The influence of emotionality of advertising spots on their memorization

@inproceedings{4821,
   author = {Tichý, Jaromír and Rosenlacher, Pavel and Jánská, Kamila},
   address = {Zilina},
   booktitle = {The 4th International Virtual Conference 2015 (ICTIC 2015)},
   editor = {EDIS - Publishing Institution of the University of Zilina},
   location = {Zilina},
   isbn = {978-80-554-1002-9},
   publisher = {Thomson Ltd, Slovakia},
   title = {The influence of emotionality of advertising spots on their memorization},
   year = {2015}
}

TY  - JOUR
ID  - 4821
AU  - Tichý, Jaromír - Rosenlacher, Pavel - Jánská, Kamila
PY  - 2015
TI  - The influence of emotionality of advertising spots on their memorization
PB  - Thomson Ltd, Slovakia
CY  - Zilina
SN  - 9788055410029
ER  - 

TICHÝ, Jaromír, Pavel ROSENLACHER a Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. \textit{The 4th International Virtual Conference 2015 (ICTIC 2015)}. Zilina: Thomson Ltd, Slovakia. ISBN~978-80-554-1002-9. 2015.