| WUNDERMAN, L. Direct marketing (Being Direct: Making Advertising Pay). Praha: Grada Publishing, a.s., 2004. ISBN 80-247-0731-4. |
|
Other formats:
BibTeX
LaTeX
RIS
|
| Basic information | |
|---|---|
| Original name | Direct marketing |
| Name in Czech | Direct marketing |
| Name (in English) | Being Direct: Making Advertising Pay |
| Authors | WUNDERMAN, L. |
| Edition | Praha, 2004. |
| Publisher | Grada Publishing, a.s. |
| Other information | |
|---|---|
| Original language | Czech |
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | University of Finance and Administration |
| ISBN | 80-247-0731-4 |
| Keywords (in Czech) | direct marketing, dialogový marketing, |
| Changed by | Changed by: PhDr. Petr Váňa, učo 17418. Changed: 3/2/2012 14:27. |
PrintDisplayed: 2/6/2024 07:19