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SPÁLOVÁ, Lucia, Ivana POLAKEVIČOVÁ and Veronika RUŽIČKOVÁ. Maskulinita v reklamách lifestylových periodík (Masculinity advertisement lifestyle magazine). Praha: Vysoká škola finanční a správní, 2014, p. 290-299. ISBN 978-80-7408-097-5.
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Basic information
Original name Maskulinita v reklamách lifestylových periodík
Name (in English) Masculinity advertisement lifestyle magazine
Authors SPÁLOVÁ, Lucia, Ivana POLAKEVIČOVÁ and Veronika RUŽIČKOVÁ.
Edition Praha, p. 290-299, 10 pp. 2014.
Publisher Vysoká škola finanční a správní
Other information
Original language Slovak
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University of Finance and Administration
ISBN 978-80-7408-097-5
Keywords (in Czech) maskulinita, reklama, genderový stereotyp, sémantický diferenciál
Keywords in English Masculinity. Advertising. Gender stereotypes. Semantic differential.
Tags RIV_ne
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Changed by Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 20/2/2017 11:54.
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