Course Information

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Learning outcomes

Students will be able to: 1. understand the marketing principal features; 2. be acquainted with the marketing contribution to the contemporary society including the public administration; 3. understand ways of the marketing approaches application in the level of municipalities and regions.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Pavla Varvažovská, Ph.D. (seminar tutor)

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

N_MarVS/cVMO: each even Monday 12:15–12:59 M01, each even Monday 13:00–13:45 M01, except Mon 12. 10. ; and Mon 19. 10. 10:30–12:00 M01, P. Varvažovská
N_MarVS/pVMO: each even Monday 10:30–11:14 M01, each even Monday 11:15–12:00 M01, except Mon 12. 10. ; and Mon 19. 10. 8:45–10:15 M01, P. Varvažovská

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Learning outcomes

Students will be able to: 1. understand the marketing principal features; 2. be acquainted with the marketing contribution to the contemporary society including the public administration; 3. understand ways of the marketing approaches application in the level of municipalities and regions.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Pavla Varvažovská, Ph.D. (seminar tutor)

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

N_MarVS/cVMO: each even Monday 12:15–12:59 M27, each even Monday 13:00–13:45 M27, P. Varvažovská
N_MarVS/pVMO: each even Monday 10:30–11:14 M27, each even Monday 11:15–12:00 M27, except Mon 30. 9. ; and Mon 14. 10. 9:30–10:15 M27, Mon 11. 11. 9:30–10:15 M27, Mon 25. 11. 9:30–10:15 M27, Mon 9. 12. 9:30–10:15 M27, P. Varvažovská
N_MarVS/vVKV: Fri 11. 10. 14:00–15:30 KV211, 15:45–17:15 KV211, 17:30–19:00 KV211, P. Varvažovská

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Learning outcomes

Students will be able to: 1. understand the marketing principal features; 2. be acquainted with the marketing contribution to the contemporary society including the public administration; 3. understand ways of the marketing approaches application in the level of municipalities and regions.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Vilém Kunz, Ph.D. (seminar tutor)
Ing. Pavla Varvažovská, Ph.D. (seminar tutor)

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Tuesday 8:45–9:29 M14, each odd Tuesday 9:30–10:15 M14, V. Kunz
N_MarVS/pVMO: each even Tuesday 8:45–9:29 M14, each even Tuesday 9:30–10:15 M14, V. Kunz
N_MarVS/vVPH: Sat 6. 10. 14:00–15:30 S14, 15:45–17:15 S14, Fri 30. 11. 14:00–15:30 S14, P. Varvažovská

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Learning outcomes

Students will be able to: 1. understand the marketing principal features; 2. be acquainted with the marketing contribution to the contemporary society including the public administration; 3. understand ways of the marketing approaches application in the level of municipalities and regions.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Vilém Kunz, Ph.D. (seminar tutor)
prof. PhDr. Karel Lacina, DrSc. (seminar tutor)

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Monday 12:15–12:59 M27, each odd Monday 13:00–13:45 M27, V. Kunz
N_MarVS/pVMO: each even Monday 12:15–12:59 M27, each even Monday 13:00–13:45 M27, V. Kunz
N_MarVS/vVPH: Fri 20. 10. 14:00–15:30 S13, Fri 3. 11. 14:00–15:30 S13, 15:45–17:15 S13, K. Lacina

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Learning outcomes

Students will be able to: 1. understand the marketing principal features; 2. be acquainted with the marketing contribution to the contemporary society including the public administration; 3. understand ways of the marketing approaches application in the level of municipalities and regions.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Vilém Kunz, Ph.D. (seminar tutor)
prof. PhDr. Karel Lacina, DrSc. (seminar tutor)

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Tuesday 12:15–12:59 M17, each odd Tuesday 13:00–13:45 M17, V. Kunz
N_MarVS/pVMO: each even Tuesday 12:15–12:59 M17, each even Tuesday 13:00–13:45 M17, V. Kunz
N_MarVS/vVMO: Sat 1. 10. 11:30–13:00 M15, Sat 10. 12. 11:30–13:00 M17, 14:00–15:30 M17, V. Kunz
N_MarVS/vVPH: Fri 14. 10. 17:30–19:00 S33, Fri 11. 11. 15:45–17:15 S35, 17:30–19:00 S35, K. Lacina

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Petra Jílková, Ph.D. (seminar tutor)
Ing. Zuzana Khendriche Trhlínová, Ph.D. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Aleš Hes, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Monday 14:00–14:44 M25, each odd Monday 14:45–15:30 M25, V. Kunz
N_MarVS/cVPH: each odd Tuesday 8:45–9:29 S13, each odd Tuesday 9:30–10:15 S13, except Tue 3. 11. ; and Tue 10. 11. 8:00–8:44 S13, Tue 24. 11. 8:00–8:44 S13, Z. Khendriche Trhlínová
N_MarVS/pVMO: each even Monday 14:00–14:44 M15, each even Monday 14:45–15:30 M15, V. Kunz
N_MarVS/pVPH: each even Tuesday 8:45–9:29 S13, each even Tuesday 9:30–10:15 S13, except Tue 13. 10. ; and Tue 20. 10. 8:00–8:44 S13, Tue 27. 10. 8:00–8:44 S13, Z. Khendriche Trhlínová
N_MarVS/vVPH: Sat 3. 10. 8:00–9:30 S13, Sat 17. 10. 11:30–13:00 S13, 14:00–15:30 S13, P. Jílková

Prerequisites

Basic knowledge of marketing.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing in Public Administration

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Petra Jílková, Ph.D. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)

Guaranteed by

Ing. Petra Jílková, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Wednesday 12:15–12:59 M15, each odd Wednesday 13:00–13:45 M15, V. Kunz
N_MarVS/cVPH: each odd Wednesday 10:30–11:14 S24, each odd Wednesday 11:15–12:00 S24, P. Jílková
N_MarVS/pVMO: each even Wednesday 12:15–12:59 M15, each even Wednesday 13:00–13:45 M15, V. Kunz
N_MarVS/pVPH: each odd Wednesday 8:45–9:29 S24, each odd Wednesday 9:30–10:15 S24, P. Jílková
N_MarVS/vVPH: Fri 26. 9. 17:15–18:45 S11, Fri 10. 10. 17:15–18:45 S34, Fri 24. 10. 17:15–18:45 S26, P. Jílková

Prerequisites (in Czech)

Základní znalosti marketingu.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality 12. Marketing Information System and Research

Literature

required literature
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6

recommended literature
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing ve veřejné správě

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Jan Hrubeš, Ph.D. (seminar tutor)
Ing. Pavel Klička, PhD. (seminar tutor)

Guaranteed by

Ing. Pavel Klička, PhD.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVPH: each odd Wednesday 10:30–11:14 S11, each odd Wednesday 11:15–12:00 S11, P. Klička
N_MarVS/pVPH: each odd Wednesday 8:45–9:29 S11, each odd Wednesday 9:30–10:15 S11, P. Klička
N_MarVS/vVMO: Fri 11. 10. 15:30–17:00 M17, Sat 23. 11. 11:30–13:00 M26, 14:00–15:30 M26, J. Hrubeš
N_MarVS/vVPH: Fri 1. 11. 15:30–17:00 S11, Fri 15. 11. 13:45–15:15 S11, Fri 29. 11. 13:45–15:15 S11, P. Klička

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration. The economic basis for the use of marketing in the management of towns and municipalities 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. How to create a marketing strategy of the municipality12. Marketing Information System and Research

Literature

required literature
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9

recommended literature
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing ve veřejné správě

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Pavel Klička, PhD. (seminar tutor)

Guaranteed by

Ing. Pavel Klička, PhD.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Thursday 10:30–11:14 M22, each odd Thursday 11:15–12:00 M22, P. Klička
N_MarVS/cVPH: each even Monday 15:45–16:29 S35, each even Monday 16:30–17:15 S35, P. Klička
N_MarVS/pVMO: each even Thursday 10:30–11:14 M22, each even Thursday 11:15–12:00 M22, P. Klička
N_MarVS/pVPH: each even Monday 14:00–14:44 S35, each even Monday 14:45–15:30 S35, P. Klička
N_MarVS/uVPH: Tue 30. 10. 14:00–15:30 S14, Tue 4. 12. 14:00–15:30 S36, 15:45–17:15 S13, P. Klička
N_MarVS/vVMO: Sat 6. 10. 9:45–11:15 M26, 11:30–13:00 M26, Sat 20. 10. 11:30–13:00 M26, P. Klička
N_MarVS/vVPH: Fri 19. 10. 15:30–17:00 S35, 17:15–18:45 S35, Fri 2. 11. 13:45–15:15 S35, P. Klička

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course „Marketing in public administration“ is about the basic knowledge of the marketing mix which is applied in public administration and public sector (non-profit making). The course is aimed at the issues of marketing plan, marketing research and marketing evaluation of obtained information. The course places emphasis on communication with the client. The course also focuses on the practical application of marketing approach in public administration; the project „Communicating town“; possibilities of application of marketing principles in the activities of local public administration and social development of the region; practical demands and particular benefits of marketing in public administration. At the end of the course students will be able to explain the basic rules of marketing and its differences in commercial sphere and public administration.

Syllabus

• This syllabus is intended for full-time study. 1. Specific features of european models in public administration 2. Basic terms of marketing, communication of the town hall and the region, recognizing the needs of citizens (customers) 3. Interpretation of marketing mix and communicaton mix 4. Application of marketing in public administration, Municipal marketing, conditions for successful applicaton of marketing in public administration. 5. Application of marketing approaches in management of economic and social activities of municipalities, communication skills, presentation of outcomes 6. Market segmenatation and positioning in regional marketing, SWOT analysis 7. Public relations - its importance in the business community 8. Marketing environment of municipalities and micro-regions 9. Design a marketing plan in the commercial sector and the level of community 10. Communication with the target groups of citizens, modern ways of communication - internet, video, mobile phone 11. Topical issues of application of regional marketing principles, marketing informatin system, marketing research, strategy of municipality development, tools of regional policy and their effectiveness 12. Lidé ve veřejných službách – úloha zaměstnanců při nabídce služeb ve veřejné správě

Literature

required literature
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• JANEČKOVÁ,, L. and M. VAŠTÍKOVÁ,. Marketing měst a obcí. Praha: Grada, 1999. info
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6
• VAŠTÍKOVÁ, M.: Marketing služeb efektivně a moderně, Grada publishing 2008, ISBN 978-80-247-2721-9

recommended literature
• LACINA, Karel. Evropská veřejná správa. Praha: VŠFS, 2004, 86 pp. ISBN 80-86754-10-3. info
• PŘIKRYLOVÁ, J and H JAHODOVÁ. Moderní marketingová komunikace. Praha: Grada Publishing, 2010. ISBN 978-80-247-3622-8. info
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3

Teaching methods

The tuition will be held in the form of seminars, where the knowledge of students will be continuously tested. Active participation of students is essential.

Assessment methods

The course is completed with a credit. Compulsory seminar participation is 80 % in full-time study, compulsory tutorial participation is 50% in part-time study.Students who won’t meet participation requirements may be assigned additional educational tasks during the term (so that it would be possible to prove their educational results and acquired qualifications required to award the credit). The knowledge of students will be checked by a written test with opened questions, with the possibility of subsequent oral testing.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

N_MarVS Marketing ve veřejné správě

Extent and Intensity

1/1. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Pavel Klička, PhD. (seminar tutor)
Ing. Vilém Kunz, Ph.D. (seminar tutor)
prof. PhDr. Karel Lacina, DrSc. (seminar tutor)

Guaranteed by

prof. PhDr. Karel Lacina, DrSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

N_MarVS/cVMO: each odd Thursday 12:15–12:59 M16, each odd Thursday 13:00–13:45 M16, V. Kunz
N_MarVS/cVPH: each odd Tuesday 14:00–14:44 S23, each odd Tuesday 14:45–15:30 S23, K. Lacina
N_MarVS/pVMO: each even Thursday 12:15–12:59 M16, each even Thursday 13:00–13:45 M16, V. Kunz
N_MarVS/pVPH: each even Tuesday 14:00–14:44 S23, each even Tuesday 14:45–15:30 S23, K. Lacina
N_MarVS/uVPH: Tue 8. 11. 15:45–17:15 S35, Tue 22. 11. 17:30–19:00 S35, Tue 6. 12. 17:30–19:00 S35, P. Klička
N_MarVS/vVMO: Fri 7. 10. 15:30–17:00 M26, 17:15–18:45 M26, Fri 21. 10. 15:30–17:00 M26, V. Kunz
N_MarVS/vVPH: Fri 25. 11. 12:00–13:30 S35, Sat 10. 12. 9:45–11:15 S35, 11:30–13:00 S35, P. Klička

Prerequisites (in Czech)

Studium předmětu, které navazuje na znalosti základů marketingu, nevyžaduje splnění specielních předpokladů.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives (in Czech)

Cílem studijního předmětu je objasnit posluchačům podstatné rysy a specifika využívání marketingových přístupů v soudobé veřejné správě. Posluchači se stručně seznámí se základními systémy veřejné správy v evropských státech zvláště s důrazem na osvětlení reálných možností aplikace konkrétních marketingových přístupů na úrovni obcí a regionů. Osvojí si znalosti z problematiky marketingového mixu, marketingového plánu, marketingového výzkumu, marketingového vyhodnocování získaných informací a z komunikace s klientem. Bude objasněna praktická aplikace marketingových přístupů ve veřejné správě, včetně implementace cílů mezinárodního projektu Komunikující město. Samostatně bude na příkladu regionální politiky Evropské unie a jejích členských států charakterizována problematika tzv. regionálního marketingu.

Syllabus (in Czech)

• Níže uvedená osnova platí pro prezenční studium. Na seminářích a na soustředěních kombinované formy studia budou prezentovány vybrané problémy tak, jak to odpovídá Metodickým listům a jak bude třeba s ohledem na potřeby studentů. 1. Charakteristické rysy soudobého výkonu evropské a české veřejné správy, základní pojmy marketingu, komunikace radnice obce, úřadu regionu, poznávání potřeb občana (zákazníka) 2. Využívání marketingových přístupů v řízení ekonomických a sociálních aktivit obcí, komunikační dovednosti, prezentace výstupů, strategie rozvoje obce 3. Aktuální otázky aplikace zásad regionálního marketingu, marketingový informační systém, marketingový výzkum

Literature

required literature
• WRIGHT G.,NEMEC J.““Management veřejné správy: Teorie a praxe“, Bratislava (NISPAcee) 2002,ISBN: 80-86119-70
• Moderní obec, Economia, ISSN 1211-0507
• SKOŘEPA, L., JEŽEK, J., JEŽKOVÁ, R.: „Marketing měst a obcí“, Vysoká škola evropských a regionálních studií 2008, ISBN 978-80-86708-55-3
• JANEČKOVÁ, L., VAŠTÍKOVÁ, L.: „Marketing měst a obcí“, Praha, GRADA 1999, ISBN 80-7169-750-8
• ČERNÁ J.,KAŠÍK M.,KUNZ V.:“Public Relations (komunikace organizací)“, Praha, EUPress, 2008,ISBN: 978-80-86754-65-9
• VAŇÁK M., NAHODIL F.: „Základy marketingu“, Praha, EUPress 2007,ISBN: 978-80-86754-85-7
• LACINA K.: “Evropská veřejná správa“, Praha, EUPress 2004, ISBN: 80-86754-10-3
• HARASIMOVÁ, S.: „Marketing ve veřejné správě“, OPTYS, 2009, ISBN 978-80-85819-748
• FORET, M. „Marketingová komunikace“, 2. vydání, Computer Press, Brno 2008, 464 s. + CD,ISBN 80 - 251 - 1041 – 9

recommended literature
• LACINA K., KALA T.:“ Regionální a mezinárodní marketing“, Hradec Králové, Gaudeamus 2003, ISBN:80-7041-929-6
• RÝZNAR L.,ŠIMONOVÁ A.: “Evropská veřejná správa“, Ministerstvo vnitra České republiky 2006, ISBN: 80-7314-102-7
• “Dosažitelný svět: správa globálního vládnutí,“ Praha 2007 (Ministerstvo vnitra České republiky) 2007
• KADEŘÁBKOVÁ J., KHENDRICHE TRHLÍNOVÁ Z.: „Region a regionální vědy“, Praha, EUPress, 2008, ISBN: 978-80-7408-009-8
• STEJSKAL J., KOVÁRNÍK J.: „Regionální politika a její nástroje„ Portál,s.r.o. Praha 2009, ISBN:978-80-7367-588-2
• LACINA K.:“ Regionální rozvoj a veřejná správa“ Praha, EUPress, 2007, ISBN: 978-80-86754-74-1
• LACINA K.: “Evropská veřejná správa“, Praha, EUPress, 2004, ISBN: 80-86754-10-3

Teaching methods (in Czech)

Rozsah povinné účasti ve výuce na seminářích je v prezenčním studiu je stanoven minimálně na 80%, na řízených skupinových konzultacích na 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).

Assessment methods (in Czech)

Rozsah povinné účasti ve výuce na seminářích v prezenčním studiu je stanoven minimálně na 80%, na řízených skupinových konzultacích na 50%. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu). Zápočet se uskuteční ve formě testu-multiple choice.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

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