HES, Aleš and Ladislava KNIHOVÁ. Nové trendy v marketingu 2022 - webinář (New Marketing Trends 2022 - Webinar). 2022.
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Basic information
Original name Nové trendy v marketingu 2022 - webinář
Name in Czech Nové trendy v marketingu 2022 - webinář
Name (in English) New Marketing Trends 2022 - Webinar
Authors HES, Aleš and Ladislava KNIHOVÁ.
Edition 2022.
Other information
Type of outcome Organization of a workshop
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit University of Finance and Administration
Keywords (in Czech) marketingové trendy, změny v chování spotřebitelů, obsahový marketing, edukační marketing, CSR, globální strategie, influencer marketing
Keywords in English marketing trends, changes in consumer behaviour, content marketing, education-based marketing, CSR, global marketing strategies, influencer marketing
Tags AR 2022-2023
Changed by Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 20/1/2023 07:26.
Abstract
Online setkání akademiků, studentů a odborníků z oblasti marketingu a managementu z praxe. Příspěvky zaměřené na nové trendy v marketingu. Moderovaná diskuse k inovacím v marketingové komunikaci firem a organizací.
Abstract (in Czech)
An online meeting of academics, university students, and marketing and management practitioners. Papers focused on new trends in marketing — moderated discussions on innovations in marketing communications for companies and organizations.
Abstract (in English)
An online meeting of academics, university students, and marketing and management practitioners. Papers focused on new trends in marketing — moderated discussions on innovations in marketing communications for companies and organizations.
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