Marketing Communication in Service Process

WIDERA, Zbigniew

Praha, p. 82-88, 7 pp. 2014

Vysoká škola finanční a správní

English

Proceedings paper

50200 5.2 Economics and Business

Czech Republic

is not subject to a state or trade secret

storage medium (CD, DVD, flash disk)

University of Finance and Administration

978-80-7408-097-5

marketing, media, mass communication, public relations, service process

Reviewed