WAWROSZ, Petr and Jiří MIHOLA. Marketing based on optimalization of consumer decsion. In Mgr. Pavla Slavíčková, Ph.D. Knowledge for Market Use 2016: Our interconnected and Divided World. Olomouc: Societas Scientiarum Olomucensis II. p. 588-592, 6 pp. ISBN 978-80-87533-14-7. 2016.
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Basic information
Original name Marketing based on optimalization of consumer decsion
Authors WAWROSZ, Petr (203 Czech Republic, belonging to the institution) and Jiří MIHOLA (203 Czech Republic, belonging to the institution).
Edition Olomouc, Knowledge for Market Use 2016: Our interconnected and Divided World, p. 588-592, 6 pp. 2016.
Publisher Societas Scientiarum Olomucensis II
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/04274644:_____/16:#0000146
Organization unit University of Finance and Administration
ISBN 978-80-87533-14-7
Keywords in English marketing; consumption optimization; productive aspects of consumption; rational behaviour
Tags AR 2015-2016, Dx, WOS, xD1
Tags Reviewed
Changed by Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 29/3/2017 11:39.
Abstract
The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.
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