. 1. 9:45–11:15 S11, 11:30–13:00 S11, R. Hájková
N_AJ_4/vR22PH: Sat 20. 10. 9:45–11:15 S01, 11:30–13:00 S01, Sat 24. 11. 9:45–11:15 S01, 11:30–13:00 S01, Sat 5. 1. 9:45–11:15 S01, 11:30–13:00 S01, J. Vápeníková
N_AJ_4/vR25PH: Sat 20. 10. 9:45–11:15 S13, 11:30–13:00 S13, Sat 24. 11. 9:45–11:15 S13, 11:30–13:00 S13, Sat 5. 1. 9:45–11:15 S13, 11:30–13:00 S13, M. Pagáčová
N_AJ_4/vV21PH: Sat 20. 10. 9:45–11:15 S14, 11:30–13:00 S14, Sat 24. 11. 9:45–11:15 S14, 11:30–13:00 S14, Sat 5. 1. 9:45–11:15 S14, 11:30–13:00 S14, J. Hašková
N_AJ_4/1APH: Wed 12:15–12:59 S34, Wed 13:00–13:45 S34, J. Horynová

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Course objectives (in Czech)

Anotace je stejná pro obě formy studia. Cílem výuky je prohlubovat komunikativní dovednosti v oblasti odborných okruhů s aplikací odpovídajících jazykových prostředků a tím poskytnout průpravu pro studium odborného předmětu v cizím jazyce. Důraz je kladen na samostatný jazykový projev.

Syllabus (in Czech)

• Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1,2 Promotion, Promotional mix 3,4 Advertising; Advertising media; Sales promotion; Practical language: Eating out, hospitality (offers, requests, suggestions; explaining menus and dishes) 5,6 Grammar block: Permission, possibility, necessity, and obligation (present and past forms) 7,8 Reading: Text analysis 9,10 Financial and managerial accounting 11,12 Financial analyses and statements 13,14 Practical language: Looking ahead 15,16 Grammar block: Predicting the future; wordbuilding 17,18 Reading: Text analysis 19,20 Solvency and liquidity; Financial management 21,22, Main financial indicators; Credit rating 23,24 Practical language: Discussing ethical issues 25,26 Concluding, thanking, and leave-taking; Text analysis

Literature

• KAFTAN, Miroslav. Modern Business English in Enterprise. 1st ed. Praha: LEDA, 2003. ISBN 80-85927-86-1. info
• WALLWORK, Adrian. International Express Upper-intermediate (Student´s Book (with Pocket Book). 2001. ISBN: 978-0-19-45742. info

Assessment methods (in Czech)

Vyučovací metody: Cvičení: V úvodu je prověřováno pochopení základních problémů z předcházejícího cvičení, další část je věnována vysvětlení a procvičování dalšího tématu. Řízené konzultace: Po úvodní prověrce pochopení samostatně prostudovaných témat následuje dovysvětlení méně pochopených partií, přednesení a procvičení nového tématu. Metody hodnocení: Klasifikovaný Zápočet - písemný test, splnění studijních povinností, 80% docházky (KS-50%)

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 12hodin/semestr.

• Enrolment Statistics (recent)