NA_SM Strategic Management

Vysoká škola finanční a správní
zima 2018
Rozsah
2/2/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.
Vyučující
doc. Ing. Karel Havlíček, Ph.D., MBA (cvičící)
Ing. Miroslav Pavlák, Ph.D. (cvičící)
Garance
doc. Ing. Karel Havlíček, Ph.D., MBA
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Markéta Knížková
Rozvrh seminárních/paralelních skupin
NA_SM/cBMPH: Čt 17:30–18:14 S23, Čt 18:15–19:00 S23, M. Pavlák
NA_SM/pBMPH: každou lichou středu 15:45–16:29 S24, každou lichou středu 16:30–17:15 S24, každou lichou středu 17:30–18:14 S24, každou lichou středu 18:15–19:00 S24, kromě St 10. 10., K. Havlíček
Předpoklady
There are no prerequisites for this course
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
Course purpose: To acquaint students with the basic tools of strategic analysis and with the procedure of formulating and implementing a business strategy. Students gain knowledge about potential sources of competitive advantage and business strategy formulation.
Výstupy z učení
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy
- formulate a business strategy
Osnova
  • Main topics (outline) of the course:
  • 1. Business management system and strategy
  • 2. System of strategic management of the company
  • 3. Strategic microanalysis of the enterprise
  • 4. Strategic enterprise macroanalysis
  • 5. Ownership strategy
  • 6. Marketing and business strategy of the enterprise
  • 7. Financial strategy
  • 8. Organizational strategy of the company
  • 9. Company personnel strategy
  • 10. Company information strategy
  • 11. Business safety and security strategy
  • 12. Implementing and updating business strategy
Literatura
    povinná literatura
  • HILL, CHARLES, W., L. a GARETH, R. JONES. Strategic management: an integrated approach. 8th ed. Boston: Houghton Mifflin Company, 2008. info
    doporučená literatura
  • Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2
    neurčeno
  • DESS, Gregory, G. a G., T. LUMPKIN. Strategic management: creating competitive advantages. 5th ed. Boston: McGraw Hill, 2010. info
Výukové metody
The course is delivered in the format of 12 lectures of theoretical concepts (90 mins per week) and 12 seminars of their practical application in real-life situations (90 mins per week).
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use.
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams.
Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics.
In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Metody hodnocení
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study.
Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher.
Examination - written test (20 core topics,to pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass an exam test under the above mentioned conditions 2. to write a seminar work - a case study concerning the business strategy of the selected business (15 pages)
Vyučovací jazyk
Angličtina
Informace učitele
PLEASE NOTE: Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry or university teachers).
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2010, léto 2011, zima 2011, zima 2012, zima 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.