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    2016

    1. Administrative Burden and Entrepreneurship in the Czech Republic
      BŘEČKOVÁ, Pavla and Karel LACINA. Administrative Burden and Entrepreneurship in the Czech Republic. In Hradec Economic Days, February 2-3, 2016. Conference proceedings: print version. Česká republika: University of Hradec Kralove, 2016, p. 106-113. ISBN 978-80-7435-636-0.
      Name in Czech: Administrativní zátěž a podnikání v České republice
      Economics. English. Czech Republic.
      Keywords in English: Administrative burden; entrepreneurship; Czech Republic; barriers of business doing
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 13/4/2017 08:43.
      More: https://is.vsfs.cz/publication/5575/en
    2. Analysis of Dependence between the Results of Marking of Selected Compulsory Courses at University of Finance and Administration
      ULRYCHOVÁ, Eva and Diana BÍLKOVÁ. Analysis of Dependence between the Results of Marking of Selected Compulsory Courses at University of Finance and Administration. Online. In Melandrium. International Days of Statistics and Economics. Slaný: Melandrium, 2016, p. 1926-1937. ISBN 978-80-87990-10-0.
      URL
      Name in Czech: Analýza závislosti mezi výsledky známkování vybraných povinných předmětů na Vysoké škole finanční a správní
      Name (in English): Analysis of Dependence between the Results of Marking of Selected Compulsory Courses at University of Finance and Administration
      RIV/04274644:_____/16:#0000157 Proceedings paper. Applied statistics, operational research. English. Czech Republic.
      Ulrychová, Eva (203 Czech Republic, guarantor, belonging to the institution) -- Bílková, Diana (203 Czech Republic, belonging to the institution)
      Keywords in English: Mathematics; macroeconomics; microeconomics; financial mathematics; probability and statistics
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 27/3/2017 10:24.
      More: https://is.vsfs.cz/publication/5643/en
    3. Anthropological perspective on the human body: the human body as object and subject of health care
      CICHÁ, Martina; Giuseppe MAIELLO and Andrea PREISSOVÁ KREJČÍ. Anthropological perspective on the human body: the human body as object and subject of health care. Online. In Titrek, O; Potmesil, M; Vojtech, R; Gunes, DZ; Eksioglu, S; Gultekin, GS. ICLEL 2015: 1ST INTERNATIONAL CONFERENCE ON LIFELONG LEARNING AND LEADERSHIP FOR ALL. SAKARYA, TURKEY: SAKARYA UNIV FAC EDUC, 2016, p. 417-422. ISBN 978-605-66495-0-9.
      Celý sborník, Záznam článku na Web of Science Core Collection
      Name in Czech: Antropologický pohled na lidském těle: lidské tělo jako objekt a předmět zdravotní péče
      Name (in English): Anthropological perspective on the human body: the human body as object and subject of health care
      RIV/04274644:_____/16:#0000128 Proceedings paper. Pedagogy and education. English. Turkey.
      Cichá, Martina (203 Czech Republic) -- Maiello, Giuseppe (380 Italy, belonging to the institution) -- Preissová Krejčí, Andrea (203 Czech Republic)
      Keywords in English: client; patient; surgery; nursing care; health experiences
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 19/4/2017 15:06.
      More: https://is.vsfs.cz/publication/5477/en
    4. Crafts’ Attractiveness and Future Entrepreneurship
      BŘEČKOVÁ, Pavla. Crafts’ Attractiveness and Future Entrepreneurship. In Tomáš Löster, Tomáš Pavelka. The 10th International Days of Statistics and Economics. Conference proceedings. Prague: University of Economics, 2016, p. 225-237. ISBN 978-80-87990-10-0.
      URL
      Name in Czech: Atraktivita řemesel a živnostenská budoucnost
      Name (in English): Crafts’ Attractiveness and Future Entrepreneurship
      RIV/04274644:_____/16:#0000208 Proceedings paper. Economics. English. Czech Republic.
      Břečková, Pavla (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: craft; entrepreneurship; craft attractiveness
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 9/4/2018 08:17.
      More: https://is.vsfs.cz/publication/5576/en
    5. Essence of Destination Management and Its Principles Implementation
      LACINA, Karel. Essence of Destination Management and Its Principles Implementation. In PhDr.Mgr.Janka Bursová,PhD., prof.PhDr.Miroslava Szarková, CSc. Európska spoločnost a jej kultura. první. Sladkovičovo: Szkola Wyzsza im.Bogdana Janskiego, 2016, p. 222-233. ISBN 978-83-87897-16-1.
      Economics. English. Slovakia.
      Keywords in English: tourism industy,trends in the tourism industry, tourism services multuplication effect,destination management
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: prof. PhDr. Karel Lacina, DrSc., učo 5029. Changed: 3/11/2016 14:19.
      More: https://is.vsfs.cz/publication/5635/en
    6. General Approach to Innovations in SMEs: the Case of the Czech Republic
      BŘEČKOVÁ, Pavla. General Approach to Innovations in SMEs: the Case of the Czech Republic. Online. In 21st International Scientific Conference, Economics and Management 2016 (ICEM 2016), Conference proceedings. Brno, Czech Republic: Brno University of Technology, 2016.

      Keywords in English: innovation, SME segment, innovation management, innovation planning, innovation barriers
      Type of proceedings: post-proceedings
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 2/11/2016 10:05.
      More: https://is.vsfs.cz/publication/5577/en
    7. Harmonizace ekonomiky České republiky s eurozónou v souvislosti s přijetím společné měny (HARMONISATION OF THE CZECH ECONOMY WITH THE EURO AREA IN CONNECTION WITH THE ADOPTION OF A COMMON CURRENCY)
      KLIČKA, Pavel. Harmonizace ekonomiky České republiky s eurozónou v souvislosti s přijetím společné měny (HARMONISATION OF THE CZECH ECONOMY WITH THE EURO AREA IN CONNECTION WITH THE ADOPTION OF A COMMON CURRENCY). In MAGNANIMITAS, Hradec Králové. QUAREE. Hradec Králové: MAGNANIMITAS, Hradec Králové, 2016, p. 293 - 301. ISBN 978-80-87952-15-3.
      Name in Czech: Harmonizace ekonomiky České republiky s eurozónou v souvislosti s přijetím společné měny
      Name (in English): HARMONISATION OF THE CZECH ECONOMY WITH THE EURO AREA IN CONNECTION WITH THE ADOPTION OF A COMMON CURRENCY
      Economics. Czech. Czech Republic.
      Keywords in English: harmonization cyclical, structural harmonization, exchange rate developments, the real product, structural similarity
      Type of proceedings: post-proceedings
      Changed by: Ing. Pavel Klička, PhD., učo 17361. Changed: 21/11/2016 08:24.
      More: https://is.vsfs.cz/publication/5244/en
    8. How to pay for health: selected macroeconomic aspects of health budgets
      MERTL, Jan. How to pay for health: selected macroeconomic aspects of health budgets. In Lucie Sedmihradská. Proceedings of the 21th International Conference. Theoretical and Practical Aspects of Public Finance 2016. Praha: VŠE: Oeconomica, 2016, p. 274-281. ISBN 978-80-245-2155-8. Available from: https://doi.org/10.18267/pr.2016.sed.2155.8.
      URL
      Name in Czech: Jak zaplatit za zdraví: vybrané makroekonomické aspekty zdravotních rozpočtů
      Name (in English): How to pay for health: selected macroeconomic aspects of health budgets
      RIV/04274644:_____/16:#0000209 Proceedings paper. Economics. English. Czech Republic.
      Mertl, Jan (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: health insurance; health expenditure; economic cycle; health systems
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 9/4/2018 08:05.
      More: https://is.vsfs.cz/publication/5611/en
    9. INDICES OF THE CORPORATE RESPONSIBILITY –THE FORM OF ALTERNATIVE METHODS IN THE MANAGERIAL ACCOUNTING OF THE CORPORATE RESPONSIBILITY
      DUBCOVÁ, Gabriela and Vilém KUNZ. INDICES OF THE CORPORATE RESPONSIBILITY –THE FORM OF ALTERNATIVE METHODS IN THE MANAGERIAL ACCOUNTING OF THE CORPORATE RESPONSIBILITY. In Štefan Majtán. AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016. Bratislava: EKONOMICKÁ UNIVERZITA V BRATISLAVE, 2016, p. 187-195, 1119 pp. ISBN 978-80-225-4245-6.
      URL
      Name in Czech: INDEXY SPOLEČENSKÉ ODPOVĚDNOSTI - FORMA ALTERNATIVNÍCH METOT CONTROLLINGU
      Name (in English): INDICES OF THE CORPORATE RESPONSIBILITY –THE FORM OF ALTERNATIVE METHODS IN THE MANAGERIAL ACCOUNTING OF THE CORPORATE RESPONSIBILITY
      Economics. English. Slovakia.
      Keywords in English: CR indices, Corporate responsibility, Managerial accounting
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 24/11/2016 11:02.
      More: https://is.vsfs.cz/publication/5561/en
    10. Inovativní strategie učení s moderními technologiemi (Innovative Instructional Strategies Using Modern Technology)
      KNIHOVÁ, Ladislava. Inovativní strategie učení s moderními technologiemi (Innovative Instructional Strategies Using Modern Technology). In PaedDr. Darina Veverková at al. Aplikované jazyky v univerzitnom kontexte III. 1. vydání. Zvolen: Ústav cudzích jazykov Technická univerzita Zvolen, 2016, p. 123-133, 10 pp. ISBN 978-80-228-2895-6.
      Name in Czech: Inovativní strategie učení s moderními technologiemi
      Name (in English): Innovative Instructional Strategies Using Modern Technology
      Linguistics. Czech. Slovakia.
      Keywords in English: Digital technologies in instruction, mobile applications, mobile learning, social networks, Pecha Kucha.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 14/11/2016 22:11.
      More: https://is.vsfs.cz/publication/5405/en
    11. Koupě-Kupní smlouva (The Purchase Agreement)
      MAREK, Karel. Koupě-Kupní smlouva (The Purchase Agreement). In J.Suchoža , J.Husár , R. Hučková. PRÁVO, OBCHOD, EKONOMIKA V. 1st ed. Košice: UPJŠ Košice, 2016, p. 370-384. ISBN 978-80-8152-443-1.
      Name (in English): The Purchase Agreement
      RIV/04274644:_____/16:#0000156 Proceedings paper. Legal sciences. Czech. Slovakia.
      Marek, Karel (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: law ; civil law ; purchase agreement
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: prof. JUDr. Karel Marek, CSc., učo 30051. Changed: 25/4/2017 16:44.
      More: https://is.vsfs.cz/publication/5641/en
    12. Multikulturální diference při výuce, testování a evaluaci čínských studentů, se zaměřením na výuku angličtiny jako cizího jazyka
      KUŽELÍKOVÁ, Ivona. Multikulturální diference při výuce, testování a evaluaci čínských studentů, se zaměřením na výuku angličtiny jako cizího jazyka. Online. In Veverková Darina, Danihelová Zuzana, Lupták Marek. Aplikované jazyky v univerzitnom kontexte III. Zvolen: Technická univerzita vo Zvolene, 2016, p. 134-138. ISBN 978-80-228-2895-6.
      Name in Czech: Multicultural difference in teaching, testing and evaluation of Chinese students, with a focus on teaching English as a foreign language
      Pedagogy and education. Czech. Slovakia.
      Keywords in English: ultural difference, Chinese student, speech, language competence
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 28/11/2016 10:04.
      More: https://is.vsfs.cz/publication/5639/en
    13. Ohledání místa činu a znalecké zkoumání (Crime scene investigation and expert examination)
      STRAUS, Jiří and Zdeněk KREJČÍ. Ohledání místa činu a znalecké zkoumání (Crime scene investigation and expert examination). In prof. JUDr. Jana Viktoryová, PhD. Dokazovanie a vyšetrovanie trestných činov - národné a svetové trendy. 1st ed. Bratislava: Akadémia Policajného zboru v Bratislave, 2016, p. 185-201. ISBN 978-80-8054-627-4.
      Name (in English): Crime scene investigation and expert examination
      Legal sciences. Czech. Slovakia.
      Keywords in English: Criminalistics, crime scene, forensic biomechanics
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 15/11/2016 11:59.
      More: https://is.vsfs.cz/publication/5468/en
    14. Potential Risks of Functioning of European Derivatives
      PAVLÁT, Vladislav. Potential Risks of Functioning of European Derivatives. In 9th INTERNATIONAL CONFERENCE ON CURRENCY, BANKING AND INTERNATIONAL FINANCE. Challenges for Financial Sector of CEE Countries in Overcoming Problems of Economic Integration in the EU. Bratislava (Slovak republic): EKONÓM, University of Economics in Bratislava, 2016, 8 pp. ISBN 978-80-225-4284-5.
      Economics. English. Slovakia.
      Keywords in English: risks on European derivatives´ markets infrastructures (FMIs), potential risks on CCP and TRs derivatives´ markets, qualitative changes of derivatives OTC markets regulation
      Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 5/12/2016 09:53.
      More: https://is.vsfs.cz/publication/5650/en
    15. Pozice sociálních služeb v současném systému sociálně-zdravotní péče (The position of social services in current system of social and health care)
      MERTL, Jan. Pozice sociálních služeb v současném systému sociálně-zdravotní péče (The position of social services in current system of social and health care). In Krebs, V. Sociální politika 2016 - Nové výzvy v nejisté době. Praha: VŠE - Oeconomica, 2016, p. 97-105, 8 pp. ISBN 978-80-245-2172-5.
      Name in Czech: Pozice sociálních služeb v současném systému sociálně-zdravotní péče
      Name (in English): The position of social services in current system of social and health care
      Economics. Czech. Czech Republic.
      Keywords in English: social services; social insurance; health care
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 26/7/2017 14:59.
      More: https://is.vsfs.cz/publication/5679/en
    16. Predictors of financial distress and bankruptcy model construction
      KUBÍČKOVÁ, Dana and Vladimír NULÍČEK. Predictors of financial distress and bankruptcy model construction. In Ing. Pavel Jedlička, CSc. Hradec Economic Days. Hradec Králové: Univerzita Hradec Králové, 2016, p. 476-485. ISBN 978-80-7435-636-0.
      URL
      Economics. English. Czech Republic.
      Keywords in English: bankruptcy models, prediction ability, indicators, predictors of financial distress
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 28/11/2016 12:27.
      More: https://is.vsfs.cz/publication/5324/en
    17. Reakční doba a faktory ovlivňující reakční čas (Reaction time and factors affecting reaction time)
      STRAUS, Jiří. Reakční doba a faktory ovlivňující reakční čas (Reaction time and factors affecting reaction time). první. Vyškov: Velitelství výciiku-Vojenská akademie Vyškov, 2016, p. 5-17. ISBN 978-80-904625-8-8.
      Name in Czech: Reakční doba a faktory ovlivňující reakční čas
      Name (in English): Reaction time and factors affecting reaction time

      Keywords in English: reaction latency, response, time
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 5/12/2016 09:21.
      More: https://is.vsfs.cz/publication/5682/en
    18. Specifika výuky informatiky na středních a vysokých školách s neinformatickým zaměřením (Specifics of Computer Science Education at Secondary Schools and Non - IT Focused Universities)
      NULÍČEK, Vladimír. Specifika výuky informatiky na středních a vysokých školách s neinformatickým zaměřením (Specifics of Computer Science Education at Secondary Schools and Non - IT Focused Universities). In Petr Hlaďo. Sborník z mezinárodní vědecké konference ICOLLE 2016. 2016th ed. Brno: Mendelova univerzita, 2016, p. 317-324, 526 pp. ISBN 978-80-7509-426-1.
      URL
      Name (in English): Specifics of Computer Science Education at Secondary Schools and Non - IT Focused Universities
      Pedagogy and education. Czech. Czech Republic.
      Keywords in English: information technology, computer science education, specifics of informatics education, IT classroom, office applications
      Type of proceedings: post-proceedings
      Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 24/11/2016 11:04.
      More: https://is.vsfs.cz/publication/5523/en
    19. The Fiscalization of Child Benefits
      VOSTATEK, Jaroslav. The Fiscalization of Child Benefits. In Sedmihradská, L. Proceedings of the 21th International Conference Theoretical and Practical Aspects of Public Finance 2016. 1st ed. Praha: Oeconomica, 2016, p. 326-331. ISBN 978-80-245-2155-8. Available from: https://doi.org/10.18267/pr.2016.sed.2155.8.
      URL
      Name in Czech: Fiskalizace dětských dávek
      Name (in English): The Fiscalization of Child Benefits
      RIV/04274644:_____/16:#0000206 Proceedings paper. Management, administration and clerical work. English. Czech Republic.
      Vostatek, Jaroslav (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: child benefit ; tax expenditure ; tax rebate ; public administration ; social administration
      Type of proceedings: post-proceedings
      International impact: yes
      Changed by: Bc. Jan Peterec, učo 24999. Changed: 6/3/2018 10:13.
      More: https://is.vsfs.cz/publication/5519/en
    20. ÚSTAVNÍ POHLED NA PRÁVO AZYLU – NEJDE O SEBEVRAŽDU KŘESŤANSKÉ EVROPY, NEBO JEN O ŘEŠENÍ HUMANITÁRNÍ KATASTROFY V BÝVALÉ OSMANSKÉ ŘÍŠI? (CONSTITUTIONAL RIGHT VIEW OF ASYLUM - NOT a suicide Christian Europe, or just about Humanitarian in former Ottoman Empire?)
      ZOUBEK, Vladimír. ÚSTAVNÍ POHLED NA PRÁVO AZYLU – NEJDE O SEBEVRAŽDU KŘESŤANSKÉ EVROPY, NEBO JEN O ŘEŠENÍ HUMANITÁRNÍ KATASTROFY V BÝVALÉ OSMANSKÉ ŘÍŠI? (CONSTITUTIONAL RIGHT VIEW OF ASYLUM - NOT a suicide Christian Europe, or just about Humanitarian in former Ottoman Empire?). In Katolická univerzita v Ružomberoku-Pedagogická fakulta. IX. ročník medzinárodnej vedeckej konferencie Posolstvo Jána Pavla II. 2016. první. Ružomberok: Katolická univerzita Ružomberok, 2016, p. 962-967, 5 pp. ISBN 978-80-561-0369-2.
      Name in Czech: ÚSTAVNÍ POHLED NA PRÁVO AZYLU – NEJDE O SEBEVRAŽDU KŘESŤANSKÉ EVROPY, NEBO JEN O ŘEŠENÍ HUMANITÁRNÍ KATASTROFY V BÝVALÉ OSMANSKÉ ŘÍŠI?
      Name (in English): CONSTITUTIONAL RIGHT VIEW OF ASYLUM - NOT a suicide Christian Europe, or just about Humanitarian in former Ottoman Empire?
      Legal sciences. Czech. Slovakia.
      Keywords in English: Migration, global problem, European Union
      Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 24/11/2016 11:27.
      More: https://is.vsfs.cz/publication/5618/en
    21. Význam ohledání místa činu pro forenzně biomechanické zkoumání (Importance crime scene for forensic examination biomechanical research)
      STRAUS, Jiří and Z. KREJČÍ. Význam ohledání místa činu pro forenzně biomechanické zkoumání (Importance crime scene for forensic examination biomechanical research). In Jiří Straus, Eduard Bruna. Trestně právní a kriminalistické aspekty dokazování. Praha: Vysoká škola finanční a správní, 2016, p. 240-254. ISBN 978-80-7408-134-7.
      Name in Czech: Význam ohledání místa činu pro forenzně biomechanické zkoumání
      Name (in English): Importance crime scene for forensic examination biomechanical research
      Legal sciences. Czech. Czech Republic.
      Keywords in English: examination, forensic biomechanics, criminalistics, secure stop
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: prof. PhDr. Jiří Straus, DrSc., učo 28431. Changed: 15/11/2016 12:20.
      More: https://is.vsfs.cz/publication/5429/en
    22. Wages in the Czech Agricultural Sector: Comparison with Industrial and Construction Sector
      BÍLKOVÁ, Diana. Wages in the Czech Agricultural Sector: Comparison with Industrial and Construction Sector. Praha, Česká republika: Vysoká škola ekonomická v Praze, 2016, p. 50-69. ISBN 978-80-245-2166-4.
      Name in Czech: Mzdy v českém zemědělství: Srovnání s průmyslem a stavebnictvím
      Name (in English): Wages in the Czech Agricultural Sector: Comparison with Industrial and Construction Sector
      Applied statistics, operational research. English. Czech Republic.
      Keywords in English: Global economic recession, development of wage distribution, agricultural sector, wage levels in European countries
      Type of proceedings: pre-proceedings
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 11/11/2016 09:07.
      More: https://is.vsfs.cz/publication/5642/en

    2015

    1. Dva reverzy hraběte Fürstenberka
      STARÝ, Marek. Dva reverzy hraběte Fürstenberka. In Bibliotheca Antiqua 2015. Sborník z 24. konference 4.–5. listopadu 2015. Brno: Vědecká knihovna v Olomouci, Sdružení knihoven ČR, 2015, p. 36-40. ISBN 978-80-7053-309-3.
      Czech. Czech Republic.
      Type of proceedings: post-proceedings
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 15/11/2016 10:21.
      More: https://is.vsfs.cz/publication/5382/en
    2. New Approaches in the Banking sector to Communicate with customer segments
      PETRŮ, Naděžda. New Approaches in the Banking sector to Communicate with customer segments. In Matúš, Petranová. MARKETING IDENTITY Digital Life – part II. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2015, p. 190 - 205. ISBN 978-80-8105-780-9.
      Name in Czech: Nové přístupy ke komunikaci se zákaznickými segmenty v sektoru bankovnictví
      Name (in English): New Approaches in the Banking sector to Communicate with customer segments
      RIV/04274644:_____/15:#0000130 Proceedings paper. Economics. English. Slovakia.
      Petrů, Naděžda (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Communication; segmentation; social networks; Facebook; content marketing; bank.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 24/3/2017 12:53.
      More: https://is.vsfs.cz/publication/5496/en