MYJAVEC, Emil. Vzťah medzi konkurencieschopnosťou a značkou krajiny (The Relationship between Competitiveness and Nation Branding). Praha: Vysoká škola finanční a správní, 2014, p. 439-452. ISBN 978-80-7408-097-5.
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Basic information
Original name Vzťah medzi konkurencieschopnosťou a značkou krajiny
Name (in English) The Relationship between Competitiveness and Nation Branding
Authors MYJAVEC, Emil.
Edition Praha, p. 439-452, 14 pp. 2014.
Publisher Vysoká škola finanční a správní
Other information
Original language Slovak
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University of Finance and Administration
ISBN 978-80-7408-097-5
Keywords in English Competitiveness, nation branding, competitive advantage, efficiency, WEF, IMD, NBI
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