Podrobný výpis o publikaci

The monograph is based on a critical analysis of the development of psychological knowledge and is based on significant theoretical points of departure on the basis of which various interpretations of the human psyche are presented. The historical excursion and subsequent methodological approach used by the author enables the reader to follow the development of many psychological phenomena in interdisciplinary contexts with reference to important authorities. The content of the publication is divided into four chapters. The first introduces the reader to the subject of psychology and analyzes it from various methodological approaches, emphasized, and in the creative way is the importance of psychology in everyday life. The second chapter deals with human development issues and presents one of the most unusual questions about the degree of influence of an individual's formation, namely inheritance or environment. The third chapter interprets psychic processes that are involved in the cognition and experience of an individual. It describes the processes of reading, perception, thinking, memory, fantasy and attention. It then explains the free, motivational and emotional processes. It interprets various theories of motivation, richly used not only in the psychology of work, organization and management, but also in the psychology of advertising. The text concludes with questions from the field of social psychology, such as the degree of influence of the social environment, the role of suggestion, imitation, attitudes and possibilities of their changes, etc., which are also the main problems not only of propaganda. Notable attention is also paid to the issue of leadership and conformism in the publication.