ŠTEFANCOVÁ, Viera. Marketingová komunikácia ako faktor zmien nákupného správania v postmodernej spoločnosti. Praha: Vysoká škola finanční a správní, 2014, p. 61-75. ISBN 978-80-7408-097-5.
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Original name Marketingová komunikácia ako faktor zmien nákupného správania v postmodernej spoločnosti
Authors ŠTEFANCOVÁ, Viera.
Edition Praha, p. 61-75, 15 pp. 2014.
Publisher Vysoká škola finanční a správní
Other information
Original language Slovak
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University of Finance and Administration
ISBN 978-80-7408-097-5
Keywords (in Czech) individualizace, spotřeba, spotřebitelské sítě, nákupní chování, etika komunikace
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