TICHÝ, Jaromír, Pavel ROSENLACHER and Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. The 4th International Virtual Conference 2015 (ICTIC 2015). Zilina: Thomson Ltd, Slovakia. ISBN 978-80-554-1002-9. 2015.
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Basic information
Original name The influence of emotionality of advertising spots on their memorization
Authors TICHÝ, Jaromír, Pavel ROSENLACHER and Kamila JÁNSKÁ.
Edition Zilina, The 4th International Virtual Conference 2015 (ICTIC 2015), 2015.
Publisher Thomson Ltd, Slovakia
Other information
Type of outcome Proceedings paper
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-554-1002-9
Tags AR 2015-2016, RIV_ano, xD2
Changed by Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 22/2/2017 15:41.
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