Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual ...

@inbook{10996,
   author = {Roubal, Ondřej},
   address = {Hershey, Pennsylvania, USA},
   booktitle = {Navigating the Shifting Landscape of Consumer Behavior},
   doi = {http://dx.doi.org/10.4018/979-8-3693-1594-1},
   edition = {1. edition},
   editor = {Fatih Sahin, Cevat Soylemez},
   keywords = {Ambivalence, consumers, consumer culture, delayed gratification, hedonism, individualization, mentality, paradox of choice, voluntary simplicity},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Hershey, Pennsylvania, USA},
   isbn = {979-8-3693-1594-1},
   note = {kompletně neověřeno, pouze dle volně dostupných informací online},
   pages = {51-85},
   publisher = {IGI Global Publishing},
   title = {Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms},
   url = {https://www.igi-global.com/gateway/book/329167},
   year = {2024}
}

TY  - CHAP
ID  - 10996
AU  - Roubal, Ondřej
PY  - 2024
TI  - Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms
PB  - IGI Global Publishing
CY  - Hershey, Pennsylvania, USA
SN  - 9798369315941
N1  - kompletně neověřeno, pouze dle volně dostupných informací online
KW  - Ambivalence, consumers, consumer culture, delayed gratification, hedonism, individualization, mentality, paradox of choice, voluntary simplicity
UR  - https://www.igi-global.com/gateway/book/329167
N2  - Consumer culture in modern societies is interpreted in sociological discourse as a culture that maximizes the freedom of consumer choice. This interpretation is based on the reality of an extension of variability of various classes, types, combinations, models, and modifications of products in the market environment, as well as the proliferation of the unconventional purchasing platforms of digital shopping. The emancipation of individual freedoms in the form of consumer choice is positively associated with the growth of material standards of living and the affluence of a society. At the same time, an ambivalent situation arises in the form of unintended consequences, whereby customers with increasing freedoms in the areas of consumer choice run into problems making decisions and the paradox of choice, all in a landscape that is becoming less clear and oversaturated with options and opportunities. Our goal is to contribute to a deeper understanding of the ambivalent character of contemporary consumer culture in the context of intensified individualization and external options for consumer choice. We also seek to propose a theoretical model of consumer mentalities that is more resistant to the negative effects of the paradox of choice. This model is based on the Epicurean consumption pattern of voluntary simplicity, reducing aspirations, and delayed gratification
ER  - 

ROUBAL, Ondřej. Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms. In Fatih Sahin, Cevat Soylemez. \textit{Navigating the Shifting Landscape of Consumer Behavior}. 1. edition. Hershey, Pennsylvania, USA: IGI Global Publishing, 2024, p.~51-85. ISBN~979-8-3693-1594-1. Available from: https://dx.doi.org/10.4018/979-8-3693-1594-1.