TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ. Advertising Spots and Influence of Emotion on their Memorization. In Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries. London: Sciemcee Publishing. ISBN 978-0-9928772-8-6. 2015.
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Basic information
Original name Advertising Spots and Influence of Emotion on their Memorization
Authors TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ.
Edition London, Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015.
Publisher Sciemcee Publishing
Other information
Type of outcome Proceedings paper
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University of Finance and Administration
ISBN 978-0-9928772-8-6
Tags AR 2015-2016, RIV_ano, xD2
Tags International impact, Reviewed
Links IGA7770, research and development project.
Changed by Changed by: Ing. Pavel Rosenlacher, Ph.D., učo 13915. Changed: 14/11/2015 14:49.
PrintDisplayed: 28/3/2024 19:02