The influence of emotionality of advertising spots on their
memorization

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Přehled o publikaci

D 2015

The influence of emotionality of advertising spots on their memorization

TICHÝ, Jaromír; Pavel ROSENLACHER and Kamila JÁNSKÁ

Basic information

Original name

The influence of emotionality of advertising spots on their memorization

Authors

TICHÝ, Jaromír; Pavel ROSENLACHER and Kamila JÁNSKÁ

Edition

Zilina, The 4th International Virtual Conference 2015 (ICTIC 2015), 2015

Publisher

Thomson Ltd, Slovakia

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

ISBN

978-80-554-1002-9

TICHÝ, Jaromír; Pavel ROSENLACHER and Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. The 4th International Virtual Conference 2015 (ICTIC 2015). Zilina: Thomson Ltd, Slovakia, 2015. ISBN 978-80-554-1002-9.

@inproceedings{4821,
   author = {Tichý, Jaromír and Rosenlacher, Pavel and Jánská, Kamila},
   address = {Zilina},
   booktitle = {The 4th International Virtual Conference 2015 (ICTIC 2015)},
   editor = {EDIS - Publishing Institution of the University of Zilina},
   location = {Zilina},
   isbn = {978-80-554-1002-9},
   publisher = {Thomson Ltd, Slovakia},
   title = {The influence of emotionality of advertising spots on their memorization},
   year = {2015}
}

TY  - CONF
ID  - 4821
AU  - Tichý, Jaromír - Rosenlacher, Pavel - Jánská, Kamila
PY  - 2015
TI  - The influence of emotionality of advertising spots on their memorization
PB  - Thomson Ltd, Slovakia
CY  - Zilina
SN  - 9788055410029
ER  -

TICHÝ, Jaromír; Pavel ROSENLACHER and Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. \textit{The 4th International Virtual Conference 2015 (ICTIC 2015)}. Zilina: Thomson Ltd, Slovakia, 2015. ISBN~978-80-554-1002-9.

Přehled o publikaci

The influence of emotionality of advertising spots on their memorization

Basic information

Original name

Authors

Edition

Publisher

Other information

Type of outcome

Confidentiality degree

Organization unit

ISBN

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