NA_VCM Video Content Management

Vysoká škola finanční a správní
léto 2025
Rozsah
0/2/0. 3 kr. Ukončení: z.
Vyučující
Mgr. Alexandr Guha (cvičící)
Garance
doc. Giuseppe Maiello, Ph.D.
Sekce společenských věd (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kateřina Konupková
Rozvrh seminárních/paralelních skupin
NA_VCM/cNCPH: St 12:15–12:59 E000MM, St 13:00–13:45 E000MM, kromě St 12. 2., kromě St 26. 2. ; a St 5. 3. 14:00–15:30 E000MM, St 12. 3. 14:00–15:30 E000MM, A. Guha
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The course will familiarize students with key aspects of commissioning, managing, and controlling video content in the media ecosystem. The main focus will be on presenting specific videos and topics that illustrate the evolution of video content. Students will become acquainted with milestones that have shaped media space development, as well as with current trends, providing them with a broader context for understanding the social and cultural impacts of video content. Special attention will be given to the specifics of commercial and marketing messages and their legislative framework.
Výstupy z učení
Graduates of the course will be able to apply their knowledge to fields related to the creation, management, and distribution of video content in both digital and traditional media environments. Graduates will be able to: - Apply business, marketing, legal, and ethical principles in managing video content. - Evaluate, analyze, and optimize video content across different media environments. - Consider the social and cultural consequences of creating and distributing video content.
Osnova
Introduction to the Course Transformation of Video Content Length Distribution: From Linear to VOD Monetization and Product Placement Video Advertising Aspects of Political Video Marketing Impact of Media Outputs: Awards and Ceremonies Viralization and Organic Reach Legislative Restrictions Specific Areas of Video Content Summary and Conclusion
Literatura
    doporučená literatura
  • POSTMAN, N. (1999):Amusing Ourselves to Death: Public Discourse in the Age of Show Business, New York: Penguin
  • SHIFMAN, L. (2014) Memes in Digital Culture. Cambridge, MA: MIT Press
  • TIMBERG, B.M. (2002) Television Talk. A History of the TV Talk Show. Austin: University of Texas.
Výukové metody
Interactive video analysis, simulations, group role-playing, peer-to-peer learning
Metody hodnocení
To obtain credit, active participation in class (for in-person students) and the completion of an editorial task. ISP students - individual consultancy.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2026.