VSFS:N_AJ_1 English Language 1 - Course Information

N_AJ_1 English Language 1

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Štěpánka Hronová, MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

Mgr. Zuzana Šimonová
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Prerequisites

Successful completion of a bachelor's study programme, mastering the target language (both general and professional) at the level of B2 of the Common European Framework of Reference for Languages.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives: Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Course learning outcomes Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as pricing, logistics and the distribution chain, merchandising, trade shows, telemarketing, and online shopping and mail order. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Course content:
  International Express - Upper-Intermediate: Units 1-2;
  Professional English in Use - Marketing: Units 25-30
  
  Seminars' content: 1-2 Introduction to the course; IE-UI Unit 01 Social Media; Multimedia – LA food trucks; Focus on Grammar: Tense review 3-4 PEIU-M – 25 Price; Presentation skills: Tutorial 1 (TM) 5-6 IE-UI Unit 01 Social Media; Focus on Vocabulary: Prefixes 7-8 PEIU-M – 26 Logistics and the distribution chain; PEIU-M – 27 Merchandising 9-10 IE-UI Unit 01 Social Media; Focus on Work skills: Conversational strategies; Focus on Function: Making a good impression 11-12 PEIU-M – 28 Trade shows; Marketing workshop – PEiU-M Over to you Units 25-28; Students’ presentations 13-14 IE-UI Unit 02 Resources, Multimedia – Plenty more fish in the sea; Focus on Grammar: Perfect tenses 15-16 PEIU-M – 29 Telemarketing; Focus on skills: Writing – Emails (TM); Students’ presentations. 17 -18 IE-UI Unit 02 Resources, Focus on Vocabulary: Rules and limits 19-20 PEIU-M – 30 Online shopping and mail order; Marketing workshop – PEiU-M Over to you Units 29-30 21-22 IE-UI Unit 02 Resources, Focus on Work skills: Report writing; Focus on Function: Checking and clarifying 23-24 IE-UI Units 1-2 revision – core concepts, vocabulary and phrases; PEiU-M – Units 25-30 revision - core concepts, vocabulary and phrases

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
• KOTLER, Philip, KARTAJAYA, Hermawan and SETIAWAN, Iwan, 2021. Marketing 5.0: technology for humanity. Hoboken, New Jersey: Wiley. ISBN 978-1-119-66854-1.
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9.
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4.
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time students). On the course of interactive seminars multimedia technology is purposefully and effectively used following the didactic principles in order to reach the required instructional goals.

Assessment methods

FULL-TIME STUDY 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “NNN“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest. BLENDED LEARNING PROGRAMME 1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in tutorials has been stipulated as follows: 50 % obligatory attendance applies to part-time students in the blended learning programme. The subject is assessed based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “NNN“ (i.e. failed). 3 PRESENTATIONS Every student will present one topic assigned to him by his lecturer. His/her presentation will be awarded maximum 10 points which will form a constituent part of the test evaluation. In the blended learning study programme the students' presentations will be presented in a separate term (not during the tutorials). 4 INSUFFICIENT ATTENDANCE In case of insufficient attendance (between 50-40%, resp. 6-4 lessons in the blended learning programme), the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % , resp. less than 4 lessons, means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In such a case the student will have to transfer the subject into the following term/academic year, and following the purchase of the necessary credits he/she will have again three attempts to pass the subject (to write the test). 5 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.


PLEASE NOTICE
In case of additional emergency measures with regard to the situation associated with the dissemination of COVID-19, or, as the case may be, due to other verifiable objective facts, the Department of Languages introduces the following rules for the completion of the English language subject N_AJ_1 in the winter semester of the Academic Year 2020-21. If it is not possible for the students or employees of The University of Finance and Administration to enter the university buildings or premises, an alternative fulfilment to written or electronic tests in the winter semester 2020 across all disciplines will be an oral examination of students' knowledge in the online environment (e.g. MS Teams, ZOOM, Skype, Whatsapp, etc.) in the length of about 10-15 minutes. The required knowledge and skills for each subject are specified in the Information System (IS) in the section of information on the course. The specific dates of the oral online exams will be agreed upon between teachers and the students of the full-time and part-time study programmes groups, and the oral test dates will be announced in the IS. For students of those part-time study programmes without lessons of English language in their study programmes, the dates of the oral online exam will be announced by the Department of Languages and students will register for a particular date in the Information System.

Language of instruction

Czech

Follow-Up Courses

• N_AJ_2 English Language 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2024/N_AJ_1