KUNZ, Vilém and Michal TOMČÍK. Děti v reklamě - reklama v dětech. In Bačuvčík, R. a kol. Mládí a zralost v Marketingové komunikaci. Zlín: VeRBuM, 2014. p. 19-24. ISBN 978-80-87500-50-7.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Děti v reklamě - reklama v dětech
Authors KUNZ, Vilém and Michal TOMČÍK.
Edition Zlín, Mládí a zralost v Marketingové komunikaci, p. 19-24, 6 pp. 2014.
Publisher VeRBuM
Other information
Original language Czech
Type of outcome Chapter(s) of a specialized book
Field of Study Literature, mass media, audio-visual activities
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
Organization unit University of Finance and Administration
ISBN 978-80-87500-50-7
Tags AR 2013-2014, B3, RIV_ano, xC2
Tags Reviewed
Changed by Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 22/2/2017 09:34.
PrintDisplayed: 23/1/2021 19:06