Ako sa z krachujúcej značky stane značka olympijská

The change from failing brand to olympic brand

MATÚŠOVÁ, Marie

Praha, p. 111-124, 14 pp. 2014

Vysoká škola finanční a správní

Slovak

Proceedings paper

50200 5.2 Economics and Business

Czech Republic

is not subject to a state or trade secret

storage medium (CD, DVD, flash disk)

University of Finance and Administration

978-80-7408-097-5

krizová komunikace, marketingová komunikace, redizajn, Sazka, značka

Reviewed