PAVLŮ, Dušan. Značka, image, konkurence, marketingové komunikace. In Marketing a obchod 2009 – Vplyv hospodárskej krízy na marketing a obchod. Zvolen, 2009, p. 188-192. ISBN 978-80-89241-33-0.
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Basic information
Original name Značka, image, konkurence, marketingové komunikace
Authors PAVLŮ, Dušan.
Edition Zvolen, Marketing a obchod 2009 – Vplyv hospodárskej krízy na marketing a obchod, p. 188-192, 2009.
Other information
Original language Czech
Type of outcome Proceedings paper
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-89241-33-0
Tags AR 2009/2010
Changed by Changed by: Šárka Kolouchová, DiS., učo 14654. Changed: 10/8/2011 15:49.
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