NA_MEc_A Managerial Economics A

Vysoká škola finanční a správní
léto 2016
Rozsah
2/2. 10 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Jiří Vicek, MBA (cvičící)
Garance
Jiří Vicek, MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
NA_MEc_A/cBM1PH: Po 14:00–14:44 S13, Po 14:45–15:30 S13, J. Vicek
NA_MEc_A/cBM2PH: každou lichou středu 8:45–9:29 S14, každou lichou středu 9:30–10:15 S14, každou lichou středu 10:30–11:14 S14, každou lichou středu 11:15–12:00 S14, J. Vicek
NA_MEc_A/pBMPH: Po 12:15–12:59 S13, Po 13:00–13:45 S13, J. Vicek
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
After completing the course the student will acquire basic knowledge and skills in management practices, which are a prerequisite for the performance of senior management and economic functions. Scope of Managerial Economics is based on the basic application of managerial economics in business, management and decision-making processes. Students will revise and linking knowledge of business economics, accounting, macro-and microeconomics. Students acquire basic knowledge about the categories of managerial economics, functions and coherence of activities within the enterprise architecture.
Osnova
  • 1. Marketing starting a business project.
  • 2. Assets and capital structure of the company, balance sheet leverage.
  • 3. Costs and revenues, cost classification, management concepts of cost, variable and fixed costs, costing, budgeting and planning.
  • 4. The role of profit in business, relationships between profit, production volume, price and cost analysis of a tipping point, a threshold variable and fixed costs and price limits, operating leverage.
  • 5. Business Financing - classic financial analysis, pyramidal decomposition of indicators and aggregates.
  • 6. Working capital management, cash flow management.
  • 7. Value Based Management, optimizing the capital structure of the company.
  • 8. Methods for assessing the effectiveness of investments, investment planning, sources of financing.
  • 9. Managing risk when making investment decisions, the investment portfolio.
  • 10. Controlling and internal audit, strategic scenarios, creation of financial reserves.
  • 11. Valuation and management of business value.
  • 12. Foreign currency transactions (financial derivatives - forwards, futures, options).
Literatura
    povinná literatura
  • CHARLES W.L. HILL, Charles W.L.Gareth R. Strategic management theory: an integrated approach. 6th ed. Boston, Mass: Houghton Mifflin, 2004. ISBN 06-183-1819-4.
    doporučená literatura
  • BESLEY, Scott a Eugene F BRIGHAM. Essentials of managerial finance. 14th ed. Mason, OH: Thomson/South-western, c2008, xxiii, 834 p. ISBN 03-244-2270-9.
  • DESS, Gregory G, G LUMPKIN a Alan B EISNER. Strategic management: creating competitive advantages. 5th ed. New York: McGraw-Hill Irwin, c2010, xxx, 502, I-26 p. ISBN 00-772-4626-8.
  • KWAPONG, Ohene Aku. MBA concepts: business tools for practicing professionals. 2nd ed. Bellevue, Wash: Songhai Business Pub, 2005. ISBN 978-097-6724-100.
  • Fialova H., - Ekonomický slovník s odborným výkladem česky a anglicky, 2. vydání, Praha, 2009, ISBN 978-800903804-4-8
  • KAPLAN, Robert S a David P NORTON. Strategy maps: converting intangible assets into tangible outcomes. Boston: Harvard Business School Press, c2004, xviii, 454 p. ISBN 15-913-9134-2.
  • Jones, Ch. - Introduction to Financial Management, Boston, IRWIN, USA
Výukové metody
PS: (full time students) 2 hours per week of lectures and 2 hours per week of seminars (2/2)
KS: (part time students) 5 seminars (90 min each).
Lectures for present studies will be split into theoretical as well as practical part. Theoretical parts will be always explained on practical examples. Even more interactive form of study is applied in KS (part time study).
Students in full time study program should attend 75% of seminars as a minimum.
Students in part time study program should attend 50% of seminars as a minimum.
Metody hodnocení
The course will be assessed in two parts:

Part I (Four Tutorial Sessions on Feb. 11, Feb. 25, Mar. 11 and Mar. 25):
Students will receive credit for their participation in tutorial discussions, their ability to present (themselves, an idea and if possible a business plan). They are expected to be diligent in their studies at home and in the class and to attend class regularly (75% in full time studies and 50% in part time studies as a minimum). The presence stands for 25%, home work for 25% and overall activity during the classes for remaining 50%.

Part II (Five Lecture/Discussion/Interactive Subject Sessions on Feb. 4, Feb. 18, Mar. 4, Mar. 18 and Apr. 15):
The subject is completed by exam. Grading will be based on written examination.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2015, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024, léto 2025.