Podrobný výpis o publikaci

Digital generation is typically represented by people who are constantly immersed in virtual environments which encourage them to perform numerous types of interactions. This is a close parallel to a simple premise that digital learners of today expect the same from schools, their teachers and learning environments – and also from their employers. Therefore, it is not surprising that multimedia in teaching English for Specific Purposes has become widely used. Corporate education design is changing in a dramatic way. The objective of this paper is to examine, analyse and critically evaluate the impact of new technologies on the changing landscape of instructional design methods currently used both in the world of tertiary education and corporate education. Also in the corporate world, current data on the implementation of the video format into the design of corporate learning materials has been collected, curated and interpreted. It is in the vested interests of the authors to bridge these two worlds and emphasize the importance of video learning as a method of instruction thank to which learning can become not only relevant and engaging but also useful and fun. In order to reach the objectives of this paper, the authors have brought selected results from two research projects: a multi-country survey designed as an empirical probe focused on the current preferred ways of using video formats and other multimedia in teaching English for specific purposes and an empirical probe of Czech Top 100 companies bringing an insight into the use of video formats in corporate education in the Czech Republic. Though a multi-country survey might represent a challenge, its implementation represents an important step towards the internationalization character of the study.