VSFS:NA_SM Strategic Management - Informace o předmětu
NA_SM Strategic Management
Vysoká škola finanční a správnízima 2011
- Rozsah
- 2/2. 10hodin KS/semestr. 6 kr. Ukončení: zk.
- Vyučující
- Ing. Miloš Krejčí (cvičící)
doc. Ing. Alena Longauerová, Ph.D. (cvičící)
Jiří Vicek, MBA (cvičící) - Garance
- Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Mgr. Kateřina Pittnerová - Rozvrh seminárních/paralelních skupin
- NA_SM/cBMPH: každý lichý čtvrtek 8:45–9:29 S14, každý lichý čtvrtek 9:30–10:15 S14, každý lichý čtvrtek 10:30–11:14 S14, každý lichý čtvrtek 11:15–12:00 S14, J. Vicek
NA_SM/pBMPH: každý sudý čtvrtek 8:45–9:29 S14, každý sudý čtvrtek 9:30–10:15 S14, každý sudý čtvrtek 10:30–11:14 S14, každý sudý čtvrtek 11:15–12:00 S14, A. Longauerová - Omezení zápisu do předmětu
- Předmět je nabízen i studentům mimo mateřské obory.
- Mateřské obory/plány
- Business Management and Corporate Finance (program VSFS, N-EKM) (2)
- Cíle předmětu
- To acquaint students with the procedure of formulating and implementing a business strategy and with the basic tools of strategic analysis. Students gain knowledge about potential sources of competitive advantage and business strategy formulation. Upon successful completion, students will be able to: - understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution) - use different methods and procedures for strategic analysis, - understand the process of creating a strategy - formulate a business strategy.
- Osnova
- 1. Basic concepts: vision, mission, strategic goals, strategies. Understanding the process of creating a strategy. 2. Strategic analysis: macro-environment analysis, the meaning of the macro-environment. 3. Analysis of the competitive environment. Porter’s model and its five key strategic implications. 4. Critical success factors in the industry. 5. Firm resources and capabilities. Specific strengths. 6. Competitive advantage. 7. Strategic choices. 8. Strategies at the enterprise level and strategies of business units. 9. Implementation of the strategy. 10. Solving practical problems and case studies.
- Literatura
- povinná literatura
- David, F.R., Strategic Management, Macmillan Publishing, New York, 1993, ISBN 0-02-327841-2
- neurčeno
- Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2
- Výukové metody
- The subject is delivered in full-time study by 12 lectures of theory and practical examples and 12 seminars of theory application.
- Metody hodnocení
- The subject is completed by credit and exam. Credit will be granted based on a business strategy according to the guidelines found in the IS and explained during the seminars using methods and procedures adopted in class. Grading will be based on an individual written test.
- Vyučovací jazyk
- Angličtina
- Další komentáře
- Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (zima 2011, nejnovější)
- Permalink: https://is.vsfs.cz/predmet/vsfs/zima2011/NA_SM