Podrobný výpis o publikaci

The paper builds on last year's paper Knowledge Transfer as a way of acquiring a successful strategy in family businesses. The aim of this article is to generalize the principle of parallelism, strategic planning, to show its importance for the company and for the family. Work critically analyzes existing approaches to solving socially relevant themes, the problem of strategic management, proposing alternative solutions, including recommendations for political representation. The article was compiled general scientific methods, especially by comparison of academic texts, comparing secondary data publicly published research, case studies, primary qualitative research, generalization, deduction. Problems of a family business is not yet academia in the Czech Republic insufficient attention, because it is the text of the original and new. The results of this study confirmed the assumption that the family business is important to the national economy. In the modern business best practices proven parallel planning for family and business. Family company strategy should be based on vision, values and traditions of its founder.