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@inproceedings{5960,
author = {Wawrosz, Petr},
address = {Zlín},
booktitle = {FINANCE AND PERFORMANCE OF FIRMS IN SCIENCE,EDUCATION AND PRACTICE},
editor = {Petr Novák, Zuzana Jurigová, Ludmila Kozubíková, Jana Zlámalová},
keywords = {Company productivity; efficiency; process and organizational innovation; intensity; extensity},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Zlín},
isbn = {978-80-7454-653-2},
pages = {1167-1178},
publisher = {Univerzita Tomáše Bati},
title = {HOW TO EVALUATE INTENSITY OF A FIRM´S DEVELOPMENT},
url = {http://ufu.utb.cz/konference/proceedings2017.pdf},
year = {2017}
}
TY - JOUR
ID - 5960
AU - Wawrosz, Petr
PY - 2017
TI - HOW TO EVALUATE INTENSITY OF A FIRM´S DEVELOPMENT
PB - Univerzita Tomáše Bati
CY - Zlín
SN - 9788074546532
KW - Company productivity
KW - efficiency
KW - process and organizational innovation
KW - intensity
KW - extensity
UR - http://ufu.utb.cz/konference/proceedings2017.pdf
L2 - http://ufu.utb.cz/konference/proceedings2017.pdf
N2 - The paper suggests a method for evaluating process and organizational innovation which does not require a great amount of input information—only data about company costs and revenues, which are, at least for the management of a company, easily accessible. The outputs of the method are the values of the dynamic parameter of intensity and the dynamic parameter of extensity. The first one evaluates the share of change in intensive factors on a firm’s development, whereas the second one fulfils the same function for change in extensive factors. The parameters are able to describe all possible types of firm development, which are summarized in the paper. The proposed methodology is applied to Nike that is seen as an innovative company. Our analysis, however, shows that the development of most of Nike is based on extensive factors.
ER -
WAWROSZ, Petr. HOW TO EVALUATE INTENSITY OF A FIRM´S DEVELOPMENT. In Petr Novák, Zuzana Jurigová, Ludmila Kozubíková, Jana Zlámalová. \textit{FINANCE AND PERFORMANCE OF FIRMS IN SCIENCE,EDUCATION AND PRACTICE}. Zlín: Univerzita Tomáše Bati. p.~1167-1178. ISBN~978-80-7454-653-2. 2017.
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