On the theme of marketing communication side effects

@article{3698,
   author = {Zich, František},
   article_location = {Trnava},
   article_number = {č. 1},
   language = {eng},
   issn = {1338-130X},
   journal = {Communication Today},
   title = {On the theme of marketing communication side effects},
   volume = {roč. 3},
   year = {2012}
}

TY  - JOUR
ID  - 3698
AU  - Zich, František
PY  - 2012
TI  - On the theme of marketing communication side effects
JF  - Communication Today
VL  - roč. 3
IS  - č. 1
SP  - 70-83
EP  - 70-83
PB  - Univerzita Cyrila a Metoda v Trnave
SN  - 1338130X
ER  - 

ZICH, František. On the theme of marketing communication side effects. \textit{Communication Today}. Trnava: Univerzita Cyrila a Metoda v Trnave, roč. 3, č. 1, p.~70-83, 13 pp. ISSN~1338-130X. 2012.