NOVÁ, Jana, Jiří NOVOTNÝ, Oldřich RACEK and Jaroslav REKTOŘÍK. Management, marketing a ekonomika sportu. Brno: Masarykova univerzita, Fakulta sportovních studií, 2016, 284 pp. ISBN 978-80-210-8346-2.
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Basic information
Original name Management, marketing a ekonomika sportu
Authors NOVÁ, Jana, Jiří NOVOTNÝ, Oldřich RACEK and Jaroslav REKTOŘÍK.
Edition Brno, 284 pp. 2016.
Publisher Masarykova univerzita, Fakulta sportovních studií
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-210-8346-2
Keywords (in Czech) marketing; sport
Keywords in English marketing; sport
Changed by Changed by: Mgr. Veronika Brožkovcová, učo 35106. Changed: 15/4/2020 20:19.
Abstract
V porovnání s dostupnými texty publikací s problematikou managementu sportu v České republice je pojetí monografie svým způsobem výjimečné. Odlišnost je dána tím, že se věnuje všem vědním disciplínám, které do problematiky managementu sportu vstupují, tedy společnost a sport.
Abstract (in English)
Compared to the available texts of publications on sport management in the Czech Republic, the concept of the monograph is in a way exceptional. The difference is given by the fact that it is devoted to all scientific disciplines, which enter into the issue of sport management, society and sport.
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