NA_TM Trade Management

Vysoká škola finanční a správní
léto 2012
Rozsah
1/1. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Simon Gordon Smith (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Kateřina Pittnerová
Rozvrh seminárních/paralelních skupin
NA_TM/pBM1PH: Po 20. 2. 17:30–19:00 S34, Po 27. 2. 14:00–15:30 S34, Po 19. 3. 17:30–19:00 S34, 19:15–20:45 S34, S. Gordon Smith
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The goal is to give a comprehensive overview of basic concepts in the area of trade and trade management. The topic no less than the foundation of a country’s economy as well as the basis of company’s survival regardless of industry. The lectures focus on practical application and utilization of knowledge in consumer and industrial markets with the aim to equip graduates with skills for highly qualified positions in business and administration.
Osnova
  • 1. The role of trade in a company structure. Organization of commercial activities, tools, business management, business planning. Reporting. 2. Procurement and sales strategies, management of both constituents of trade within a company. Typology of markets (industrial / consumer) and their characteristics. 3. Negotiating the terms of trade, negotiation strategies and tactics to succeed at the market. Cultural differences and their impact on business management. 4. Contract, key contractual agreements of commercial cooperation in the international arena. Key documents in the management of trade (including technical documentation, commercial and industrial designs, confidential appendices, etc.). Resolution of commercial disputes. 5. Foreign trade and internationalization of companies. The principles of assessment of the attractiveness of a territory and barriers. Forms of entry and operation in foreign markets. 6. Commercial receivables, their management and security. Risks in domestic and international trade. Payment instruments and supply conditions in international trade
Literatura
    povinná literatura
  • The Handbook of International Trade: A guide to the principles and practice of export isbn: 0-7494-4144-5
  • Global Supply Chain Management & International Logistics by Alan. E.Branch isbn 100-415-39845-2(pback) publisher:Routledge
    doporučená literatura
  • International Logistics- The Management of International Trade Operations by Pierre David and Richard Stewart 3rd Edition isbn - 10: 1-111-21955-9 publisher: Cengage Learning
  • International Trade and Finance by Anders Grath isbn: 978 0 7494 5320 6 publisher Kogan Page
    neurčeno
  • How to take your business across borders by Dr Carl A. Nelson isbn: 978-0-07-148255-4 publisher: McGraw Hill
Výukové metody
PS: (full time students) 1 hour per week of lectures and 1 hour per week of seminars (1/1); KS: (part time students) 4 seminars (90 min each). Lectures for present studies will be split into theoretical as well as practical part. Theoretical parts will be always explained on practical examples. Even more interactive form of study is applied in KS (part time study). Students in full time study program should attend 75% of seminars as a minimum. Students in part time study program should attend 50% of seminars as a minimum.
Metody hodnocení
To gain credit, students will develop a written assignment on a topic explained in the lectures. Subsequently, they will undergo written examination.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2013, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.