Podrobný výpis o publikaci

This study explores the role of the Internet of Things (IoT) in the dissemination of cultural content, focusing on the transmission of Norse mythology and Orthodox Christian religious values within Romania, a culture with no historical connection to Norse mythology. By statistically analysing data collected from digital platforms such as TikTok and X (formerly Twitter), the research examines the differences in the presence and language of posts related to culturally specific content (Orthodox Christianity) and non-specific content (Norse mythology). The findings reveal that cultural content with strong institutional and historical support, like Orthodox Christianity, shows a higher prevalence and consistency in its digital dissemination, often transcending language barriers. Conversely, Norse mythology, lacking such support in Romania, demonstrates a more fragmented and inconsistent digital presence. The study also uncovers the influence of social media algorithms on the retrieval and representation of cultural content, highlighting significant quantitative and qualitative differences in search results between different users. These findings suggest that while the IoT facilitates global cultural exchange, it also introduces challenges in preserving the authenticity of cultural content in digital environments. The implications of this research extend to understanding the mechanisms of cultural hybridisation and the potential for digital platforms to both preserve and transform cultural heritage.