PAVLŮ, Dušan. Theory and practice / fighting the recipe cookbooks. In Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education. Praha: Vysoká škola finanční a správní, o.p.s. 12 pp. ISBN 978-80-7408-055-5. 2011.
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Basic information
Original name Theory and practice / fighting the recipe cookbooks
Authors PAVLŮ, Dušan.
Edition Praha, Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education, 12 pp. 2011.
Publisher Vysoká škola finanční a správní, o.p.s.
Other information
Original language English
Type of outcome Proceedings paper
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-7408-055-5
Tags AR 2011/2012, RIV_ano
Tags International impact
Links OP 77, plan (intention).
Changed by Changed by: Šárka Kolouchová, DiS., učo 14654. Changed: 30/7/2012 10:00.
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